Analytics Archives

Business Analytics Tools Transform Data into Opportunity

nancyrubinSeptember 17, 2021September 17, 2021

Possessing data is a far cry from capitalizing on it. That is, having data does not automatically position an enterprise to improve its business outcomes as a result. Truly transforming...

Seven Useful Strategies for a Beginning Content Marketer

nancyrubinSeptember 6, 2021September 6, 2021

While the titans of advertising continue indulging in heated debates on weather content marketing really works, the field keeps on gaining popularity and bringing considerable benefits to the ones who...

Analytics branding Social Business Social Media Targeting

How to Increase Brand Awareness through Social Media in 2021 and Beyond?

nancyrubinAugust 26, 2021August 26, 2021

Your target audience must know all about your service offerings for them to generate interest. If you wonder how to increase brand awareness, turn to social media that can capably...

advertising Analytics Digital Marketing Marketing website

Get to Know Digital Advertising Techniques: A Quick Guide to PPC, Display Ads, and Social Ads

nancyrubinAugust 16, 2021August 16, 2021

In the United States, businesses spent more than $120 billion on digital advertising in 2020 alone. This figure is expected to go up to $152.97 billion in 2024. This is...

Analytics data Digital Marketing Search

How To Do Competitor Analysis and Improve Your Digital Marketing

nancyrubinJuly 27, 2021July 27, 2021

To promote any product online, you need to know how your competitors are behaving and what strategies they are using. In the analysis, you are unlikely to be helped by...

Analytics Artificial Intelligence data

How to Make Data-Driven Decisions That Help Your Business Grow

nancyrubinJuly 13, 2021July 13, 2021

Every business owner sees growth as one of their most important metrics for success. Business growth tends to come with exponentially correlated rewards. The larger your company becomes the larger...

Analytics Audience content Content Marketing

How To Plan A Content Marketing Strategy In 5 Easy Steps

nancyrubinJune 16, 2021June 16, 2021

The demand for content marketing resources is at an all-time high. The reason is simple. By creating and sharing valuable content assets, brands can build a loyal audience. Image source:...

Analytics metrics SEO Social Business Social Media

Important Social Media Metrics You Need To Be Tracking

nancyrubinMay 21, 2021May 21, 2021

Like most marketing channel, social media is something that needs to be measured. It seems like everything boils down to metrics and measurements these day. There are a lot of...

accounting Analytics Business cloud Cloud Computing GPS security software

5 Important Tools You Need For Your Business

nancyrubinApril 12, 2021April 12, 2021

Are you planning to launch your own business? There will be a number of tools that you will need to assure your success. These high-tech tools will be crucial to...

Analytics Customer Engagement Customer-Centered Surveys

Create Inclusivity Through Your Demographic Survey Questions

nancyrubinMarch 11, 2021March 11, 2021

Surveys are valuable tools in today’s world. The results they offer can influence your business’ bottom line based on how you react to them. But before reaching that finish line,...