Looking to launch a mass text campaign but not sure what’s the best way to go about it? This read will give you a few important tips that can help you streamline the process and get great results. Text campaigns can be a sleek and catchy way of communicating what your brand is all about without having to write long email copy that usually get lost in a sea of newsletters in your consumer’s inbox. Here’s what you need to know before you launch your new text campaign.
Step 1: Find a Text Marketing App
Mass text campaigns cannot be sent via a mobile phone, and you will need specialized software for this purpose. What you need is a text marketing tool that offers mass texting services for maximum reach, can be integrated with your emails, and ideally provides lead conversion metrics as well. Here’s a tip: look out for an app that provides a 10-DLC as well. If you are curious about what is 10DLC, it stands for a 10-digit phone number that shows up on the consumer’s phone, whenever they receive a text from your company. It is specifically used for Application-to-Person texting.
Step 2: Establishing the Performance Indicators (KPIs)
Once you have your app ready, before you get started on designing your campaign, determine your goals. For instance, how many sales do you aim to achieve from this campaign? You can try using the SMART system for goal-setting; it essentially means that you specify the target, ensure your target is measurable, the target must be realistic based on variables such as tools you’re using (in this case, a text campaign), and the time frame of the campaign, etc., your target should tie in with a larger goal of the company (increased turnover for a certain service or product), and have a defined period to achieve the goal.
Step 3: Design the Actual Campaign
Now, with your system in place, you can get started on designing the campaign. Text campaigns are pretty straightforward, and at most, you will require details like sender information (your company’s name and a 10DLC), the actual content you aim to convey to your consumers, personalized content such as “Since you purchased XYZ from us, here’s another offer…” a list of recipients tailored to the campaign, any scheduling details and a final call-to-action. And just like that, you’re text campaign is ready to be launched.
Step 4: Monitor the Campaign
Once you have launched your campaign, it is time to start measuring up the metrics. This is the part where setting up KPIs becomes really handy. Because you have pre-defined goals, you can now measure the campaign response against these goals to determine how successful your campaign is in real time. Track the subscriber engagement and proactively communicate with your consumer base once they start interacting with your business.
Step 5: Keep Your Website Up & Running
If you’ve connected your text campaign to your online business, before you launch the campaign, make sure your website is ready to deal with the influx of potential customers. A few things to keep in mind are: a) your website must be mobile friendly since most links will be accessed through the cellular device of the recipient, so ensure that the website’s UI and performance are in tip-top shape; b) use a good server to ensure the website loads swiftly, a slow-loading page can quickly lead to disinterest in a potential customer and they will just close the page and move on; c) always test your website before you launch, it can save you from a lot of disgruntled customers.
Step 6: Always Time Your Campaigns Strategically
Timing can make a lot of difference to the success of your campaign. An ill-timed campaign is effectively a wasted resource. The ideal time to launch a campaign would be between 10 AM and 12 PM or early in the evening in the time zone of your target audience. Sending messages too early in the morning or late at night is not fruitful as they can be ignored.
Conclusion
Although, SMS marketing does appear to be overly simplistic, but if used correctly, it can make a world of difference. Be mindful of the tips shared above. Strategically tailoring your campaigns based on these tips can easily help you achieve your sales targets in no time.
