Vehicle wraps or decals have been in use for a very long time. From a small sticker on the bumper to a full vehicle body wrap this marketing tool has really grown over the past years. But, even now some companies are ignoring the importance of vehicle wraps.
Some of the businesses today are still using mainstream marketing tools like billboards etc. These traditional signs are not a bad idea as they do capture the attention of many potential customers too but just focusing on them and not trying new techniques can be dangerous.
Trailer wraps are not just restricted to service companies, food trucks, transportation, or other road-based companies. Fleet wraps are considered to be under-rated for some time. But we are here to explain why we should not take them for granted. Here are some benefits of wraps that will make you realize what you are missing!
Caters To A Wide Variety Of Audience:
A wrapped vehicle is visible to anyone and everyone passing by. This tells them that advertisement is not for a specific group of people or a selected demographic. The wraps can attract any type of person regardless of their age, profession, gender, or ethnicity. This is the feature that makes Trailer wraps a universal approach.
Economic:
One thing that makes fleet wraps a great marketing tool is that they offer a massive return on advertisement for as long as they are there. The budget for wraps can vary from very low to as much as you want, there is literally no restriction to that.
In fact, there are businesses in NYC and NJ that order wraps for their whole set of commercial fleets. The main reason behind this is because the price gets lower when you order the wraps in bulk.
Easily Customizable:
Wraps can be literally anything. From the graphics to the texts there can be virtually anything on your wraps. You can also get reflective and paint finishes. People get many different styles and colors printed on their wraps.
From the perspective of a business, you can use them to announce a new product that you are launching or a promotion that you are offering or you can simply spread the word about the products or services that you offer.
Very Few Restrictions:
As there it is by law that in NYC if you get a sign that is above 6 feet you have to get a permit. Or there are many different laws that are associated with different signs in different states. But when it comes to fleet wraps there is NO restriction. That’s amazing, right?
Branded vehicles cannot be restricted to a single route or a certain time slot. The vehicles can give you maximum demand and retention of considerable attention from your potential audience at any place or any time.
Mobile Advertisement:
Fleet wraps are mobile advertisements. They can travel around the city while catching the attention of the people who are passing by. Wherever your fleet travels they receive great response from the audiences.
Non-aggressive Marketing:
Unlike the ads on tv or other social media platforms, vehicle wraps catch the attention of the customers without creating any disturbance. The clients can easily read what you have to offer without getting interrupted by what they were doing before.
Many people tend to appreciate the effects of vibrant colored vehicle wraps without feeling anything negative about it. It is also because they do not have the approach of in-your-face like other advertising platforms.
Wraps enhance your professional appearance:
Well designed vehicle wraps help you enhance the image of your business. They present your company to potential customers in such a way that they can’t help but look twice and end up being your potential customers.
Alert the Local Markets About Your Business:
One of the many benefits of fleet wraps is that they help you market locally. Unless you are on a road to some other state or city your vehicle is marketing for you wherever it goes. The same people who look at the advertisement on your trailers or other vehicles are likely the ones that will hire you for your services.
Provide Protection To Your Fleet:
The wraps are made of vinyl. That means that they protect your vehicle from scratches and debris on the road. And in addition to that, you can also get them removed whenever you want when you want to update it or advertise a different ad.
There are many business owners who realize a huge saving(in a good way) in their marketing budget once they get their fleets wrapped as they are done only once and then they advertise for you as long as you want. They are under your control and you can do whatever you want with them. Wraps are a great way to stand out from your competitors!
Encourages Word Of Mouth:
If your wraps are creative they advocate a strong message and they will catch the attention of your customers. This attention will drive the word of mouth that is the oldest marketing tool in the book.
Long Display Of Life:
Vehicle wraps are long-lasting. On average the life of vehicle wrap is about 5 years and more. They are weather as well as fade and UV resistant too. In Fact, they also save the paint below.
Oldschool Social Media Platform
Back in the early days, bumper stickers were a new Facebook update. People used bumper stickers to express their emotions, their personalities, and political views. They were also a conversation starter for many. This is the reason that makes them a well-branded vehicle nostalgic and profitable for the business too.
So I hope now you know why vehicle wraps are a definite for your business and you should get them as soon as possible. There are many different vehicle wrapping companies in your local area from where you can get your commercial fleet wrapped today and with any graphics or lettering that you like!
