Top Reasons People Hate Your App

It can sound a bit harsh to say someone hates your app, but if you’ve gotten to the point where you feel like it could be possible, it’s time to figure out why. When you have a business, and you create an app, your objective obviously isn’t to have people hate it.

Unfortunately, more often than not that can be the case. If you can identify what elements of your app design or functionality users don’t like, you may be able to fix it without a complete overhaul.

If you’re not sure where to start, the following are some of the top reasons users could be less-than-thrilled with your app in its current form.

Users Don’t Know When Something Is Happening

You’re using an app, you push something, and it seems like nothing happens. There’s no acknowledgment that you’ve taken action.

Is it working or not? It’s extremely frustrating but all-too-common.

When you create your app, you want your users to know that their action is recognized. For example, you can show an icon of movement or that the screen is being refreshed. You want to be able to create a sense of cause and effect for user actions.

Advertising Feels Intrusive

Nobody likes intrusive advertising in any media. We’re at a point in digital technology where people can largely avoid advertising altogether if they choose. So while you may need to drive revenue with in-app advertising, you need to be careful with it.

You don’t want to include super graphics-heavy advertising or video ads that are going to make someone’s phone seem like it’s going haywire every time they use your app.

You also don’t ever want to include any unresponsive advertising. It’s going to be highly frustrating, and even if your app itself is great, it’s probably not going to matter.

Constant Push Notifications

Push notifications can be an excellent marketing tool, but not when you’re bombarding users. If someone feels like their smartphone is buzzing every hour with your push notifications, they’re probably going to uninstall the app.

As with advertisements, you need to be smart, strategic and discerning with your push notifications, so they create value rather than turning off users.

Constantly Asking for Reviews

When someone downloads an app, they do so because they want it to bring value to their life. It’s not about your business getting feedback.

If you’re using every second a person spends in an app asking them to like or share it, they’re going to feel frustrated.

That’s just a big interruption and obstacle in the overall user experience. If someone is trying to complete a task in your app and they keep being stopped so it can ask for a review or a like, it’s a problem.

Of course, in-app feedback can be useful, but it can’t be overdone, or like advertising, it can’t feel intrusive to the user experience.

Finally, be on the conservative side when it comes to how many personal details you’re asking your users for. Yes, your app may ask for some, but it’s important that you do so for a purpose, and you disclose this to users with transparency. Otherwise, they’re going to feel like you’re trying to exploit them or take advantage.

How to Find the Best Prospects for a Link Building Campaign

Link building is a highly effective strategy for improving your business visibility, awareness and online credibility. What’s more, link building is one of the most important search engine optimization (SEO) activities. As a matter of fact, top quality backlinks are on top of the list of Google ranking factors, alongside content. But, in order for backlinks to show their full potential, they must be made on reputable and credible sources. However, finding the right prospects for backlinks is more difficult than ever.

The discovery process for high-quality links demands effort and dedication. The main reason is that you simply can’t make backlinks anywhere you have a chance to. That strategy will get you penalized. Instead, you must find excellent sources that favor good reputation in the online world, such as websites, blogs, forums etc. to make backlinks on. That way, your own reputation and credibility will improve and you’ll be able to attract more quality traffic back to your website. Here are a few ways to find the best prospects for a link building campaign.

Do an online search

The Internet is full of great opportunities; you just have to utilize your search engine and find the ones that suit you best. This is easier said than done, especially since the online world is quite saturated with various websites, blogs and content pieces. You can start things off by searching for lists. List posts are basically curated links on industry resources that point out important blogs, websites and influencers that you should check out.

Depending on the industry you’re looking to build links for, you can search for top bloggers, top blogs or experts in the industry to follow. That way you’ll find various prospects that can prove to be beneficial for your link building campaign. Again, the results and their potential may vary based on the industry you’re in. Nevertheless, you’ll gain a general idea on what sort of prospects to focus on.

Leverage tools to your advantage

Manual search can result in plenty of potential prospects for your link building campaign, especially if you’re using advanced search options, such as “intitle”, “Inurl-category”, “allintext-category” etc. However, this method may take away too much of your time when looking for prospects. If you want to speed things up a bit and get more adequate results, you can leverage link building tools to your advantage.

