How To Keep Customer And Client Data Secure

Small business owners will have to collect a lot of client and customer data. If you don’t keep that information secure, there is a chance your company could get into trouble. There is also a chance you might develop an adverse reputation if your brand appears in the newspapers alongside a story about hackers who stole money from consumers bank accounts. So, use the advice from this post.

Use cloud storage services

If you take a moment to check out the infographic at the bottom of this page; you should learn more about data and how you will need to use it in the coming years. Whatever information you collect, make sure you choose the most secure storage solution. That is usually the cloud.

Encrypt all private details

Companies that collect customer names, addresses and bank account details will need to make sure they encrypt all that data the moment they receive it. Failure to do that could mean a hacker breaks into your system and steals everything. That is not something you want to happen.

Hire an IT support specialist

IT support experts know how to test your system for vulnerabilities and then provide some advice designed to counteract the issues. Make sure you hire a professional and use their services if you want to guarantee you’re not missing anything vital.

Use the info from this page to make sure you never fall victim to a hacking attack that will ruin the reputation of your brand. Also, take a look at the infographic to learn more about some of the challenges your business will face in the future.


Graphic by USC Online

Give Consumers What They Want With These Ecommerce Trends

The future of online retail isn’t just evolving, it is changing at an extremely rapid rate, a rate which many ecommerce owners are struggling to keep up with. It wasn’t that long ago that buying things online was considered remarkable and there were only a few companies out there that would provide this service. Some of them are even Nowadays, eCommerce sales are in the trillions of dollars, and it doesn’t look like they’re going to stop increasing any time soon.

Today, we look at the future of ecommerce with great optimism. The guys at Subscriptionly put together an infographic showing how brands both big and small are making improvements to their services, and making the entire online shopping process easier, more efficient, and quicker.

Industry experts have been following the movement of eCommerce since its beginning, and by also looking at consumer wants and needs, have come up with some predictions for the future of this industry.

One of the biggest changes that is set to come about in the near future is the rise of digital currency. Already, people all over the globe have started to use cryptocurrencies as a form of online payment method. As an immediate result of this, a few established ecommerce stores have started to accept certain cryptocurrencies, most commonly Bitcoin.

Over time, it is looking likely that the use of digital currencies will become more commonplace, therefore, people may favor stores that will let them pay using this method.

There are many perks with using this way of payment. For example, the transaction fees are much lower than credit card or PayPal fees.

Another benefit that people will be interested in is the fraud prevention that comes with it. All transactions that take place using digital currencies are recorded on a blockchain, a sort of digital ledger, making them safe and irreversible.

Speed is also a positive that comes with using digital currencies. When using a credit card to make a transaction, it will sometimes take hours or even days for the transaction to process. Some digital currencies are a lot quicker and could end up saving the user and store owner a lot of time.

If you are an ecommerce store owner, it may be worth taking the time to look into the various benefits of accepting cryptocurrencies as a form of payment.

You can find out more about this as well as various other trends that are set to change the course of ecommerce in the infographic below.

future-of-ecommerce-0607

The Long Game And Short-Term Concerns: The Ways To Help Minimize Business Weakness

It is an ongoing process, understanding your weaknesses. It can be quite eye-opening to discover what you once thought was a strength, but is actually a weakness in the grand scheme of things. Because running a business requires you, in essence, to clear new paths, to push new boundaries, and to continually explore the horizons, it’s these processes that leave you open for attack. This is why so many young companies refuse to take the risk, either because of financial implications, or they believe that playing it safe will translate to a better version of the long game. But, it is vital, during the infancy of your business, to have a spring clean of sorts, to find out what the best ways are to go about this, and how can you fix yourself up and move on?

The SWOT Analysis

It’s a very simple way to start out. A SWOT analysis (short for strengths, weaknesses, opportunities, and threats) is a structure that can easily help you to break down the problems. Put simply, you are able to find out what you do really well first, and what you don’t do well second. The overriding idea of taking this structure is to gain an overall appreciation of your business, not just internally, but how you fit under the larger business industry magnifying glass. This is quite a task, but as soon as you start to break down issues such as business mergers, supplier problems, as well as the pesky technology developments, then you can begin to come up with an action plan to ensure your business does better. It certainly sounds like a big task, because it is. But by putting yourself and your business through the wringer, and going through every detail with a fine tooth comb, there are going to be some harsh realities to face up to.

