4 #Blogging Tips That Actually Work

If you’ve ever searched for blogging tips online, you’ve most probably come across at least a dozen of them advising you to post your content frequently, to share your content on social media, and to keep blogging no matter what. Although these are some valid points, they’re pretty straightforward and offer little to no real insight into the most important aspect of blogging, which is of course writing. In addition, the fact that you can find these tips literally anywhere and everywhere you look just goes to show how poor that advice actually is, as the same things are usually said over and over again, without any solid advice ever being given. This is why we’re going to focus on four concrete tips which will actually have an effect on your blogging and improve your content as well as your overall readership.

1. Find relevant content

First of all, you need to find what’s worth writing about. Certain niches are more popular than others, you need to find the ones that not only fit your style the most, but those which are also trending at the moment. Hence, keep an eye on Reddit, Quora, and various other social media platforms for current hot topics and ideas to write about. Moreover, who exactly are you writing for? Your content might be better suited for young, rather than old, people. Therefore, you need to target them and tailor your content accordingly. Don’t waste time trying to please everybody as it’s an impossible task. Instead, you should focus on finding your tribe in order to provide them with relevant and interesting content to their liking. This is how you establish a community of your own, and increase their loyalty. You want to build a relationship with your readers, it’s not just a one-off thing, you want them returning to check on your new content.

2. Guest blogging

Another thing, a lot of people make the mistake of only posting content on their own blogs, totally neglecting the concept of guest blogging. It’s not only an excellent way of sharing your content, but it’s also an amazing way of expanding your general readership. This is because, when you guest blog, you get someone else’s audience apart from your own, thus effectively doubling the amount of readers your content receives overall. There’s lots of ways you can find blogs where you can guest post, either by manually searching the web for blogging opportunities, visiting relevant forums and blogs, or by contacting bloggers that fit your particular niche. Yet, the most practical way of doing this is by simply using an advanced link prospecting tool to help you find sites to reach out to. Get better results and save valuable time in the process by sorting and filtering through different metrics in an automated manner and find the perfect blog for you to guest post on. Otherwise, you might end up on spammy websites that might hurt your general reputation.

3. Write quality content

Don’t get fooled, the internet is a vast place, the topics you’re posting aren’t as original as you may think. Especially so if a popular topic is in question. This is why you should always strive to create the best quality content you can, in order to stand out from the crowd. You achieve this by writing about the things you know well. Likewise, if you’re not so familiar with a certain topic, you need to do a lot of research beforehand to get all of your facts straight. Once you have the necessary info, you then need to present it in an interesting and meaningful manner. Try to be concise and to the point as much as possible, avoid filler content and don’t spin your points. Stay informative and offer sound advice to your readers, educate them about a particular product instead of just selling it to them. Back your facts up with concrete statistics or infographics instead of pulling them straight out of your head, this will give a lot of credibility to your claims. Furthermore, the most important thing is that you stay true to your voice, pretending will only get you so far.

4. Use eye-catching headlines

Finally, this is by far the most important thing you need to focus on while blogging. Yet, you might be wondering why I put the most important thing last? Well, this is because the title should always be the very last, and not the first, thing you write. The reason being that is, once you’ve finished your main text, you have a rough idea of what the article is about and therefore you can find a title that suits it. Let’s face it, people click on article titles and not on the articles themselves, and if they don’t grab their attention they won’t bother visiting your article in the first place. Hence, you should only employ article titles which spur your readers’ curiosity and encourage them to take a peek, such as how to-s and x ways to do titles.

In conclusion, remember to always do your research on hot topics and concrete facts before writing your articles. This way you’ll maintain top-notch quality whilst still being relevant to your target audience. Also, don’t be shy and give guest blogging a go, as it’s an outstanding way of increasing your overall viewer count.

