SEO is one of the most important aspects of online marketing for real estate investors. When done correctly, it can make buying, selling, and letting properties much easier. Unfortunately, many real estate investors make mistakes with their SEO that can hurt their business. In this blog post, we will discuss the top 5 SEO mistakes that real estate investors make and how to avoid them!
One of the biggest SEO mistakes that real estate investors make is buying links. Buying links may seem like an easy way to boost your website’s ranking, but it can actually get you penalized by Google. Instead of buying links, focus on creating valuable content that people will want to share. Taking shortcuts in SEO rarely works and it usually ends up working against you.
Poorly Managed PPC Campaigns
PPC campaigns are a good opportunity for real estate investors to get their website in front of potential customers. However, poorly managed PPC campaigns can end up costing a lot of money without generating any leads. If you’re going to invest in Google AdWords or another PPC platform, make sure that it is being managed by a ppc agency, a professional internet marketing agency that understands how to research keywords properly and create a proper bidding strategy. This will help you make the best use of your marketing budget and avoid waste.
Duplicating Content From Other Investors
Duplicating content is another mistake that real estate investors often make. Investors think that it’s a quick and easy way to fill their website with content that generates traffic. Again, this shortcut won’t help you because the algorithms that determine search results can easily pick up on it. The content on your website should be original and written specifically for your audience.
Lack Of Focus On Local Search
Local SEO is one of the most important parts of search engine optimization for real estate investors. If you want to invest in a certain neighborhood or city, then it’s essential that people can find your website when they search using those terms. If you are only showing up for general search terms, you won’t be attracting the right people. You need to research geographical keywords and put more of your efforts into marketing yourself locally if you want to succeed.
Failing To Audit Your Website
One of the best ways to improve your website’s SEO is to audit it regularly. This means evaluating how well your website is performing from an SEO perspective and making changes where necessary. You can use online tools such as Google Search Console or Moz to help you with this process. Auditing your website on a regular basis will help you stay on top of problems that could arise over time.
Remember, the algorithms that govern search rankings change regularly. So, you can’t just develop a strategy and stick with it because your position will change as the algorithm is tweaked. Unfortunately, many real estate investors think that once they’ve got a good level of local traffic, they can just sit back and leave it, but that isn’t the case. Regular audits will help you adapt your strategy and optimize it.
SEO is an important part of online marketing for real estate investors. However, many investors make mistakes with their SEO that can hurt their business. In this blog post, we have discussed the top five SEO mistakes that real estate investors make and how to avoid them!