Analyze The Data

After a SWOT analysis has been completed, it’s time to look at the results you gathered. It all depends on how you go about completing this analysis; you may want to open it up to your employees, so they can give you their true opinions from the ground floor. Beware with this, depending on the ship you run, people may not feel inclined to come forward. If you are encouraging honesty, you had best be prepared for a wakeup call. It’s one of those issues that can be incredibly thorny because it can result in a lot of repressed emotions bubbling up to the surface. In going about this approach, what one person views as a strength, the other might view as a weakness, and this is absolutely fine, because it really lays bare what your employees think about the business and how it operates. Pleasing your employees can be a difficult task, but sometimes, these issues can boil down to something that is easily fixable. Technology issues or poor organization are two things that can be fixed with an action plan, as well as a proper information technology security policy. Luckily, there are various resources available now that covers both issues, if you were to visit www.bswllc.com you can see one example of an organization that implements various plans of attack to save a business, from the productivity aspect, to the technological issues. Analyzing the data is one of the difficult approaches to undertake, because to do it properly requires time, effort, and money. And if you are concerned that it is going to be a major investment, it is far better for you to implement it one bit at a time. Doing it this way will help keep up your employees’ morale, because nobody likes major change, but it’s important to keep your eye on the bigger picture. Sometimes, analyzing your weaknesses can bring up results that are a little too close to home…

Look In The Mirror…

Sometimes, fault can lie with us and us alone. And this is a very devastating thing to admit to ourselves. There are many entrepreneurs that feel that, in order for the business to fly, that they have to exercise total control over every single aspect. But this does one of two things, firstly it doesn’t help you in times of emergency, because you are the fundamental card in the proverbial house of cards, and so the business will fall apart, but secondly, it communicates to your employees and your deputies, that you don’t trust them. So how can you get past this? If you look on www.tonyrobbins.com there is the story of Usha Patel who took the opportunity to identify her own individual strengths and use these to benefit the business. Essentially, it’s taking the SWOT analysis structure and turning it on yourself. But if this feels like an incredibly psychoanalytical approach, you are heading in the right direction. In any business, whether you are running a store, a factory, or a trendy startup, the problem can sometimes live with you and your own attitudes, not just to motivation, but to the business as a whole. We are all guilty of feeling overprotective over our babies, and this is something we all need to learn how to relinquish. It can take some time, but if you are the weak cog in the business, it’s far better for you to fess up and make positive steps in the right direction. It’s not pretty, but it’s essential.

We can view our business in terms of a month to month progress, or we can look at it as the long game. The long game is a far more productive mindset to embed, not just in your employees, but in yourself. And so, when it comes to addressing potential weaknesses, as well as the very tangible ones, it creates an attitude within the company to do well. Emotional investment is something that can yield positive and negative results, and whether you are doing a SWOT analysis, or you are ready to hear from your employees what they really think of the business and how it is run, consider it to be a stepping stone to a much better environment and a far more positive business.

 

 

 

 

 

eCommerce Metrics You’re not Looking at but Should be

Nowadays, there are various ecommerce stores available to online consumers. What’s more, there are countless new ecommerce businesses being opened each day. With such a strong competition on the market, it’s difficult for businesses to truly stand out and ensure that their target audience will pick their store to do business with. That’s why many ecommerce stores are tracking their business performance, in order to determine if their store is managing to grow and develop further.

After all, the primary goal of every ecommerce business is an increase in sales and for that you need customers. However, when tracking business metrics, a lot of ecommerce stores tend to track metrics that don’t portray business performance the right way. That way, when profits start to decline, business owners are unable to understand the reason behind such a decline. Therefore, here are a few ecommerce metrics you’re not looking at but should be.

Conversion rate

Many ecommerce businesses neglect conversion rate as a primary metric that should be tracked. The goal of this metric is to show you just how many people are actually converting into customers. With that in mind, you should have a clear picture about whether or not your marketing campaigns and other efforts are actually efficient in driving business goals. As you already know, the purpose of marketing is to engage your audience in different ways and eventually encourage them to make a purchase at your store.

If your marketing efforts aren’t able to do that, then you’re simply wasting time and resources on an ineffective marketing campaign. That’s why conversion rate is such a valuable metric to look at. If your conversion rates aren’t as good as you need them to be, then it’s time to re-think your approach and improve your marketing efforts.

Cart abandonment

Cart abandonment rate is a metric that many ecommerce businesses forget to track. Still, this is one of the most important metrics you should be looking at. As a matter of fact, cart abandonment rate has reached 75.6% for ecommerce stores globally. That’s 75% of lost sales. The main reason you must track this metric is that it shows you if there’s an outstanding issue your customers have with your check out process, which makes them abandon the cart altogether.