 

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Guest Author is Alex Williams is a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog

5 Rules That You Must Follow In Social Media Marketing

Social media is the widely used marketing platform by almost every brand and every industry. It is not about the products related to information technology only, but every brand from every industry uses social media for its marketing purposes now…

In fact we can openly make this statement that social media marketing is nearly out passing  the traditional marketing nowadays.

But…. there is something that this growing market still needs to learn and implement while operating.

You know what it is?

It is the way this new style of marketing is going about. It is about implementing the Rules of the today’s Social Media Marketing.

If you are looking at the increasing trend of social media marketing, it does not mean that everybody is doing it in the right way.

Yes, that is what I have focused over today.

This post is going to make it brilliantly easy for you to have a perfect use of your social media accounts. I bet that you will be simply slaying it from now on!

Because…

Here are the 5 Rules That You Must Follow In Social Media Marketing:

Rule #1 – Focusing

Focus should be your first and utmost important rule while handling your social media accounts. You see, every brand does have an account but not every brand knows how to run it in a perfect manner. It is an Art in itself.

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Now… what I mean by focus is that you got to have a complete idea of what kind of platform are you currently operating at. You see, every social media platform has a different set of rules and regulations… and you simply cannot apply them all at every place.

Twitter is a much more engaging medium as compared to Facebook, because people can tweet at every other second but they simply cannot update statuses on facebook on this fast pace. The number of posts, the writing styles and the kind of audience, everything varies from forum to forum. And you got to know about all of them and have a focused strategy.

Check out this great post: Different social media platforms: how do they vary and what does it mean to you?

Along with the platforms, you also need to keep YOUR PRODUCT TYPE in mind.  Because it is a fact that Different brands need to be marketed differently as well.

Rule #2 – Compounding

The second best rule is to have compounding post all over your social media. You must be thinking on what these compounding posts are… right?

The compounding posts have these qualities in common:

  • They have appealing headlines
  • They cover the latest topics or latest customer queries
  • They have interesting and compelling content inside

Now you have to make sure that you are either creating compounding blog posts or sharing compounding posts at your social media platforms.

In a research conducted by Hubspot, the Hubspot team found out that compounding post did pretty well all over their blog and the social media sites as well.

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Rule #3 – Following

 Another rule is to follow the right people. When on social media as a brand, you got to follow the influencers in your industry, without that, you are doing it wrong.

Yes, we do trust your capabilities that you can create something really better than others, but you got to have a proper idea on how the other people are doing it in your domain. Sometimes you will end up knowing the trend and sometime you will end up knowing what the users demand the most.

So following other people will benefit you in some way or the other. You will build a Network of your own through keeping in touch with the relevant market and if you are taking the right steps then there is chance that you might become an Influencer in your niche.

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Read more on HOW TO BUILD YOUR NETWORK USING SOCIAL MEDIA.

Rule #4 – Benchmarking

Benchmarking the people in your industry or the other brands is a strategy too. I know there might be a question in your mind that why would you need to copy others. And why am I not focusing on creating your own thing.

But the point here is different… you see, you need to benchmark other to observe the trends that are in-demand. Sometimes in the race of being different, you end up losing your customer chunk. Because you did not follow what was in trend at that time and that is where you lagged behind.

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In fact benchmarking comes friendly in two aspects at social media, firstly for your Drafting Technique and secondly for doing better than your competitors.

Rule #5 – Patience

Now, this is the last and the most important rule which you got to abide by. As they say, patience is the key to success.

You would not be able to measure your social media marketing success instantly or measure how a single post did. But the only solution is to be patient and observe the results later on.

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Your social media Return on Investment or the performance of a certain social media ad campaign cannot be measured right after, there has to be an accumulative result which will give you a combined trend on how your campaign did.

Or if you go about that, you can even see the performance of each post… but it wouldn’t give a perfect picture. You will have to be patient in order to dig out what actually went wrong in your whole campaign.

Check what Gary Vaynerchuk , the Guru of Social Media Marketing, says about patience in this field:

“I’m patient. I’m real patient. I’m not looking for the ROI of just this minute or the next six months.”  

