While more marketers are turning to social media and digital avenues to promote their businesses, there is still a place for classic merchandising branding products in your promotional plan. Having physical branded merchandise products are a great way to build awareness and get your message out to your target audience and well beyond.
When looking for the best marketing and promotional products, a merchandiser company can help you choose items that are practical, unique, value-driven, and trendy. Here are five of the best merchandising branding ideas that you can use to promote your business.
1. Tote Bag
As more consumers turn to reusable grocery bags for their everyday shopping, the branded tote bag is more popular than ever. Some cities are starting to charge shoppers for grocery bags, making a reusable tote bag an extremely practical promotional item. Tote bags printed with your branding by a company such as Flewwelling Press are a good idea because your customers will think of you every time they head to the store.
An alternative to the tote bag is a cinch sack. This type of bag is an especially good idea if you are hosting an event for your customers. They can use the bag to carry their badge, paperwork, or other goodies that they may receive. Once they get home, the bag can be converted for personal use.
2. Custom Games and Cards
If you are looking for something fun, you are going to want to think about ordering a custom board game or deck of cards. This type of product conveys a sense of playfulness, making it a good choice if you are trying to shed a button-down image.
You’re On Deck delivers a variety of custom playing cards and board games that make it easy for you to personalize these products to fit your message. You can customize one side of the card or both sides. The cards are available in poker or bridge sizes, giving you maximum versatility. Each deck comes packaged in a free plastic storage box.
3. Pens
It’s cliche and basic, but personalized pens to market your business are still one of the best-branded ideas out there. Regardless of career or interests, everyone can use a new pen. A pen can be a branded product that appeals to everyone.
Get creative with the type of pen that you choose for your promotional item. While the most popular types of pens are ballpoint options, you have multiple options when choosing this item for your giveaway. Trendy items include erasable gel pens or writing utensils with colored ink. You will find branded pens in a myriad of price ranges, ensuring that you will find the product to fit your budget.
4. Water Bottle or Coffee Mug
Custom water bottles are surging in popularity these days. One of the best things about choosing a water bottle for your item is that you will find these products at a variety of price points. You can go with a value-driven plastic bottle or splurge for an aluminum variety.
Coffee mugs also make great branded items. In addition to classic ceramic mugs, you can also choose an insulated travel mug. These items are good choices because people tend to use them every day, keeping your company name top of mind for them. If you choose an insulated mug, be sure to find a quality product. Going cheap with a mug that leaks or does not retain heat could backfire on you.
5. Mobile Accessories
There is no doubt that people spend a good amount of time on their phones these days. Between using apps, checking email, and logging into social media, many people cannot go an hour without using their phones. This makes mobile accessories one of the hottest promotional items for nearly any line of business.
You will find mobile accessories to fit any budget or need. Good choices include phone chargers, stylus pens, or PopSockets. You will position yourself as high on technology if you pick a mobile accessory for your branded item.
Start Branding
These five branded item ideas will help to keep your company’s name visible. Choosing the best merchandising partner and the right product will also provide a useful service to your customers. Make an impression, solidify current customers, and reach new eyeballs with your marketing-branded items. What will you start branding?
