In this ever-changing, highly technical world, you want your company to be noticed by as many potential customers as possible. Whether you are a small, up-and-coming business or a thriving multi-national corporation, if you have a product you want to offer, you want people to have access to it when they need it, or maybe even when they don’t know they need it. That is where geo-fencing comes into play.
If you are new to the marketing game, you may not have heard about geo-fencing. This marketing strategy utilizes cell phones, GPS data, and other data tracking to push advertisements and influences to a targeted audience located near your business. For example, if someone is looking for a new car and uses their cell phone’s mobile browser to search, businesses using geo-fencing will have their company land at the top of the search page. Additionally, advertisements for their company will show up in the feed of any social media news feeds of individuals located within a certain radius of the company. It’s a pretty clever way to target a local audience.
Geo-fencing models and algorithms are a proven method of finding your next target audience. It services businesses of all shapes, sizes, types and models and can truly help any company go from non-existent to thriving with a few clicks of a keyboard. Geo-fencing is able to provide client services with coupons, discounts, and even push notifications to help draw in new and prospective clients. This can help your marketing game go from lame to insane!
Many wonder if geo-fencing is safe. The short answer is, absolutely! There are also many built-in safety features that clients using this strategy can utilize to not only protect themselves, but also their potential clients. It’s even possible to track your clients’ purchasing habits. This data can be invaluable for growing a business. Do you have a product that isn’t selling? What are your clients buying instead? Answer those questions and you can then make adjustments to make your product much more appealing.
One of the biggest questions companies have when using geo-fencing is “How do I get help when I need it?” Many first timers, and even more experienced companies, will most likely use a marketing company that is uniquely outfitted for optimizing geo-fencing strategies. These companies employ gifted technology experts that can answer any questions you may have when entering the geo-fencing world. When entering into a marketing agreement with such a company, it is important to ask a few key questions to ensure their abilities meet your needs. Some questions that may come up would include:
- Can the company provide a list of addresses located within the “fence”?
- What hardware do I have to provide and what does the IT services company provide?
- Who do I call if I have a technical problem?
- Will you provide support when I need it? Or will I have to call during regular business hours?
Be sure to vet your geo-fencing marketing partner thoroughly and ensure all your questions are answered before entering into a partnership. Remember, it is your company and your desires should be met first. Make sure they are really willing to work for you and give you the support you need when you need it.
This method of marketing isn’t fool-proof. Potential clients have the ability to shut off the tracking mode on their phones and have a few other tricks up their sleeves to interfere with geo-fencing. However, for those clients that make themselves available to this type of marketing strategy, geo-fencing is a safe, effective strategy for growing your business and client base.
Geo-fencing is a proven marketing strategy that can make a huge impact on your business. With a little bit of thought and some creativity, it is possible to see your company go from almost unknown to gathering traffic from just about anywhere. Need help or have questions on how to get started? There are plenty of companies out there that are highly skilled in helping any size business learn how to make geo-fencing work for them. You’ve got nothing to lose and everything to gain. Jump in and make geo-fencing work for you.
Bio: Anita is a freelance writer from Denver, CO. She studied at Colorado State University and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.