I am sure you must have came to know the importance of patience in social media by now.

Simply stated,

I have given you some simple and quick rules to follow. You will not find any detailed tips or tricks in this posts but some quick rules to follow which includes; focusing, compounding, following influencers, benchmarking and being patient.

These are some great rules to base your successful social media marketing campaigns ongoing. I know the rules might differ from brand to brand but these rules definitely bound you to know each social media platform in better way than before and then apply these rules accordingly.

I am sure they would come in handy from now on and I also hope that you would make the best use of these rules and gain the maximum success through your social media marketing!

BONUS: The 29 Most Common Social Media Rules: Which Ones Are Real? Which Ones Are Breakable?

Guest author, Hammad, is a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com.”

Are You Promoting Vehicle Safety?

Whether you build cars and trucks or sell them, driving home the message of vehicle safety never gets old.

How do you make sure consumers are aware of the different safety features you offer? Even more important, how do you entice them to use such features?

Although you do not want to put fear in the minds of drivers, you do want them cognizant of potential dangers.

So, are you promoting vehicle safety?

Using Your Website to Drive More Business in Your Direction

Pre-Internet, builders and dealers relied on ads and word-of-mouth marketing to make sales. Although those still work to this day, the web changed how making and selling vehicles works.

For example, do you know how backup camera systems offer more safety in the vehicles they ride in?

With such a system, drivers are able to do the following:

  • See other drivers – Even a small fender-bender has potential to cause problems. Not only is there damage to one or both vehicles, but injuries can occur at slow speeds. The backup camera system allows the driver going in reverse to see oncoming vehicles.
  • See pedestrians – It is not uncommon for pedestrians to dart in and out of traffic. This is especially the case when they are in crowded parking lots such as stores and malls. The backup camera system assists the driver in locating those that he or she may otherwise miss.
  • See stationery poles and other objects – Stationery objects can present problems too. Hitting a pole or other such object backing up can cause more than a scratch or two to your vehicle. That backup camera system will show you how close you are getting to the object before hitting it.

In using the Internet to promote the brand of vehicles you make or sell, be sure to have a website that offers:

  • Easy maneuverability – If your site is hard to maneuver around, do you expect visitors to stay long? Review your site to make sure you do not have broken links, pages that load too slow, and copy that is as free of errors.
  • Contact info – There is a good chance some visitors to your site have questions about a vehicle and safety. As a result, be sure that you provide them with easy to find contact information. Nothing irritates an online visitor more than when they have to hunt for information.

Socializing the Vehicle Safety Experience

You also want to be sure that you do not miss out on all that social media offers your brand.

Whether a vehicle maker or one selling cars and trucks; use social media to the fullest extent. This will allow you to reach out to the millions of consumers spending time on social media sites.

Among some of the best ones to drive forward with:

  • Facebook
  • Instagram
  • Twitter
  • Google+

You should also incorporate images and even videos into your posts.

If promoting safety like lane-departure warning systems, include a link to a video. This helps potential buyers of your brand can see how the system can help prevent accidents.

Last, don’t be afraid to interact with consumers when they leave feedback or question on any of your pages.

By having dialogue with consumers, you are more driven to make sales.

 

How to Successfully Market Yourself as a Freelancer

With social media evolving so fast and with the internet changing in the rate it does, it is practically a business suicide not to have some kind of marketing strategy prepared for your business. However, without a steady paycheck and with the constant pursuit for new clients, dealing with the issue of marketing may seem difficult. Marketing yourself as a freelancer may be a bit tricky, but if you focus, plan and organize ahead, you will soon realize just how far a good marketing strategy can take you.

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Create a Strong Online Presence

You cannot simply wait for people to find and hire you. You need to get out there and expand your reach. There is an abundance of industry-specific forums, blogs, and other communities which are great for developing your marketing skills and growing your freelancing network. Engage in social media and try to leave comments on different blogs, or answer questions on forums. Be helpful and and do not spam the users. When you engage with the community in such a way, you help build credibility for yourself and consequently expand your reach.

