Throughout the history of makeup, technology has always played a fundamental role in its evolution.
Beauty brands use a wide array of technologies, from machine learning to 3D printing, to attract online audiences.
By enhancing user experiences, they build an engaged community in a fiercely competitive market.
Let’s see how digital technologies are transforming the beauty sector.
AI Delivers Individualized Skincare Experiences
Users often struggle to find the right products for their skin. In the online retail ecosystem, purchasing beauty products can be even more challenging.
That is where artificial intelligence technologies help. Many brands use them to provide highly personalized and relevant beauty product suggestions.
For example, Neutrogena created the Skin360 app that analyzes skin pixels and develops unique treatment formulas for each user. Personalized user experiences boost customer engagement and satisfaction, as well as inspire loyalty.
Beauty brands can also use AI technologies to collect customers’ skin feature data and keep track of their skincare routines. This data helps them gain 360-degree insights into their customers’ needs, problems, and expectations. That way, beauty companies can improve their products.
VR Apps Personalize Shopping Experiences
Over the past few years, beauty brands have been heavily investing in online retail. Ecommerce has gained moment during Coronavirus. Since the pandemic outbreak, the volume of offline sales has dropped as consumers have shifted to online purchases.
However, keep in mind that online consumers cannot feel and try on beauty products. To improve their decision-making process, beauty brands have started investing in virtual reality and augmented reality. They create virtual try-on platforms that use image recognition and face tracking technologies.
One such example is Sephora. Its Virtual Artis app lets online users upload their selfies and virtually try on their beauty products. They can use the app via their smartphones or at in-store kiosks. Brands like L’Oréal, NYX Cosmetics, and Mac Cosmetics offer similar VR apps.
Micro-Devices Enhance Cosmetic Surgery
The cosmetic surgery industry is evolving at an astounding pace. Some procedures that are available now would not have been possible a few decades ago.
Let’s take the example of computer-assisted imaging. It helps surgeons identify the procedures and techniques that perfectly align with patients’ expectations.
Lasers in cosmetic surgery also increase the efficiency, quality, and safety of procedures. Micro-devices enable surgeons to perform microsurgery that allows for tiny incisions. Since they are less painful and have no scarring, they are popular among patients.
According to Miami plastic surgery professionals, such non-invasive cosmetic surgery interventions save patients’ time and reduce their discomfort. Most importantly, the results are more natural. Unsurprisingly, the demand for non-invasive regenerative medicine has skyrocketed over the past few years.
Makeup Printers are the Future of the Beauty Industry
A makeup printer probably sounds like a science fiction concept to you. However, they are our reality.
One such example is Opte, one of the greatest beauty innovations in decades. This handheld device is designed for customers suffering from hyperpigmentation, such as sunspots, melasma, blemishes, or acne marks. The Opte device scans your face and precisely deposits just the right amount of a pigmented serum to hide spots. This inkjet makeup printer combines printing technologies, skincare, optics, and proprietary algorithms.
Makeup printing technologies are still in their infancy. For example, a London-based studio has created the concept design for an innovative makeup printer. The device is named Elever. While it looks like an ordinary handheld mirror, it is based on 3D printing technologies. BY combining facial recognition and AI image analysis, Elever would examine users’ facial features and print their desired makeup look.
Tools like Elever would change the beauty industry for good. With 3D printing technologies, users would be able to reduce makeup costs. These tools would also help them apply the products more precisely. For brands, that would be the opportunity to create authentic, ready-made makeup looks. They would sell them directly to customers at a low price.
AI Checks Skin Health
To assess the health of their skin, we go to dermatologists. However, can computers tell us how healthy our skin is? The answer is yes.
AI-powered mirrors like HiMirror take a photo of your face every time a user logs in. The tool scans the skin for red spots, fine lines, pores, and wrinkles. Based on these skin elements, it determines a user’s skin age and recommends personalized skincare tips.
Technology and the beauty industry are a match made in heaven. The latest tech innovations are all about user-centricity. They create more convenient, highly personalized user experiences. That is the opportunity for beauty brands to increase user experiences and inspire brand loyalty in the long run.
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.