Smart #DigitalMarketing Ideas That Can Make Your Company A Success

Starting an online business can be a very smart venture. But if you really want to make a success of it, you have to work hard. Because setting up a business isn’t enough to make it great. You have to really work at it in order for that to happen. From creating a website with content that your customers are not only going, but also find easy to use, to coming up with effective and creative ways to make money, there’s a lot that you need to work on to ensure that your business is going to do well. And that’s often enough to put even the most determined people off.

So you know that you want your business to do well, and you know that you want to make a lot of money, but are you happy to put the work in? If so, then you’ve come to the right place. Because in order to make some money and ensure that your business can go from strength to strength, you have to focus on your marketing tactics. Whether you’re new to the world of marketing or not, here are some of the most effective digital marketing methods that can take your business to where you need it to be.

Affiliate Marketing

The first thing you’re going to want to think about using is affiliate marketing. Whether you’re a content site or a business, you can use affiliate marketing to make you a great passive income, or generate you more sales. Affiliate marketing is something that a lot of businesses swear by, so if it’s not something that you’ve already looked into, it needs to go straight to the top of your marketing methods list. It may take some work to initially set up, but once you’ve done that and your traffic is flowing, money can make itself.

Display Marketing

From here, you may also want to think about using display marketing. As a brand, you can gain a lot of traffic and sales by using this tried and tested marketing technique. And when you’re a content site, you can earn some great amounts of commission by using it. Display marketing has a lot of depth to it. As long as you’re prepared to tailor your campaigns and work with the best companies, you have the potential to earn well!


Next, up, you have PPC. Of all the different kinds of digital marketing methods, PPC is a great choice if you want to generate yourself some warm traffic. Because sometimes, traffic isn’t all that you need, you need to ensure that you’re attracting consumers that will genuinely be interested in your product to your site. And with PPC marketing, you can definitely do that, whether you do it yourself or outsource to an agency.


Then, you’ve also got a similar idea to PPC, but instead of the payment being based on a click, the payment is based on a view. So, if you hadn’t guessed already, PPV marketing is based on things like YouTube adverts. And when you think about it, there are not only millions of YouTube videos out there, but there are also millions of people watching them too. So, capitalizing on the ad space available via PPV is a great way to make money.


And of course, you’re definitely going to want to include SEO in your marketing plans too. But don’t automatically think that you have to outsource it, because you may be able to take on some of it yourself. This beginners guide to SEO, for example, will be a really worthwhile read for you. You may be able to pick up some of the basic principles yourself to then apply them to your work and enjoy the fruits of your labor.

Social Media Marketing

And, of course, what good list of digital marketing methods would be complete without including social media marketing too? Because social media is so popular with both consumers and business, you have to be able to harness some of that power in your promotional strategy. You should definitely think about trial paid social options too, to see if they work for your business.


And finally, there’s also sponsorship or collaborations to consider too. Whether you’re a brand looking to advertise, or a content site looking for advertisers, sponsorship can work really well if you’re matched with the right company. You may find that you benefit from more traffic as well as sales and extra income too.


Are You Getting The Most Out Of Your PPC?



You’ve no doubt seen all the YouTube ads for PPC, and read countless other blog posts before coming to this one. Now, if you’ve decided that PPC indeed is for you, it’s important to make sure it’s really working for you. PPC can be a great addition to a small business’s marketing tactics, but only if it’s executed the right way. Here’s how to make sure you’re getting the most out of your PPC.

Attach Offers to Your Headlines

ppc2a (Flickr)

Offers always catch the customer’s eye, no matter what it is that you’re trying to sell. However, certain markets are going to react better or worse to different formats of offer. To apply offers in the best way possible, make sure you’re experimenting with the way you’re displaying your discount. Sometimes it’s better to present a discount in the form of a percentage rather than a given amount of money, or vice versa. It’s always better to word it in a way that makes the discount appear higher where possible. For example, don’t say “30% off for a limited time and an extra 20% off your first order.” Instead, simply say “50% off for a limited time only.” I’m sure you can tell which one’s going to be more eye-catching and click-worthy!

Use the Right Ad for the Right Audience

ppc3 (Pixabay)

Whether it’s on Google or Facebook, matching your ad to the audience you’re trying to sell to is exceedingly important. On Google, for example, if you’re targeting users who are searching for a certain keyword, adding this keyword to your ad will instantly improve your click-through rate and quality score. If you’re looking to attract customers in a certain location, then it’s even better for you to throw the location into the ad. When creating Facebook ads, you’re given the flexibility to target specific age ranges, locations and genders, so make sure you’re changing the creatives according to the group you’re going after. If you’re selling several different products, and your website is getting a decent amount of traffic as it is, then you can also play around with dynamic remarketing for ads on Facebook and Google.

Never Stop Testing



 This is the golden rule of PPC – test, test and test again. Even if you get to a point where you feel there’s absolutely no room for improvement, continual testing can open your eyes to some pretty glaring holes in your PPC campaign. Depending on the scale of your business, your time could be a bit stretched, and you might be able to benefit from PPC management. I came across a pretty helpful article on this: PPC Management: Do You Really Need It? This Will Help You Decide! Whether you outsource it or not, there’s no doubt that continual PPC testing is essential for your long-term success. Whenever you’re thinking of tweaking something in your PPC ad – whether that be the ad copy or the image, make sure you’re testing it first, so as to ensure you have some data to track your overall progress.



Apply these three tips, and you can rest assured you’re getting the most from your PPC!