In most cases, these issues can be high shipment costs, additional fees customers weren’t aware of, lack of security measures on the check out and so on. All of these issues force your customers to abandon their purchases, which can have a significant negative impact on your sales and revenue. Tracking shopping cart abandonment metric allows you to identify the main issues your customers are having and fix those problems. That way, you can remind customers of abandoned shopping carts, as well as inform them that the issues have been resolved.

Website traffic

Another important metric that’s oftentimes neglected is the website traffic. Website traffic shows you how many visitors you have on your ecommerce store. It also shows how good your efforts are at driving leads to your website from various media channels. The more website traffic you have the more chances of you making a sale. However, the number of website visitors itself is not as important as the origin of the website traffic.

For instance, if you’re using services, such as a Shopify agency, to endorse your ecommerce store, you’d want to know how your website visitors are finding your store. Moreover, you want to know which sources the visitors are originating from. This will show you which marketing channels are best suited for your business. Understanding your website traffic will allow you to focus your efforts on strategies and channels that will yield more qualified leads for your ecommerce store.

Customer acquisition and lifetime value

For ecommerce stores, the one of the most important factors in business success is sales. However, there are expenses you must be aware of to ensure that you’re actually making a profit. For example, if a single customer made a purchase totaling of $200 at your store, it means you made a sale and revenue. But, if it cost a $300 on average to acquire a customer, then you haven’t really made any profits yet.

That’s why it’s important to track customer acquisition cost (CAC) and customer lifetime value (CLV) metrics. Customer acquisition cost shows how much it costs your company to acquire a single new customer, while customer lifetime value shows you how much revenue your ecommerce store generates from that customer during their entire lifetime as a customer. If your CAC is higher than CLV metric, you won’t be making many profits. That means you must work on customer retention strategies to ensure that customers are actually bringing in more value than it costs you to convince them to make a purchase.

There are plenty of metrics that businesses can track in order to assess the overall performance of their company. However, it’s difficult to decide which metric will actually show viable results. That being said, metrics that are most commonly overlooked by ecommerce stores often turn out to be the important ones. That’s why it’s important to understand which metric will actually bring value to your ecommerce store and track it regularly, in order to ensure business success.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on Technivorz.com

Think Outside the Box to Secure Funding For Your Small Business

Once you have a great idea to start a new small business or expand one that already exists, the next all-important step in the process is to secure funding for it. After all, without financial resources, the business you envision stays trapped in your imagination. Try these approaches to getting the funding you need.

1.  Approach Family Members

A 2016 survey from Bank of America polled 1,000 entrepreneurs in the United States and found over one-third received funding from friends or family members via loans or gifts. You might hesitate to ask your parents for help, especially if they assisted with financing your education not long ago, but it could be a smart move if they’re in a position to help you.

Think about asking others who may be able to help too, such as cousins or grandparents. If those people are business owners or fully on board with your efforts, that’s even better.

2. Pawn Your High-End Luxury Items for Quick Cash

An emerging trend shows an increase in wealthy people going to high-end pawn shops and parting with their luxury items in exchange for fast cash flow to make their business ideas become realities.

Maybe you got a Rolex watch as a gift from a late wealthy relative, and it’s collecting dust in a drawer because you only wear it once a year. If the person who gave it to you always urged you to follow your dreams, you could take that as encouragement to pawn the watch for cash.

Or, maybe you’ve inherited a rare fine art piece that’s undoubtedly beautiful and high-quality but doesn’t match the décor in your home.

These examples show that even if you don’t have a house full of expensive possessions, a few well-chosen ones could help you bring in money quickly. That could be important if, for example, you’re trying to close on a deal for property related to your business and don’t have time to go through the processes required for slower funding methods.

3. Collect the Necessary Documents for a Bank Loan

If you’re an entrepreneur who prefers to fly by the seat of your pants when seeking funding, that approach, unfortunately, won’t work when applying for a loan from a bank. Financial institutions require specific things from you. The representatives there will ask for a polished business plan, a succinct description of how you’ll use the money, your businesses’ financial information and more.

Once you gather those things, organize them neatly in a folder. Then, when it’s time to speak to the loan specialist and make a good impression, you won’t feel or appear flustered.

Even if you don’t think now is the right time to apply for a loan, get all those documents together anyway. Then, when or if you’re ready, you won’t have to scramble around looking for them as your stress level rises.

