When starting a business, most people often dwell on the online side of marketing, forgetting that most customers will come from the local community. Regardless of the type of business, target marketing is necessary to stand out ahead of the competition. Here are the best ways to get your business noticed from the street.
A contest is a sure way of drawing attention to your business locally. Even paying customers to relish the idea of winning prizes once in a while, and setting up a contest with appropriate compensation will make the business stand out. One thing you might require is that the winners advertise the business by sharing what the company does on their social media accounts. Still, you might want to consider using outdoor lightboxes to promote the contest itself and draw in participants.
A highly effective way of drawing customers to your business is by sponsoring sporting activities. People are more willing to spend money on establishments that they see spending money on them. In addition, the exposure you get from the sponsorship is sure to get the business’s target market to notice them.
As a business, you do not have to wait for events and other activities and try to see if you can sponsor the events. At times, there may be several businesses seeking to take the same opportunity to advertise themselves. Create an event that is closely related to the company and make it open to the public. Be keen on the theme and ensure that it has a good enough reason to make people want to attend it. It is a perfect way to get the community involved, and as a bonus, the press may cover the event offering you even more exposure.
Advertising the business is the best way to get noticed. However, to get seen from the street, use outdoor lightboxes and other signage on the perimeter of the building to make it more noticeable. Customers looking for the services will drop in and check the services out. Also, creating a unique sign will create curiosity and help bring people into the business.
An excellent way to get noticed is by working with other businesses on the street. For example, if you are a vet clinic, you may want to partner with a store in the area that sells accessories for pets. You refer them, and they refer you, making it mutually beneficial.
However, to be noticed from the street only works if the services are practical locally. If the business sells ice in a cold area, very few people may come in even with the best advertisements.
Bio: Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700