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Category: Analytics

How Business Brand Development Builds Consumer Engagement
Analytics Customer Engagement loyalty

How Business Brand Development Builds Consumer Engagement

nancyrubinJuly 19, 2022July 19, 2022
To attract and maintain customer confidence and loyalty, your business needs to build a brand they can trust. There are several ways to do this that involve consistent attention to...
The Importance of Data Analytics in Business
Analytics data Targeting

The Importance of Data Analytics in Business

nancyrubinJanuary 25, 2022January 25, 2022
Well-analyzed data presented clearly and concisely is of invaluable importance to a business. Data analysis informs critical business decisions and strategies to arrive at desired goals. Analyzing data, whether it...
SEO Basics That Every Small Business Owner Should Know and Utilize
Analytics Search SEO website

SEO Basics That Every Small Business Owner Should Know and Utilize

nancyrubinOctober 8, 2021March 27, 2022
A superb SEO, or search engine optimization, strategy can propel your business website's ranking towards the top of search engine rankings, both on Google and other search engines. This is...
Business Analytics Tools Transform Data into Opportunity
Analytics data

Business Analytics Tools Transform Data into Opportunity

nancyrubinSeptember 17, 2021September 17, 2021
Possessing data is a far cry from capitalizing on it. That is, having data does not automatically position an enterprise to improve its business outcomes as a result. Truly transforming...
Seven Useful Strategies for a Beginning Content Marketer
Analytics Audience Content Marketing Video

Seven Useful Strategies for a Beginning Content Marketer

nancyrubinSeptember 6, 2021September 6, 2021
While the titans of advertising continue indulging in heated debates on weather content marketing really works, the field keeps on gaining popularity and bringing considerable benefits to the ones who...
How to Increase Brand Awareness through Social Media in 2021 and Beyond?
Analytics branding Social Business Social Media Targeting

How to Increase Brand Awareness through Social Media in 2021 and Beyond?

nancyrubinAugust 26, 2021August 26, 2021
Your target audience must know all about your service offerings for them to generate interest. If you wonder how to increase brand awareness, turn to social media that can capably...
Get to Know Digital Advertising Techniques: A Quick Guide to PPC, Display Ads, and Social Ads
advertising Analytics Digital Marketing Marketing website

Get to Know Digital Advertising Techniques: A Quick Guide to PPC, Display Ads, and Social Ads

nancyrubinAugust 16, 2021August 16, 2021
In the United States, businesses spent more than $120 billion on digital advertising in 2020 alone. This figure is expected to go up to $152.97 billion in 2024. This is...
How To Do Competitor Analysis and Improve Your Digital Marketing
Analytics data Digital Marketing Search

How To Do Competitor Analysis and Improve Your Digital Marketing

nancyrubinJuly 27, 2021July 27, 2021
To promote any product online, you need to know how your competitors are behaving and what strategies they are using. In the analysis, you are unlikely to be helped by...
How to Make Data-Driven Decisions That Help Your Business Grow
Analytics Artificial Intelligence data

How to Make Data-Driven Decisions That Help Your Business Grow

nancyrubinJuly 13, 2021July 13, 2021
Every business owner sees growth as one of their most important metrics for success. Business growth tends to come with exponentially correlated rewards. The larger your company becomes the larger...
How To Plan A Content Marketing Strategy In 5 Easy Steps
Analytics Audience content Content Marketing

How To Plan A Content Marketing Strategy In 5 Easy Steps

nancyrubinJune 16, 2021June 16, 2021
The demand for content marketing resources is at an all-time high. The reason is simple. By creating and sharing valuable content assets, brands can build a loyal audience. Image source:...

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