Launching a business in a different country has its challenges, and the good news is that it’s predictable. Expanding operations globally presents a new hurdle as the financial, legal, and cultural aspects need consideration. However, what will make the business successful is finding a way to navigate past the language barrier. Since communication is vital to make the business grow, here are some tips you can use when getting started.
Many countries have more than one official language. Know which language is being spoken in the market. Potential customers will appreciate the willingness to learn and to understand their point of view.
Make inroads in a community as a foreign business by having a local interpreter hired by the business to communicate with the locals. The locals will be willing to give the business a chance when they see one of theirs is working for the business and want to support them. However, find someone trustworthy to avoid miscommunication which can further hurt the business endeavors.
Local translators work perfectly to aid the business in conducting business with locals. However, at times translation tools can also aid in making the workload of the business easier. The use of entity extraction tools will help translate documents from native languages to readable formats and back to native language for the locals to use.
When communicating with the team on building the business up, some of those present will be from other countries. They will lack understanding when idioms, slang words, and jargon is used. When they use translation tools, the translated finished product may not necessarily make sense and thus confuse them further. Stick to the official language to make it easier.
Use pictures, videos, and other pictorials to make a lasting imprint on the minds of potential customers. Convey messages clearly with the right images and give instructions using signs, visual aids, and cue cards.
When infiltrating a new market, it’s impossible to learn the language of the locals fluently in a short time. However, learn the basics like greetings, work phrases, and warning signs. It will create a relaxed environment that will help employees co-exist better with the locals. The market will be easier to understand as barriers will be fewer.
All in all, narrow down the markets to the most promising ones. If the cost, customs, and cultures are too diverse, consider other markets with better potential.
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2