Many different factors will impact the success of your business, or the rate at which your customer base grows. One of the most important, however, is brand awareness. That is, “the measure of how memorable and recognizable a brand is to its target audience”.
Many of the world’s biggest corporations have achieved excellent brand awareness. For example, a recent study found that Coca-Cola’s “red and white logo is reportedly recognized by more than 90% of the world’s population.” This kind of awareness works to generate a sense of familiarity between your consumers and your business, which encourages them to make repeat purchases. Conversely, failure to achieve brand awareness renders your brand forgettable.
Photo by Patrick Fore on Unsplash
With that in mind, here are three fool-proof ways in which you can boost your brand awareness.
Add your logo to your products. The more customers see your logo – the more familiar they will become with your brand. While this is mostly a subconscious effect, the more they think of your brand, the more likely they are to buy something from your business. However, as, on average it takes 5 to 7 impressions for people to remember your brand, you need to ensure you feature your logo as heavily as possible. For example, it should feature on all your marketing campaigns but also your products. Thankfully, you can add your branding to a range of products and packaging by using customer label sheets. And you now order high quality custom label sheets and have them delivered directly to your door.
Up your social media game. The benefits of using social media to market your business are clear – after all, it can serve as a way to introduce your brand to a global audience as opposed to a local one. As such, it can be a great way to boost your income. However, social media can also be instrumental in improving brand awareness, as targeted ads can ensure your posts end up on the feeds of your ideal customers. Furthemore, the more they come across your posts, the more familiar they will be with your brand. This does not mean that you should flood their feeds with hundreds of posts a day, as this can quickly become overwhelming, you should ensure you have a consistent posting schedule.
Carve out a unique identity. One of the main reasons why you may be struggling to improve upon brand awareness is that your brand identity isn’t all that unique. For example, it may be too similar to other companies who customers have already developed a sense of loyalty with – meaning they’re unlikely to try out your products if they believe you will just provide them with more of the same. As a result, now is the perfect opportunity to update your brand identity and ensure you stand out from the crowd. The easiest way to achieve this goal is to figure out your USP (Unique Selling Proposition) – and cater all of your marketing or online presence around what makes you unique.