That way, you’ll be able to identify the right websites, blogs and influencers that match your criteria. Simply put, you’ll find the right prospect to build high-quality backlinks on. What’s more, you can also obtain contact information of prospect’s owners. That way, you can easily establish communication without having to search for contact information individually.

Competitive analysis

Another good way to find worthy prospects is to conduct competitive link analysis. That way, you’re looking into your competitor’s strategy. For instance, what are their prospects, how many backlinks they make and so on. It’s important to understand that you’re not trying to copy your competitors or their strategy.

Instead, you’re simply looking for opportunities they’ve missed out on, in order to improve your own link building efforts and gain competitive advantage. In addition, your competitor’s prospect may prove more useful to you or may lead you to even better prospect. Furthermore, checking in on your competition may also lead to great opportunities, such as spotting their broken links and replacing them with your own.

Use social media for link discovery

Social media platforms have evolved to become a powerful business tool. Social media networks are excellent means of communication and are also great resources for link prospecting. The main reason is that social media hosts a great number of people and businesses alike. That makes it easier to identify credible sources, by checking out social proof and public relations of a prospect.

Social media can help you determine important influencers and the authority they have over their followers. Moreover, you can determine your audience’s preferences and identify which websites or blogs the often visit. That will give you a good understanding on where to look for prospects, in order to build your links where your audiences are.

Finding the right prospects for link building is never easy. Your links have to be on reputable and credible sources and they need to be of top quality as well in order to produce the best outcome. The more quality your backlinks have, the better your ranking will be. Not just that, but your reputation, trustworthiness and visibility will also improve through the quality of your backlinks and the sources they’re built on.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on

Six Outdated #SocialMedia Tactics That Need to Be Put to Rest

Well, if you are one of those who think using the same social media tactic again and again will help you then this perception no more holds true today. The tactics that Mark Zuckerberg used sitting in a corner of the Harvard will not apply for you and your company today.

SEO is very much chancy and you need to cope with the current trend and be up to date. Especially while handling your social media pages, you need a new technique everyday so that your page is visible. In addition, along with this, why do you want to use the same tactics that are helping your business in any way?

Following are some of the techniques that you need to stop immediately:

  1. Posting Links Only

As a social media manager of your company, you must have created links to the content. You should be proud of it, as you have worked hard to create those links but think about a social media account full of links. The result will be a dull customer response. Just links will make your account a dull one.

Instead, manage your links with posts of general interest that raises interest of the customers. You can mix the links with some content that is not linked anywhere and hence customer will find it new and read along.

  1. The Pitch Messages

This is what happens generally, “You found a social media page interesting and you followed it. As soon as you hit follow, you get a buzz on inbox with lots of offers and discounts. What will be your reaction to this?”

These are pitch messages that are hated by customers. These messages make the customers loses interest in you and he feels that he is nothing but an element to make money.

Instead, make use of social media to build strong relationship with the customers. Do not involve in direct selling and create interest in your profile before you offer your services to them.

  1. Mass Following is no no

Many companies believe that mass following will help them create a good web presence and they will get more following as a return. Accounts like these may have many followers but hardly have they got engagement from the public. People consider you as a fake account and you are never noticed.

Instead, follow a general routine and try to follow only those people who are relevant. Unnecessary following will not help you.

  1. Using Bots

There are auto engagement bots, which automatically likes and shares the post of the social media page that you like or follow.  By using them, you can raise fake interest, visibility, esteem amidst your followers, and believe you will the same in return.

Tricks like these are easily pointed out and once people know this, they will not come to you. Moreover, these bots ruin your feed.  Bots make you lose the opportunity of the original interest that people might show in your page.

Instead of using bots, you should target your social media campaign in such a way that it calls for the original engagement of users. Craft ways to put some interesting posts across the social media pages.

  1. The “Best Times to Post” strategy

There is nothing called the best time to post. Many people just wait for that right time to post their content so that most of the people are online at that time and so they get good views. There is no such time as the most appropriate one. If your content is good and engaging, you will automatically get hits, likes and followers.

