Expanding the eCommerce business beyond your borders is a dream come true for many. Regardless of its location, any company can be reached via the internet in a matter of seconds. As a result, eCommerce organisations are among the easiest to expand overseas. Overall, serving international customers doesn’t require translation, localised payment, and shipping alternatives. Still, an effective global marketing strategy may help you genuinely establish a foothold and compete with local firms that are already prospering internationally. That said, these pointers can assist you in expanding your eCommerce firm beyond your borders.
Consider glocalisation
‘Glocalisation,’ a combination of globalisation and localisation, refers to a worldwide product or service that has been tailored to meet the needs of local markets. This is a crucial approach for international eCommerce success. It’s critical to examine local and global challenges to provide a well-rounded consumer experience to succeed globally. This can be accomplished by making modest website adjustments, such as adding a geo-locator that detects the location of user IP addresses and displays a relevant website version to the client.
These personalised touches make all the difference since they instil confidence in the customer, resulting in more sales for your eCommerce firm. Buyers are 72 per cent more likely to purchase if the website greets them in their native language. Coca-Cola, for example, has customised domains based on user geographies, such as coca-colaafrica.com for South African users and coco-cola.de for German users.
Integrate different international payment options
Additionally, providing a variety of payment choices such as secure ewallet serves as a doorway to global business. Depending on the culture, different payment methods are preferred. In China, for example, AliPay is the preferred method of payment. The more payment alternatives your website offers, the easier it is for customers to complete their transactions. Many clients are likely to avoid websites if the process requires them to use a payment method they have never used before, undermining their sense of security.
Furthermore, offering products in local currencies and using Wise with your business to make and receive international payments can promote a sense of confidence and security among your international clients. While this may seem cumbersome, different payment methods incur additional fees so that they can benefit your business financially. This modest percentage savings may appear insignificant initially, but they add up over time, so keep this in mind.
Make your website mobile-friendly
Because mobile phones account for such a significant amount of internet traffic nowadays, many visitors may be unable to access your site or reluctant to navigate the clunky experience if it isn’t mobile-friendly. As a result, you may be turning away a significant number of potential clients and, as a result, losing out on essential purchases. Furthermore, having a mobile-friendly site might contribute to a higher rating on Google in terms of search engine optimisation. This is because the bounce rate, or the percentage of users that visit your website for only one page, is likely to be much lower.
