In the world of real estate, the market goes up and down. However, your goal is to be a competitive force within the marketplace. You have to establish yourself as someone who is able to meet the needs of your clients, make as much money for your clients as possible and develop a strong rapport within your community that establishes your brand. In order to keep a competitive edge in the real estate market, consider the following tips.
Develop a Formidable Online Presence
In order to build and maintain a strong online presence, curate a plan that is authentic to you and your brand. Consider the components that make you stand out as an individual. If you are a lover of fashion, wine, or fine art, it’s okay to include those elements in your marketing because they set you apart from the other professionals in your field. As you personalize your online presence, it’s easier to stand out as well as attract the particular type of customer you’re looking for. Social media isn’t going anywhere anytime soon. Knowing that, embrace the right platforms and utilize their strengths to benefit your business.
Learn the language of your customer. If you’re extremely family-oriented, you can redirect your attention towards people who are starting families. That will impact the way you communicate with them in order to speak to their specific pain points. If you’re looking to utilize social media to its greatest impact, consider combining a mix of paid and free strategies.
An example of a free strategy would be to host a live broadcast on one or a few of your platforms for 30 minutes to answer a myriad of questions or provide specific information on a particular question that’s frequently asked within your business. An example of a paid strategy would be to hire a consultant who can run a Facebook ad campaign for you. If you know how to do a campaign yourself, you can just pay for the ads and run them. However, if you don’t know much about Facebook ads, you’ll save a lot more time if you pay a professional to do the heavy lifting for you. When you combine paid and free strategies, you’ll increase the likelihood of developing more clients at a faster rate.
Maintain an Active and Informative Email Newsletter
Online marketing isn’t solely about social media. If you want to capture the attention of potential buyers, you also need a way to keep their attention. Purchasing a home is a major investment. In most cases, it’s the most significant purchase a person will make in their lifetime. This isn’t something that they do without thought. Therefore, you have to be able to stick with a person throughout the process of preparing their finances, searching for the right home, and making the down payment. This process can easily take a few years for many people. However, if you are able to capture their attention and maintain it for the long haul, you’ll be at the top of their mind when it’s time to make their home purchase.
One of the best ways to maintain their attention for the long haul involves maintaining an active and informative newsletter. Invest in a reliable real estate newsletter subscription, develop a strong content strategy and email marketing plan. Whether you choose to send out emails on a biweekly basis, weekly basis, or daily basis, find ways to actively share the newest listings on the market, the changes within the local and national real estate markets, and how you are a step ahead of all of the realtors in your area. As you intentionally provide valuable information to your potential buyers, it’ll be easier to consider you when they’re ready to make their purchase. Plus, you’re only an email away from their reach. If they need to contact you, they can easily do that with the information in the newsletter.
Develop Community Partnerships and Initiatives
While your online strategies are incredibly important, never forget offline strategies as well. People still pay attention to billboards, and they hear commercials when they listen to the radio. Purchase airtime, and pay an artist to come up with a really catchy jingle. Never underestimate the power of making sure you’re everywhere at all times. By utilizing advertisements and partnerships, you can make yourself a household name. The ultimate goal is to keep yourself at the top of everyone’s mind within a competitive real estate market. By partnering with community-based businesses to launch various initiatives that are philanthropic in nature, you can begin to build visibility and become a positive force within the community as well.
Develop systems, partner with others, and delegate aspects of your marketing plan. As you grow, you’ll need to scale the marketing process in order to attract, maintain and handle new clients. By using these tips and developing a proper system to scale, you’ll position yourself to maintain a competitive edge in 2021 and beyond.