4. Use Data to Prove Your Point

When approaching people who may invest in your venture, it’s crucial to back up your claims with data. For example, instead of merely explaining why your business idea will succeed in the marketplace, provide hard statistics that show an existing gap you can fill or some other problem your company addresses.

EducationSuperHighway is a nonprofit organization dedicated to improving internet speeds in K-12 schools so that students can take advantage of digital advancements. It’s working with nearly two dozen state governors and has achieved a reach of 22 million students.

Before it got to this point, though, the group wisely used data to prove that internet connectivity problems existed and even to hold themselves accountable to early investors. In short, if the organization couldn’t show it was doing worthy work through data, they emphasized that investors shouldn’t feel obligated to give them another cent.

Research ways to compile data that convinces potential investors why your idea is different than what already exists and that there’s a genuine need for it. Taking that step strengthens your case rather than making it seem like you have little more than a firmly held opinion.

5. Look for Microgrant Opportunities

Perhaps you’re in a situation where you only need a small amount of funding for your small business that you’ll use for better office furniture or to invest in a printer that doesn’t break down more often than it works.

Those scenarios are excellent for microgrants. As you might realize from the name, they involve community members or professional investors collectively giving small amounts of money to successful candidates.

The Awesome Foundation funded over 3,400 projects and operates in more than 16 countries. Grant recipients get chosen monthly and receive $1,000 for their projects.

A more localized effort in Charlottesville, VA is called Charlottesville SOUP. It provides microgrants for arts-based projects. Past recipients include a graphic novelist and a fashion designer.

Grant candidates stand in front of audience members who have each paid $10 to hear about the projects while eating a soup dinner. The spectators’ entry fees also act as votes. At the end of the night, the funding seeker with the most ballot box dominance immediately receives a crowd-funded amount for their project.

These dinners occur monthly, and the first one was held in January 2013. So far, the initiative has awarded more than $20,000 to people in the community who needed funding for their efforts.

Creativity Could Take You Further Than Expected

You’ve undoubtedly had to use creativity to develop your business idea. So, why shouldn’t you try to ignite that creative spark when looking for funding? When possible, it’s ideal to take a diverse approach by looking for traditional sources of money for your business such as bank loans but also thinking outside the box and exploring the lesser-known opportunities.

Bio: Nathan Sykes is the editor of Finding an Outlet, a source for the latest in IT and business news and trends.

 

 

Into the Future: Leveraging Customer Data to Grow Your Business

When it comes to getting information, there is no lack of data available. In fact, the amount of data available on every individual in the country, not to mention the world, is growing by leaps and bounds every day.

Gathering data is one thing, but actually processing that data into a useful, coherent picture is a whole other issue. With AI, however, even that is becoming more and more possible. The final step is understanding how to take interpreted data to grow your business. Here are 5 ways in which you can leverage customer data to secure growth and success.

1. Identify holes in the market

Some of the most profitable businesses in the world leveraged a gap in the market. They found product or service that was not currently available and made it so. There are two ways to go about this, however.

The first is to listen to clients and consumers to identify their needs. The second is to come up with a product idea and try to sell the public on its merits. Needless to say, creating a product people are already looking for is a far easier sell than trying to convince them they have a genuine need for your product.

This is where big data can help. It can analyze hundreds of sources, from social media to customer surveys and questionnaires to customer feedback on competitor’s websites to determine what the common themes are. What are they commenting about, complaining about or requesting again and again?

Armed with this information, you can tailor your product line or service to meet the needs of a consumer base not yet currently getting its needs met.

2. Market testing

Perhaps one of the most frustrating aspects of marketing has been the lack of truly comprehensive feedback about what marketing materials or campaigns were working and which weren’t.

While you may have noticed an increase in sales after a particular marketing campaign or drive, getting truly detailed information about where specifically your campaign was having the most impact was next to impossible.

Today, however, with advanced analytics, you can get detailed insights into exactly which campaigns are working and which are not and in what sectors.

Analytics can tell you what efforts are resulting in likes or clicks and which are actually being converted into sales. In addition, analytics can give you detailed information about demographic responses to determine if you have actually appropriately identified your target demographic or not.

It may turn out that the teens you initially targeted your campaign towards are not the actual consumers buying your product, but rather their moms. This information can help you find better tools to get your marketing to the right groups.

Analytics allow you to tweak, tailor and fine-tune your marketing efforts on-the-fly to supercharge their effectiveness mid-campaign.

