You need clients as a real estate agent. Without clients, you’ll be operating without a net, which isn’t viable in your business. Fortunately, there are good ways to get those first clients as soon as possible–which will start you on the path toward successful and profitable real estate sales for yourself and everyone who works with you.
Once you have that first client in your pocket, your job becomes easier: when they refer others to you, it’s reciprocity at its finest–you did something nice for them, and now they’re returning the favor by referring their friends and relatives to work with you too. That might end up being how most of your deals go down–especially once you have a few months under your belt. You bring in deals, they spread the word for you, and it’s a winning combination that continues to work time after time. Then there are some things that might be more challenging to do initially but will pay off big–including getting plugged into local networking groups, forming partnerships with real estate agents who’ve been where you want to go, and tapping into online marketing resources.
If there’s a local real estate networking group in your area, this is one of the most critical pieces of advice that you’ll read about finding new clients–in fact, it might just be the best way to find people who need what you have to offer. Why? For one thing, these groups are pretty much filled with people who want to sell their houses fast or buy quickly and without hassle. They’re not necessarily looking for a relationship agent, but they desperately want someone who can move things along smoothly.
Partnering with other real estate agents is a great way to find your first clients. These agencies are usually full of people who want to sell their houses fast and without hassle. Once you have a few months under your belt, this might end up being how most of your deals go down–especially if you have referrals from this partner. Be smart when picking partners: go for the ones that are willing to give you the best deal and do the most work for you. They’re not going to be the easiest person to work with, but they’ll bring in more clients, and it’s worth it in the long run.
One of the reasons online marketing is so effective is because it’s personalized, and that’s what you need when finding the best first clients: personal attention. The internet can help you achieve that in a way that’s uniquely your own: don’t follow the crowd. Consider listing your professional real estate contact data on a home’s website to gain clients. Figure out what works for you and your brand through trial and error. Do some research into local demographics, read up on what buyers are looking for, and then create an online presence that will attract them.
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2