  1. Not paying attention to optimizing the content

Most of you might be using SEO at various places, but hardly have they used SEO for their social media sharing. SEO is equally important for social media sharing as it is for your other digital marketing campaign.

You need to make use of good keywords to make your social media post popular.

The best SMO company in India is the one who is always up to date with its tactics. Be it SEO or SMO you need to provide something fresh and unique to the audience.


Author Bio – Saloni Bhatnagar is working as SEO Analyst in Green Web Media. She enjoys writing about digital marketing insights, trends, and updates for various prestigious platforms. In her spare time, she likes reading, cooking and watching movies.

Top 3 Questions To Consider Before Developing a Social Networking App

The exact costs of building a social app can’t be estimated out of the blue. There are lots of factors influencing the cost of mobile apps. We’re going to shed light on what goes into building a social networking app.

Everyone knows the likes of Vine, Instagram, and Snapchat, right? Great, let’s delve into a development process to understand what goes into an app and makes up the costs.

The Basics

Before you start requesting for a custom app quote, read more on how to develop a social media app. Then you have to visualize your app idea. Making it simple – outline the basic features of your future app.

Here you can find the main questions to answer before developing an app:

Question #1: What’s your target market?

It’s a well-known fact that understanding the fundamental needs of your target user and satisfying them is a key to an app’s success.


Here’s an example how the understanding of the target market leads to the unbelievable app’s success.

As lots of parents flocked to Facebook, teens were urged to shift a social network while they wanted more anonymity and more space for expressing themselves. And that’s what Snapchat promised with its disappearing messages.

And a few words about Instagram. A vast majority of people don’t fancy how the photo sharing works on Facebook. And this was the premises for the development of Instagram, a handy platform for photo sharing.

Find out the common needs as well as frustrations of your target audience to develop an app that will win over the others.

Once, you know your end user, and what paint the app is going to solve, it’s time to use a user-story approach to estimate the ballpark costs. And what is a user-story based approach? User stories are short summaries of what a user expects from an app and what it needs to do.

For example, as a user, I’d like to send instant messages and share photos. Isn’t it simple? With a thorough market research, you can quickly identify what your users are and what they need.

Question #2 What platforms to develop for?

It’s the most frequently-asked question when it comes to an app development. There is a vast number of mobile operating systems to reach – iOS, Android, Windows, etc. But what platform to pursue first?

There is no right or wrong answer to this question. Just conduct a market research to find out a priority platform.

Nowadays, it’s beneficial to develop a mobile and web social networking app. But being fair, the iOS apps are released earlier.

And there are a couple of obvious reasons. The iOS apps take less time when compared with Android or Web-based mobile apps. And less time means less money.

Note, the main thing to consider is that a mobile platform you choose should match the preferences of your target audience. It’s no use in developing an Android app for Northern America since the iOS prevails in Northern America and Western Europe. And Android takes the rest of the world.

Question #3 What main features to integrate?


In fact, all social apps have lots of features in common while they deliver quite the same functions.

●      Registration

Consider, allowing the registration via existing social media profiles.

The key reasons to integrate registration through social media profiles:

  • A seamless registration process
  • A quick and fast adoption thanks to the existing social connections

Registration with social media accounts will allow new users to import profile data from their existing profiles. Thus the users don’t need to spend long hours filling in the profile. In addition, fewer steps mean faster adoption for new users.

●      Self-Expression Tools

To create a social app that catches everyone attention, your app should stay addictive and excite your users.

What cool features to implement to wow the users just off the bat?

  • Augmented reality
  • Live streaming
  • Self-destructing messages

These are big features that can make your app stand out from the crowd. But there are a great many of small features that count more for app’s success. Provide the users with the possibility to create personal profiles.

●      Newsfeed

Social networks where nothing happens cause no fun.

When the users are eager to check the app as frequently as possible, your app gets more popularity. Push and notification strategy can help you create a great user retention mechanism.

How to make a stunning newsfeed?

  • Integrate different types of updates (text, photo, video, etc.)
  • Deliver a powerful content and filter duplicate entries
  • Provide the ways to interact with the newsfeed content (like, comment, share, etc.)
  • Develop the men to report inappropriate content

These are the essential features to develop first when it comes to a social networking app. Of course, you will need to add a secret sauce to win over the existing apps.