Do not Neglect the Social Media

Use social media platforms to build a public profile for yourself. Potential clients and employers will have much better chances of hiring you if you are present and active on social media. Having a detailed LinkedIn profile can significantly boost your client rates; using Facebook or Twitter for self-promotion can help you distinguish yourself from others and build a serious freelancing business. Make sure you are out there if you really want to expand your business and market yourself properly.

Build a Team of Freelancers

Try connecting with other freelancers as often as you can. This may not seem important from the marketing aspect of your work, but as far as networking goes, it really is. When you are engaged with numerous freelancers, the number of potential opportunities skyrockets. With strong connections with freelancers in different areas of expertise, you can take numerous projects and expand your client base significantly.

Focus on Referrals and Outsourcing

Referring clients to other freelancers is an amazing practice, and it both helps create a connection between freelancers and helps them expand their businesses. You can even get freelancers to outsource a project for your client through you and vice versa, so you can understand how a strong freelancing team can be very important when it comes to promoting yourself and your skills.

Incorporate Modern Web Design

If you do not have a website in the today’s market, it is as if you don not exist. This is especially the case for freelancers. But simply having a website does not necessarily mean that you are on track to become extremely successful. You must understand your focus group and you must address their needs. In order to do this in the best possible way you need to incorporate great web design.

Mix Marketing With Web Design

When it comes to web design, it can make or break your business. Good web design can really help you step up your marketing game. Whether you’re a genius web designer or someone who doesn’t know anything about it, there are some simple guidelines that you should follow. Keep your website simple, use responsive web design, test everything meticulously and ask for feedback from everyone. These tips have proven to be extremely efficient when it comes to marketing aspects of your website.

Think About Growth Opportunities

Think about the services you provide as a freelancer and think about the clients you have already worked with. Think about what they would like to see, and consider how that fits in your idea of a website. Do some research and check out what other freelancers from your branch of work are doing. With platforms like WordPress and with the power of Google you can soon understand how the world of web design works, or you can always consult a professional and still achieve what you’ve wanted all along – a better way to market yourself.

Put the Thoughts Into Action

Expanding the business is hard, and finding the best marketing strategies may seem like a nightmare, but all you really need is a bit of time and patience. Focus on building your online presence, and try to engage with others as often as you can. Think of the ways how you want to build your career, whether as a successful individual freelancer or as a member of a freelancing team of experts. Don’t be afraid to promote yourself and your skills, but do it professionally.

10 Powerful Habits Every Successful Entrepreneur Should Adopt

Regardless of the niche that you want to focus your efforts on, you will face many obstacles, uncertainties and risks with your new venture. While each situation is unique, the most successful entrepreneurs often share several factors in common. For example, they may have profound experience in their industry and refined personality traits. More than that, they also usually have exceptional habits that guide them to success. These are some of the habits that you can cultivate to increase your chances of success with your next venture.

1. Pay Attention to Customers

You may think that you would need to aggressively market your products and services or refine a high-pressure sales pitch to be successful, but this is not the case. The most successful individuals are focused on improving their customers’ experiences with the company. Consider your own past experiences with different ventures. If you had a great experience, you are more likely to do business with the company again and to tell others about your experience. Successful entrepreneurs incorporate customer service into their activities because they understand this critical element.

2. Show a Positive Attitude

Whether you are drafting an email, presenting a seminar or hosting a meeting in your office, you must always communicate with others in a positive way. Regardless of how tired, unhappy or stressed you may actually be feeling, you must always present yourself positively. Learn to control your emotions so that you never yell or pout when you are unhappy with a situation.

3. Behave Respectfully

Regardless of whether you are speaking with the janitor in your office or a high-powered executive who you are trying to woo, you must always treat others with dignity and respect. The most successful entrepreneurs understand the inherent contributions that each person makes, and they know the value of these contributions. Verbal and non-verbal communication should always indicate respect, so keep that in mind.

4. Socialize with Successful People

If you want to be successful in life, you must surround yourself by successful people. When you do this, you will also surround yourself by their positive energy and can-do mentality. And before you know it, you will absorb such a mindset. They may also inspire you, offer helpful tidbits, or even support you in your endeavors. On the other hand, steer clear of people who drain your energy and detract you from your goals.

5. Don’t Be Late

Punctuality is one of the most significant non-verbal signs of respect that you can show someone. It shows that you value their time and that you understand that they have important tasks to complete throughout the day as well. More than that, when you are prompt and punctual, you prove to others that you are responsible and dependable. Some people avoid working with people who are continuously late because of how unprofessional or ill-prepared they may seem. Do not let this happen to you. Get in the habit of leaving early so that you can always arrive early or on time.

6. Constantly Set Goals

Successful entrepreneurs never settle for less. They are constantly setting new goals for themselves that push the limits in different ways. These are highly motivated individuals who strive to move forward and who are unhappy with the status quo. They may evaluate programs, analyze progress, set new goals and work daily to achieve them until those goals are accomplished and new ones can be set. Be a goal-setter and success will follow!

7. Gain New Experiences

If you want to emulate the success of top entrepreneurs, focus on exposing yourself to new things. Avoid monotony, and shake things up in both small and large ways. For example, try new meals at restaurants, rearrange your office furniture periodically, take an exotic vacation to a new destination, attend a professional seminar and more. By doing so, you can bolster creativity, meet new people, and constantly keep your mind active and inspired.

8. Commit to Lifelong Learning

Entrepreneurs do not see education as something that is attained or completed. Instead, they see it is a lifelong effort. They are always curious, and they read books, watch documentaries, or attend seminars and trade shows to learn about different things. They may also sign up for podcasts or webinars, take an online course, or download an educational app ─ today, educational technology offers almost limitless possibilities. So, remember to keep your mind open and always strive to learn more.

9. Take Care of Your Health

The most successful individuals understand that mental aptitude is linked to physical wellness, and both are necessary for success and profitability. Avoid working nonstop as this can lead to burnout and fatigue. Instead, leave plenty of time in your week for downtime, such as yoga and meditation to de-stress. Also, focus on favorite hobbies, exercise regularly and follow a healthy diet that gives you the energy and nutrients necessary for productivity.

10. Be Persistent

Perhaps one of the most important habits that entrepreneurs develop over time is persistence. While there may be a time and a place to throw in the towel knowledgeably, such as when cutting losses, entrepreneurs do not give up simply because the going gets tough. Instead, they dig down into the trenches, avoid feeling discouraged and keep their eye on the prize.

Final Words
As you can see, there is far more involved to being successful than simply getting a good degree at a top school. You also must adopt the right habits. Did you notice that the first five habits listed here are people-oriented and that the second five habits are self-oriented? Both are critical if you want to be as successful as possible in life. So, don’t waste another minute and start adopting these habits today!

 

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BIO: Helen Eagleton, a freelance blogger from Boston, follows topics in the realm of education, technology, digital marketing, and business in general. When she’s not researching for her next article, she enjoys watching documentaries and exploring the nature. Reach her @eagleton_helen

5 Ways to Market Your Business Online

With technology only improving, businesses and consumers are becoming closer than ever before. Social media is more prevalent in society than in the past, and small businesses everywhere are embracing the new ways to market their services using online tools to help promote further customer reach. Here is a list of 5 ways to help market your business online:

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  • Facebook

Facebook is a great way of advertising and raising awareness of your product. By creating a page for a business and adding its location you are opening up the possibility of having customers digitally check themselves into your venue. Customers are then able to engage and review a businesses services and share this with their social network. It is important to remember to reply to comments to continue to build the rapport between business and consumer. Facebook also offers paid advertising and marketing campaigns through their business portal

  • Twitter

Twitter is another way of attracting customers, although it does take longer to build a large network on Twitter. The key to a successful Twitter is to always engage in relevant posts, follow any relevant profiles and be smart while still being funny. Engagements are what build your followers on Twitter. If you’re worried about having the time of running your social networks, organisations out there to provide social media help to develop a content marketing strategy that will help build your online growth.