3. Targeted product offerings

Data doesn’t just tell you what products people are buying, it tells you who is buying them. Buying preferences not only tell you a lot about your consumers, but they can also help you make specific product offerings that they may be interested in.

This can also be a good way to build good relationships with partner businesses that offer products that are complimentary to yours. If someone buys a certain pair of shoes or a bag, you can offer a cleaning or storage solution for them. If someone buys an electronic device, you can recommend a case or a charger for it.

Data can also tell you how to target market products for certain consumers. For instance, if 5 out of the last 7 products they purchased were all purchased in red, then when you send them product offerings, you can make sure the product offered is always pictured in red.

AI, analytics and automation are designed to work seamlessly together. By utilizing each tool, even the smallest of businesses can tailor their marketing to an individual and specific client or consumer.

4. Keep up with minute-by-minute changes in the market

You’ve probably noticed that almost all gas stations now have digital price boards. This is because gas station owners had to manually go out and change gas station prices every day based on current market prices.

In a market where prices are constantly in flux, however, digital boards allow an automated system to change prices numerous times each day to keep pace with fluctuating market prices. Analytics offer the ability for other businesses to adapt this same model.

Every day, events around the world can have a direct impact on your business and predictive analytics helps you stay on top of moment-by-moment events that can be so significant for the future of your business.

Say a revolt in China leads to the shutdown of a factory that make a component you depend on to create your own product. AI can alert you to this immediately so you can in turn immediately find another supplier so there are no delays in production.

In some cases, having this information first can help you lock down a contract before a competitor jumps in and starts a bidding war. Having necessary components while your competitor does not may lead to them no longer being able to offer product that you now can.

While targeted product offerings and analytics are nothing new, AI is growing by leaps and bounds to allow even the smallest of businesses the ability to take advantage of some of the tools giant corporations have been using for close to a decade.

Smaller businesses also have an advantage in that they often have smaller consumer bases, which allows them to use AI and automation to personalize their marketing and product offerings in ways big businesses can’t touch. This means that today’s small business has an opportunity like never before to compete with corporate giants.

 

Jasmine Williams covers the good and the bad of today’s business and marketing. When she’s not being all serious and busy, she’s usually hunched over a book or dancing in the kitchen, trying hard to maintain rhythm, and delivering some fine cooking (her family says so). Reach out to her @jazzymin88

 

6 Common Reasons Your Marketing Plan Isn’t Generating Leads

Marketing has never been easier according to the experts. Today, an entrepreneur with zero experience and an internet connection can learn the tricks of the trade. All of the info is available online at the click of a button. As a result, businesses and blog and the platform of your choice can compete. Forget about the size as it doesn’t matter. Whether big, small or medium, there is nothing you can’t achieve concerning marketing.

So, if this is the case, why are you struggling to generate leads? It isn’t as if you don’t use modern techniques such as search engine optimization. And, you also invest in paid marketing such as pay-per-click. Still, the amount of leads coming back to you is poor, and you can’t figure out the problem. It’s a head-scratcher.

Without a steady flow of leads, it’s challenging to make conversions and increase sales. Sadly, failure is always an option in business so it’s essential to fix the issue as soon as possible. Without knowing the details, it can be very tricky. The good news is that there are six common reasons for lack of leads underneath. Hopefully, these will be able to help you reverse your fortunes.

Your Aim Is Off

Regardless of the plan, it isn’t going to work if it is aiming at the wrong people. There is no point throwing darts in the dark because it’s a waste of time and energy. Oh, and don’t forget the money either. The key is to optimize every feature to give it the best chance of succeeding. The first step then is to find a base of people who are going to be interested. That way, there is more of a chance that it will grab their attention and make them curious.

You may have an idea of the base, but there’s also a chance that you don’t fully understand the demographic. Are women or men more likely to buy the product or land on the site? What age range? Why do your services seem to resonate with this group? Delving into the specifics should help you find your perfect customer/visitor. Once that person is in your sights, aiming at him or her, and millions more like them is straightforward.

A buying persona should keep you on the right track. For those that don’t have one, visit Lead Forensics now and check out the post for more info.

And So Are Your Methods

The people aren’t the only thing to consider; there’s the method too. Every individual has a preferred contact setting depending on their tastes. For example, the older generations are advocates of speaking on the phone. Some hate cold-calling because it’s annoying, yet they like the directness of talking to a human advisor. Your job is to figure out which people like which platform and then use the info to target them.

