How does it feel as a businessperson when you’re able to convince your customers to do what you want them to do? When it comes to a business presentation, persuasion is among the most desired abilities. Whether you’re motivating, educating your audience, or selling a product, you must practice persuasive presentation. This article will discuss five tips for creating a compelling business presentation.
Generally, the art of presentation comprises three main components: credibility, logic, and emotion. If you combine these three fundamentals, you can enhance your persuasion power.
Connecting with your audience is the number one duty. You’re supposed to transfer into your audience’s mind an outstanding gift – a beautiful and strange object known as an idea. Generally, it’s essential that you understand who you’re speaking to; ensure your ideas can be understood and are apparent to your listeners. Communicate in a way and utilize simple words your audience understands so that you can easily connect with them on a profound level to convey a persuasive presentation.
You should understand better that when it comes to giving a persuasive business presentation design, you should put more attention on your body language. An excellent example of a speaker who observes body language is Steve Jobs. When it comes to your body language, eye contact, open posture, and efficient hand gestures matter greatly.
Speakers are perceived competent and more efficient when employing effective hand gestures rather than maintaining their hands motionless. Nonverbal communication contributes a great influence to your presentation. The value to the word choice in person-to-person communications allocates only 7%, while voice tone contributes 38% value and 55% value is facial expression.
Also, it’s essential to smile and be assertive continuously. You should behave in a particular manner and you will likely begin to feel more confident and happy. It is the same thinking behind the commonly used phrase “Fake it till you make it.”
People tend to have a fear of missing out (FOMO). In summary, Social Evidence Theory was popularized by Robert Cialdini, who settled that an individual who doesn’t understand the correct behavior for a specific condition will look to other persons to copy what they’re doing and offer guidance for his or her actions.
The following are five types of social evidence you can use in your presentation:
Professional social evidence- use a credible professional in the industry who endorsed your service or product.
Celebrity social evidence- here, you need to use a celebrity for advertising your product or service.
User social evidence- you should show how your customers can use your service or product to help them know the value you want to bring out in the presentation. People need to see to believe.
Wisdom of the crowd- people need to go with time; if you can share that what you’re presenting is on-trend and popular, you can make yourself unique among others persuasive business presentations.
Wisdom of friends- your audience doesn’t want to hear you bagging about yourself. They want to hear about you through other customers’ opinions posted online and recommendations from people they know.
Presenting a story can help you have a persuasive business presentation. To persuade your audience, you need to remind them of the status quo and disclose the path to a better way. Briefly, you need to offer the solution to a conflict or problem you presented to your audience.
People are programmed to react to stories. Stories assist individuals in remembering and pay attention to things. If you can utilize stories in your business presentation, your listeners are more likely to be involved and recall your points afterward. It’s a great idea, to begin with, a story, but it’s more important that your presentation acts like a story.
The spoken word is a pretty ineffective communication mode; it’s so because it uses one of your listeners’ five common senses. That is the reason why many presenters use visual aids too in their business presentations. You can help make your spoken word better by utilizing your voice efficiently.
Changing the speed at which you speak to your audience and stressing changes in tone and pitch can help you make your voice more interesting and capture your listeners’ attention.
There are many ways for you to enhance your skills and create a persuasive business presentation. You can use the one listed in this article and be assured of experiencing a dramatic change in your next presentation.