Short Bio

Hi, everyone! I’m Helen Morrice I try hard to explain geek news in a plain (and readable) language. Here you can read one of my coverages on the mobile app development. To read more, visit my blog or follow me on Facebook/Twitter

How to Make your Small Business Instagram-Worthy

Since 2010, Instagram has allowed users to share their photos and videos. They can connect the Instagram account to other social media, use hashtags and geotags to enhance the visibility, as well as Stories feature since 2016. Therefore, you can imagine how difficult it is for individuals and businesses to decide which social network is perfect for marketing. However, Instagram is special because it uses visual engagement to attract and gain followers.

This doesn’t mean you shouldn’t use it, just that you need to adjust your strategy. Over time, business world recognized its potential and now it finds it to be a great opportunity to reach the target audience. With statistics like 700 million monthly users, Instagram has quickly taken its rightful among Facebook and Twitter. With that in mind, here is some advice how to run a successful Instagram profile for a small business.

1.    Build a business profile

First, your business needs a proper profile. This means that you have to create a one concentrated on your business completely, like the name, category, short description using keywords, add website and location. This will be enough information for Instagram users to know who you are and what you do. You have only 150 characters to present yourself, so use them wisely.

2.    Display brand personality

Even though you’re a business entity, you still need a brand personality to attract the followers and get them to know you better. This is not hard. It’s all about the message you send about yourself like being funny or serious. This is the feature you will have to use all the time in your communication with your audience on all social media platforms and your website.

3.    Use aesthetics

Aesthetic in your posts will set the visual standard and must be in line with the brand personality. This means that you have to choose a colour palette that you will use. A photo planning apps can help you with this, like Planoly. This app is will keep your visual elements in check and will help you see how your images look one close to another before you publish them on Instagram.

4.    Don’t leave out location and hashtags

Hashtags and geotags are important if you want to reach a wider audience. Every post must include them, no exception since they will put you in the spotlight. They will help Instagram users find you and follow you. You can use custom hashtags which will authenticate your business and help with contests and giveaways.

Geotags are important for the local followers. For example, if you’re a restaurant, the local followers will have the chance to see your profile and visit you in person.

5.    Dedicate to visual quality

Since Instagram is all about the visual elements, you should use only the high-quality image and videos. It’s all about the lighting and clarity. You can choose one place which is perfect for taking photos or hire a professional photographer which can be pricey. Quality includes everything that is important for creating excellent photography, and that means creativity as well. Moreover, images and videos are perfect for the promotion of your brand personality and presenting yourself.

6.    Post diverse content

Posting the same content will bore your followers and chase them away. That’s why it is important to diversify your content to be interesting. Use photos and videos alternately, ask customers to send you their content, and publish it with your own. Write something funny, meaningful or informative, and you can even present your employees through your posts.

7.    Communicate with customers

Communication with the customers is one of the backbones of business dealings today. If you start answering their questions, noting their reactions publicly and acknowledging them, you will create loyal followers and customers. For example, you can place HD Booths on your premises. This way your customers can take a picture, so you can post it on your Instagram profile tagging them and writing something about them.

8.    Present your product

Don’t forget that you are working on growing your business and find as many customers as you can who will choose your product. However, the audience doesn’t like when you try to sell them something directly, so allow yourself to be creative. Allow them to try your new product through giveaways and offer discount codes from time to time.

Don’t forget to use calls-to-action on Instagram too with “learn more”, “comment to enter the contest” or “check the link in our bio”. This will help you get to marketing goals while still having fun.


Instagram is a different but less burdening platform to promote your business. It will be as fun for you as for your followers and can be a significant boost in your marketing campaign. Use all these recommendations here and you’ll reach your customers and gain a loyal following in no time.


