Promoting your business through the internet, especially through social media or video apps, can give your small business a much needed boost when it comes to sales and patronage. Talking through video can help your business grow and connect with a wider range of customers who would actually be interested in your service, especially those who would not have heard about it otherwise better. Using video and various media platforms allows your business to communicate with customers and can create more sales than if you were simply going through traditional advertisement or word of mouth. Here are ways through which talking via video can boost your business.
Video Makes Things More Personal
Video platforms allow you to simulate talking directly to the viewer, which can make things more personal. It establishes a temporary rapport, allowing you to talk about your business. It is also very easy to use video as a medium for customer service by responding quickly to customers’ questions or concerns. Since vidoes are an individualized medium, when you have the chance to speak live with someone you have the chance to engage with your customers and show them that they are not just a number to you but rather a person.
Video Helps Build Trust
Video can help increase your trust with your customers. When you use video to communicate with your customers, you can easily show them what goes on in your company and help to facilitate that you are not just a faceless company but rather have a personal connection with them. This will give them the confidence that they can trust you and your business’s expertise.
Video Increases Conversational Energy
Video helps increase conversational energy between your company and customers because it is interactive and gives both parties the ability to communicate directly. It also allows for more ideas to be exchanged between both parties, which will help increase the relationship and sales of both parties if used properly.
Video Can Boost Conversions
Video can help boost your conversion rates by helping to build trust with your customers. When you use video to communicate with your customers, they will be more likely to trust you, increasing their conversion rates. For example, if you have a video message app on your website, your customers are more likely to click on the link to see the video message.
Video Can Boost Retention Rates
Video can increase your retention rates because it helps build trust and can make customers more likely to purchase from you again. Video can also show that you understand your customer’s needs and are constantly looking for ways to improve them. This will increase the likelihood of a customer coming back to buy from you again in the future.
When you combine video with other marketing strategies, you are able to see how it can help you increase conversions and your overall sales. Because of this, it’s important to use video properly to ensure that you are getting the most out of your efforts. In addition, you should use video as a way to build trust with your customers.
Kara Masterson is a freelance writer from Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.