Although it sounds like mind-numbingly long work, it’s not too tricky. Use age as a factor to break the base down into groups. The baby boomers have already gotten a mention, so now focus on the other subsections. Young customers are easy because they love to interact via social media. To optimize their experience, try and figure out which account is their favorite: Twitter, Facebook, Instagram or Snapchat. The trickiest people are the inbetweeners. Middle-aged men and women are retro and modern at the same time, which makes them awkward. An excellent tip is to use their personal info. For instance, entrepreneurs and business-oriented people will respond to email blasts. A housewife or husband may prefer an app because it suits their lifestyle.

Whichever one you choose, be sure to engage and interact when possible. Adding value often sticks in a person’s mind and encourages them to follow up.

The Tone Is Wrong

It’s essential to speak to people politely and respectfully. Still, there is no need to be boring. Boredom turns people off and makes them want to run a mile. So, finding a balance is a must to ensure there is value in the interaction. There is nothing worse than picking up the phone to listen to a sales rep babble on without pausing. When the other party can’t speak or ask questions, there is bound to be frustration which will result in them bouncing. This is one sales error to watch out for, but you can visit ej4 today for lots more.

Tailor the experience to the platform. Calls should have a consistent tone and shouldn’t be out of the blue. Cold calling is a sure-fire way to get them to hang up without a word. Emails are less formal and can use a chatty, colloquial voice. Also, there’s lots of room for multimedia such as photos, videos and gifs, so don’t be scared to get creative.

Social media is where the most informal interactions take place. When people log-in to their accounts, they don’t want to see forced, pointed, corporate tweets and posts. The most successful marketing plans center on organic conversations full of witty banter.

You’re Jumping The Gun

From the beginning, the end goal is in your sights. If the strategy can get them to convert or make a purchase, then everything will be hunky-dory. It’s important to keep the result in mind but it shouldn’t be at the forefront of the plan. Otherwise, you run the risk of jumping the gun and peaking too soon. Users hate this because it feels as if they are being forced into doing something rather than making the decision naturally.

Focus on providing the right info at the right time. To do this, analyze the process and where everyone stands on the spectrum. Are they at the beginning, in the middle, or at the end? The answer is essential because what you offer should be totally different for all three. At the start, an interested party wants as much info as possible so that they can compare and contrast. The middlemen and women love to hear about solutions to their problems. And, the guys and girls at the end want a sweetener to seal the deal.

By all means, get in front of them early to catch their eye but don’t be pushy. Everyone knows being clingy is a huge turn-off.

Patience Isn’t Your Strong Point

There is lots of activities available and not enough time to get through every single one. As a result, it’s tempting to discard the ones which don’t seem to work. After all, what’s the point in wasting time and money? Although changes can be positive, they can also be a hindrance. In this scenario, a lack of patience may cause you to throw away a feature which will work in the future. There is no way to tell if it is a failure until enough time has passed.

With that in mind, don’t get anxious when something appears not to work. Instead, let it grow and prosper until you are sure. Otherwise, there may be a lot of money left on the table. Take content marketing as an example. It takes a while to build up a reputable portfolio. Some of the market leaders have been doing it for decades and are still learning.

So, the aim isn’t to throw out as much content as possible and hope for the best. Instead, you need to focus on quality over quantity and build a core brand to get results. However, don’t assume they’ll appear out of thin air overnight because it takes hard work and endurance.

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You’re Not Number-Driven

Some people don’t believe in stats and they have a good reason. If you are unable to speak the language, then a lot of info can get lost in translation. Lots of businesses have developed strategies they thought would work yet they tanked. Why? It’s because they read the numbers wrong and didn’t understand the nuances. Still, marketing is a numbers game.

The reason is analytic software. Today, it’s easy to see who is doing what and why without basic math skills. The program does it all for you and prints the info in easy-to-understand chunks. More importantly, it shows you where there are flaws and what needs fixing. It’s incredible the number of strategies that have glaring flaws yet continue regardless. To put it into simple terms, it’s because the people in charge don’t use the analytic software.

Reverse engineer the data to locate the solutions. For example, go back and see where the leads came from in the first place. Then, compare the different sources to the success rate. Are there some which provide better conversions than others? Use this to figure out what gets you the best quality results, which in turn should reveal the best quality leads. Although it’s easy for analytic software to take a backseat, you need to keep on top of it on a regular basis.

Do any of the above seem like mistakes you are making currently? Could they be the reason lead generation is suffering?