Bio: Nina is a digital nomad, yoga aficionado and a travel enthusiast. She’s passionate about learning new things and sharing meaningful ideas. If you wanna see what she’s up to you can find her on twitter





4 #Blogging Tips That Actually Work

If you’ve ever searched for blogging tips online, you’ve most probably come across at least a dozen of them advising you to post your content frequently, to share your content on social media, and to keep blogging no matter what. Although these are some valid points, they’re pretty straightforward and offer little to no real insight into the most important aspect of blogging, which is of course writing. In addition, the fact that you can find these tips literally anywhere and everywhere you look just goes to show how poor that advice actually is, as the same things are usually said over and over again, without any solid advice ever being given. This is why we’re going to focus on four concrete tips which will actually have an effect on your blogging and improve your content as well as your overall readership.

1. Find relevant content

First of all, you need to find what’s worth writing about. Certain niches are more popular than others, you need to find the ones that not only fit your style the most, but those which are also trending at the moment. Hence, keep an eye on Reddit, Quora, and various other social media platforms for current hot topics and ideas to write about. Moreover, who exactly are you writing for? Your content might be better suited for young, rather than old, people. Therefore, you need to target them and tailor your content accordingly. Don’t waste time trying to please everybody as it’s an impossible task. Instead, you should focus on finding your tribe in order to provide them with relevant and interesting content to their liking. This is how you establish a community of your own, and increase their loyalty. You want to build a relationship with your readers, it’s not just a one-off thing, you want them returning to check on your new content.

2. Guest blogging

Another thing, a lot of people make the mistake of only posting content on their own blogs, totally neglecting the concept of guest blogging. It’s not only an excellent way of sharing your content, but it’s also an amazing way of expanding your general readership. This is because, when you guest blog, you get someone else’s audience apart from your own, thus effectively doubling the amount of readers your content receives overall. There’s lots of ways you can find blogs where you can guest post, either by manually searching the web for blogging opportunities, visiting relevant forums and blogs, or by contacting bloggers that fit your particular niche. Yet, the most practical way of doing this is by simply using an advanced link prospecting tool to help you find sites to reach out to. Get better results and save valuable time in the process by sorting and filtering through different metrics in an automated manner and find the perfect blog for you to guest post on. Otherwise, you might end up on spammy websites that might hurt your general reputation.

3. Write quality content

Don’t get fooled, the internet is a vast place, the topics you’re posting aren’t as original as you may think. Especially so if a popular topic is in question. This is why you should always strive to create the best quality content you can, in order to stand out from the crowd. You achieve this by writing about the things you know well. Likewise, if you’re not so familiar with a certain topic, you need to do a lot of research beforehand to get all of your facts straight. Once you have the necessary info, you then need to present it in an interesting and meaningful manner. Try to be concise and to the point as much as possible, avoid filler content and don’t spin your points. Stay informative and offer sound advice to your readers, educate them about a particular product instead of just selling it to them. Back your facts up with concrete statistics or infographics instead of pulling them straight out of your head, this will give a lot of credibility to your claims. Furthermore, the most important thing is that you stay true to your voice, pretending will only get you so far.

4. Use eye-catching headlines

Finally, this is by far the most important thing you need to focus on while blogging. Yet, you might be wondering why I put the most important thing last? Well, this is because the title should always be the very last, and not the first, thing you write. The reason being that is, once you’ve finished your main text, you have a rough idea of what the article is about and therefore you can find a title that suits it. Let’s face it, people click on article titles and not on the articles themselves, and if they don’t grab their attention they won’t bother visiting your article in the first place. Hence, you should only employ article titles which spur your readers’ curiosity and encourage them to take a peek, such as how to-s and x ways to do titles.

In conclusion, remember to always do your research on hot topics and concrete facts before writing your articles. This way you’ll maintain top-notch quality whilst still being relevant to your target audience. Also, don’t be shy and give guest blogging a go, as it’s an outstanding way of increasing your overall viewer count.



Guest Author is Alex Williams is a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog

5 Rules That You Must Follow In Social Media Marketing

Social media is the widely used marketing platform by almost every brand and every industry. It is not about the products related to information technology only, but every brand from every industry uses social media for its marketing purposes now…

In fact we can openly make this statement that social media marketing is nearly out passing  the traditional marketing nowadays.

But…. there is something that this growing market still needs to learn and implement while operating.

You know what it is?

It is the way this new style of marketing is going about. It is about implementing the Rules of the today’s Social Media Marketing.