  • Website

Having a website allows you a stronger online presence, and gives businesses the opportunity to display a list of the services available to customers. A website is also a great way of sharing the products, events, sales and opening times. Services such as WordPress are simple website builders. For a low cost it is possible to buy your own domain from these sites, with the option of an email address attached.

  • Emails

In the modern world email is the best form of contact for most customers. Whether you sign up for a free email service or get one through a website, email is a great way of responding to customers enquiries in a professional manner. Customers respond positively to speedy responses from businesses. Through having a registered email address assigned to your business, you can provide subscription services directly to customers, providing them with the option of being notified of sales or further events.

  • Coupons Vouchers

Everyone loves to think they’re getting a good deal. Sharing coupon vouchers through your social platforms will drive business and grow the customer base. New companies that have provided new customer discounts or free delivery have been successful in entering the market in major cities across the globe. Through having a campaign offering free services or VIP sales to clients, for things such as signing up to your email subscription service, discounts on their birthdays, free delivery or new customer discounts, consumers are urged to try a product for the first time.

It is important to not to put all your eggs within one basket, and be able to see the broader picture. One method of marketing may work better for you than another, however the important thing to remember is that all this does not have to be done alone. Consulting with services that provide provide social media help can alleviate some of the stress that can be added when struggling between traditional face to face services and online services allowing the balance to be achieved within the business.

 

 

 

 

Is Your Social Media Profile Secure?

With people spending more and more of their lives online – it can be difficult to know where to draw the line. Sharing almost every aspect of your life might have been commonplace – but you could also be putting yourself at risk.

While social media has become a great place to share and communicate with friends and family – it has also become a place where criminals target the unsuspecting. This is becoming a growing problem. People who came to the internet late in their lives might already have a sense of reluctance to share absolutely everything – but those who have grown up with it might not be aware that they could be sharing too much. We’re going to look at a few simple security tips that should make your social media profile more secure.

1. Don’t share too much

Sharing parts of your life can be great fun – but some people take things too far. Do you really want people knowing where you are all the time? Leave a bit of mystery in your life – it could actually protect you. Simply advertising when you’re not at home or even making it really obvious where you live or work are not the greatest ideas. Use some common sense. By all means, share photos and enjoy yourself – but try and keep some things private in your life.

Remember when you need to reset a password because you lost it? Oftentimes they’ll ask you when your birthday is or what your pet’s name is. This is the sort of information people freely share on social media. That means you’re giving this secure information away for free. Don’t do it.

2. Make sure you know all your “friends”

Having as long a friend list as possible has almost become a competition between some people. It makes you seem popular – but that’s not really the reality. Try and rise above this sort of behaviour. Only accept someone as a “friend” if you really know who they are. This means what you share should only be seen by people you know.

Of course, you can’t control how your friends use their accounts, so make sure you really only have people you can rely on in real life. A good question to ask yourself is – would you stop and talk to that person if you saw them in real life? If not – why are they on your friend list? You’ve got to get away from the desire to have thousands of friends and realise that some things (like your security) are more important.

3. Don’t share access of your account

Some people share their password and let their friends log in for them. This is a huge mistake and could be asking for trouble. Make sure it’s only you that has access to your account. You should also log out when you’ve finished – especially on public computers like those in libraries or at college.

4. Vary your passwords

Some people use the same password for everything. While this can make things easier to remember – it also means losing access to one account could spell disaster. Make sure you vary your passwords and change them regularly. Don’t write them down, either.

About the author

Keith has a strong background in advising people on security issues. He’s been writing about tech and social media for a number of years. In his spare time, he also writes for a private tuition service based in Singapore.