In theory, PPC is easy to learn. With so many paid ad platforms, it seems practical to do it yourself. But that would be risky. You could lose money if you overlook essential PPC aspects like keyword research, budget management, critical metrics monitoring, etc. Rather, it’s better to hire a PPC agency.
An experienced agency won’t miss any step in PPC advertising. Here are four reasons to hire a PPC agency.
1. Optimize Your Paid Ad Budget
As said by Digital Authority Partners, a PPC agency can help you create successful paid ad strategies. It pays to partner with an expert who can produce the best campaigns for your products, services, and brand.
A poorly optimized PPC ad campaign is like throwing your money and resources out the window. But when managed efficiently, even a small PPC budget can trigger a new revenue stream.
Calculate Your Budget Using Important PPC Metrics
A PPC agency will initially calculate your budget by considering metrics like Cost Per Click (CPC), Cost Per Lead, and Return on Investment (ROI). It also tracks any reasons for diminishing return, such as limited search volume or increasing competition.
Explore Different Ad Channels
An expert PPC firm will also explore different ad channels to determine which will produce the best results. Google remains the leader in search engine advertising platforms in the U.S., with an 87.71% share in May 2022. Bing has a 6.72% share, while DuckDuckGo is at 2.26%.
Although Google is the top platform for search engine PPC ads, using Bing, DuckDuckGo, and Yahoo! can further expand your reach at a fraction of the price.
Also, a PPC agency will make sure that you dominate social media paid ad channels such as Facebook. This platform has detailed demographics targeting features that will help you zero in on your target audience.
Monitor and Adjust Campaign Targeting
Aside from tracking metrics and using different paid ad channels, a reliable PPC firm will also improve optimization to maximize your PPC budgets.
An agency will regularly monitor campaigns, targeting demographic and geographical data. It will adjust bids according to your market’s profile, including age groups, gender, household income, locations, and preferred devices.
2. Give You the Best Results
A PPC agency has the expertise and experience to help you achieve various marketing goals. You may want to improve brand exposure, increase leads, or stay ahead of your competitors. A good PPC team will help you track your conversions and align your site traffic drivers to achieve your goals. These can be done by the following.
Promoting Your Brand, Products, or Services
PPC can lead your audience to your landing pages where you promote your offers, services, or products. Paid ads can serve people in the middle of the sales funnel using focused content such as newsletter signups, contests, content downloads, and app downloads.
A reliable PPC agency can craft paid ad campaigns for each offer and manage these simultaneously to ensure the best conversions and success in your advertising goals.
Supporting the Different Levels of the Sales Funnel
Your PPC firm can support your prospects no matter where they are in the sales funnel. They can pave the way for your prospects using relevant information about your products and helpful and reliable landing page content. These will help turn your aware audience into a full-fledged paying customer.
3. Provide PPC with SEO
Many PPC firms offer paid ad advertising with SEO services as they believe the two work well in supporting each other.
With SEO and PPC strategies working together, you can get better and quicker results. Keyword research and conversion in PPC, for instance, may be used to fuel organic search. Your visibility thus improves. Moving high-cost and high-volume keywords from PPC to SEO creates strong organic results.
Researching your target audience can help PPC firms optimize landing pages. Information such as demographic data, buying habits, etc., can build better user profiles so you can craft better ad campaigns.
PPC agencies can also test keyword strategies using PPC before using them for a long-term process like SEO. Also, using PPC and SEO can boost your audience’s brand confidence and promote awareness as your business enjoys a good organic search ranking and paid visibility with PPC.
4. Provide Professional Interpretations, Testing, and Reports
A professional PPC firm can help run more profound and sophisticated paid ads tests. They know how to interpret results. With the data gathered, they can run different ads on various channels such as search engines and social media platforms.
A PPC agency can use this information to create ads in the correct formats and deliver these at the right time to ensure maximum results. Your PPC management team will use the most important tests to evaluate your campaigns and gather data rather than use the cheapest or readily available tool.
Finally, a reliable PPC firm is updated with the latest Google ads algorithms and updates. They can create high-performing ads and get the best ad position, rank, and quality score.
Ad Positioning, Rank, and Quality Score
Google states that ad position is the ad order in the auction results. Getting “1” means that your ad is the first ad shown, nothing before it. A “1” ad position does not mean you’re higher on organic search results.
Meanwhile, your ad rank determines ad position and whether or not it can be featured. Having a high ad rank gives you a higher position.
Finally, the most subjective Google Ads metric is quality score. Quality is measured from 1 to 10, with one being the lowest and ten the highest. It is based on your click-through rate, relevance, and user landing page experience.
An experienced PPC agency monitors Google Ads algorithms, provides relevant testing, and creates relevant reports. If you’re new to paid ads marketing and PPC advertising, a good PPC firm will take the time to familiarize you with PPC basics and be transparent about deals.
Partner with a PPC agency to maximize your budget to bring the best results. Go for one that will help in both PPC and SEO to boost your rankings faster online. Also, a PPC agency uses expert testing and interpretations to develop winning paid ad strategies.
The digital market is constantly changing. Working with a PPC firm will ensure that your digital marketing strategies are updated and effective.