If you are looking at the increasing trend of social media marketing, it does not mean that everybody is doing it in the right way.

Yes, that is what I have focused over today.

This post is going to make it brilliantly easy for you to have a perfect use of your social media accounts. I bet that you will be simply slaying it from now on!


Here are the 5 Rules That You Must Follow In Social Media Marketing:

Rule #1 – Focusing

Focus should be your first and utmost important rule while handling your social media accounts. You see, every brand does have an account but not every brand knows how to run it in a perfect manner. It is an Art in itself.



Now… what I mean by focus is that you got to have a complete idea of what kind of platform are you currently operating at. You see, every social media platform has a different set of rules and regulations… and you simply cannot apply them all at every place.

Twitter is a much more engaging medium as compared to Facebook, because people can tweet at every other second but they simply cannot update statuses on facebook on this fast pace. The number of posts, the writing styles and the kind of audience, everything varies from forum to forum. And you got to know about all of them and have a focused strategy.

Check out this great post: Different social media platforms: how do they vary and what does it mean to you?

Along with the platforms, you also need to keep YOUR PRODUCT TYPE in mind.  Because it is a fact that Different brands need to be marketed differently as well.

Rule #2 – Compounding

The second best rule is to have compounding post all over your social media. You must be thinking on what these compounding posts are… right?

The compounding posts have these qualities in common:

  • They have appealing headlines
  • They cover the latest topics or latest customer queries
  • They have interesting and compelling content inside

Now you have to make sure that you are either creating compounding blog posts or sharing compounding posts at your social media platforms.

In a research conducted by Hubspot, the Hubspot team found out that compounding post did pretty well all over their blog and the social media sites as well.



Rule #3 – Following

 Another rule is to follow the right people. When on social media as a brand, you got to follow the influencers in your industry, without that, you are doing it wrong.

Yes, we do trust your capabilities that you can create something really better than others, but you got to have a proper idea on how the other people are doing it in your domain. Sometimes you will end up knowing the trend and sometime you will end up knowing what the users demand the most.

So following other people will benefit you in some way or the other. You will build a Network of your own through keeping in touch with the relevant market and if you are taking the right steps then there is chance that you might become an Influencer in your niche.




Rule #4 – Benchmarking

Benchmarking the people in your industry or the other brands is a strategy too. I know there might be a question in your mind that why would you need to copy others. And why am I not focusing on creating your own thing.

But the point here is different… you see, you need to benchmark other to observe the trends that are in-demand. Sometimes in the race of being different, you end up losing your customer chunk. Because you did not follow what was in trend at that time and that is where you lagged behind.



In fact benchmarking comes friendly in two aspects at social media, firstly for your Drafting Technique and secondly for doing better than your competitors.

Rule #5 – Patience

Now, this is the last and the most important rule which you got to abide by. As they say, patience is the key to success.

You would not be able to measure your social media marketing success instantly or measure how a single post did. But the only solution is to be patient and observe the results later on.



Your social media Return on Investment or the performance of a certain social media ad campaign cannot be measured right after, there has to be an accumulative result which will give you a combined trend on how your campaign did.

Or if you go about that, you can even see the performance of each post… but it wouldn’t give a perfect picture. You will have to be patient in order to dig out what actually went wrong in your whole campaign.

Check what Gary Vaynerchuk , the Guru of Social Media Marketing, says about patience in this field:

“I’m patient. I’m real patient. I’m not looking for the ROI of just this minute or the next six months.”  

I am sure you must have came to know the importance of patience in social media by now.

Simply stated,

I have given you some simple and quick rules to follow. You will not find any detailed tips or tricks in this posts but some quick rules to follow which includes; focusing, compounding, following influencers, benchmarking and being patient.

These are some great rules to base your successful social media marketing campaigns ongoing. I know the rules might differ from brand to brand but these rules definitely bound you to know each social media platform in better way than before and then apply these rules accordingly.

I am sure they would come in handy from now on and I also hope that you would make the best use of these rules and gain the maximum success through your social media marketing!

BONUS: The 29 Most Common Social Media Rules: Which Ones Are Real? Which Ones Are Breakable?

Guest author, Hammad, is a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog”