The best and most efficient way for a business to stay connected with their customers is by using Mobile Marketing. Why? Because 98% of adults in the U.S. have cell phones, and 52 percent of those people feel annoyed when companies call them on their landline rather than via their mobile device.* Businesses who utilize mobile marketing techniques stay connected and relevant in the eyes of their customers. Below are ways a business can mobile connect with their customers.
QR Codes and Coupons
People love coupons, not only do they bring in business, but it gives consumers a sense of savings and sharing. Using QR codes is a good strategy to use, as everyone has a mobile device, and they take 2 seconds to scan.
SMS
Short Message Service, or Text-Messaging like IRIO, is a quick and easy way to communicate with people. It shows that your business cares about their customers’ time, as well as their communication preferences.
Emailing
Sending an email to a customer is a great way to know about the latest deals, specials, or promotions. This method all depends on your target market. Older people or millennials tend to use and check their email more often than a younger audience.
Social Media
Some of the most popular social media sites are Facebook, Instagram, Twitter, and LinkedIn. This service allows businesses to interact with their customers and potential customers. This option is ideal, but you should know which social media platforms your target audience is using more than others, so you can get the best results.
Location-Based Services
Mobile Marketing can be personalized for each customer based on your business’s location(s). This allows you to target the right market, location by location.
Mobile Landing Pages
A landing page contains an entire marketing campaign that will be viewed on a mobile device. The design must be clean and easy for your customers to navigate through.
Get Customers Talking About Your Business
Encourage your customers to participate in the conversation about your business or product through social media. This is a great way to spread the word and let others know that they’re appreciated.
Text-to-Win
Businesses can engage their customers by creating competitions and contests for them to participate and enter. Customers love this because it relates to their lives and interests, and winning increases the likelihood of sharing and bragging about your business.
Mobile marketing is an excellent way for businesses to increase sales and revenue. Getting customers involved with your company through LBS (Location-Based Services) will strengthen your customer base. It’s essential to make sure that you’re using all forms of social media (Facebook or Twitter) to your advantage and to give back to them by offering coupons and deals.
Using all the above Mobile Marketing techniques will bring in additional customers, which gives your business that sense of success and achievement.
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her husky, Snowball.
