6 Common Reasons Your Marketing Plan Isn’t Generating Leads

Marketing has never been easier according to the experts. Today, an entrepreneur with zero experience and an internet connection can learn the tricks of the trade. All of the info is available online at the click of a button. As a result, businesses and blog and the platform of your choice can compete. Forget about the size as it doesn’t matter. Whether big, small or medium, there is nothing you can’t achieve concerning marketing.

So, if this is the case, why are you struggling to generate leads? It isn’t as if you don’t use modern techniques such as search engine optimization. And, you also invest in paid marketing such as pay-per-click. Still, the amount of leads coming back to you is poor, and you can’t figure out the problem. It’s a head-scratcher.

Without a steady flow of leads, it’s challenging to make conversions and increase sales. Sadly, failure is always an option in business so it’s essential to fix the issue as soon as possible. Without knowing the details, it can be very tricky. The good news is that there are six common reasons for lack of leads underneath. Hopefully, these will be able to help you reverse your fortunes.

Your Aim Is Off

Regardless of the plan, it isn’t going to work if it is aiming at the wrong people. There is no point throwing darts in the dark because it’s a waste of time and energy. Oh, and don’t forget the money either. The key is to optimize every feature to give it the best chance of succeeding. The first step then is to find a base of people who are going to be interested. That way, there is more of a chance that it will grab their attention and make them curious.

You may have an idea of the base, but there’s also a chance that you don’t fully understand the demographic. Are women or men more likely to buy the product or land on the site? What age range? Why do your services seem to resonate with this group? Delving into the specifics should help you find your perfect customer/visitor. Once that person is in your sights, aiming at him or her, and millions more like them is straightforward.

A buying persona should keep you on the right track. For those that don’t have one, visit Lead Forensics now and check out the post for more info.

And So Are Your Methods

The people aren’t the only thing to consider; there’s the method too. Every individual has a preferred contact setting depending on their tastes. For example, the older generations are advocates of speaking on the phone. Some hate cold-calling because it’s annoying, yet they like the directness of talking to a human advisor. Your job is to figure out which people like which platform and then use the info to target them.

Although it sounds like mind-numbingly long work, it’s not too tricky. Use age as a factor to break the base down into groups. The baby boomers have already gotten a mention, so now focus on the other subsections. Young customers are easy because they love to interact via social media. To optimize their experience, try and figure out which account is their favorite: Twitter, Facebook, Instagram or Snapchat. The trickiest people are the inbetweeners. Middle-aged men and women are retro and modern at the same time, which makes them awkward. An excellent tip is to use their personal info. For instance, entrepreneurs and business-oriented people will respond to email blasts. A housewife or husband may prefer an app because it suits their lifestyle.

Whichever one you choose, be sure to engage and interact when possible. Adding value often sticks in a person’s mind and encourages them to follow up.

The Tone Is Wrong

It’s essential to speak to people politely and respectfully. Still, there is no need to be boring. Boredom turns people off and makes them want to run a mile. So, finding a balance is a must to ensure there is value in the interaction. There is nothing worse than picking up the phone to listen to a sales rep babble on without pausing. When the other party can’t speak or ask questions, there is bound to be frustration which will result in them bouncing. This is one sales error to watch out for, but you can visit ej4 today for lots more.

Tailor the experience to the platform. Calls should have a consistent tone and shouldn’t be out of the blue. Cold calling is a sure-fire way to get them to hang up without a word. Emails are less formal and can use a chatty, colloquial voice. Also, there’s lots of room for multimedia such as photos, videos and gifs, so don’t be scared to get creative.

Social media is where the most informal interactions take place. When people log-in to their accounts, they don’t want to see forced, pointed, corporate tweets and posts. The most successful marketing plans center on organic conversations full of witty banter.

You’re Jumping The Gun

From the beginning, the end goal is in your sights. If the strategy can get them to convert or make a purchase, then everything will be hunky-dory. It’s important to keep the result in mind but it shouldn’t be at the forefront of the plan. Otherwise, you run the risk of jumping the gun and peaking too soon. Users hate this because it feels as if they are being forced into doing something rather than making the decision naturally.

Focus on providing the right info at the right time. To do this, analyze the process and where everyone stands on the spectrum. Are they at the beginning, in the middle, or at the end? The answer is essential because what you offer should be totally different for all three. At the start, an interested party wants as much info as possible so that they can compare and contrast. The middlemen and women love to hear about solutions to their problems. And, the guys and girls at the end want a sweetener to seal the deal.

By all means, get in front of them early to catch their eye but don’t be pushy. Everyone knows being clingy is a huge turn-off.

Patience Isn’t Your Strong Point

There is lots of activities available and not enough time to get through every single one. As a result, it’s tempting to discard the ones which don’t seem to work. After all, what’s the point in wasting time and money? Although changes can be positive, they can also be a hindrance. In this scenario, a lack of patience may cause you to throw away a feature which will work in the future. There is no way to tell if it is a failure until enough time has passed.

With that in mind, don’t get anxious when something appears not to work. Instead, let it grow and prosper until you are sure. Otherwise, there may be a lot of money left on the table. Take content marketing as an example. It takes a while to build up a reputable portfolio. Some of the market leaders have been doing it for decades and are still learning.

So, the aim isn’t to throw out as much content as possible and hope for the best. Instead, you need to focus on quality over quantity and build a core brand to get results. However, don’t assume they’ll appear out of thin air overnight because it takes hard work and endurance.

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You’re Not Number-Driven

Some people don’t believe in stats and they have a good reason. If you are unable to speak the language, then a lot of info can get lost in translation. Lots of businesses have developed strategies they thought would work yet they tanked. Why? It’s because they read the numbers wrong and didn’t understand the nuances. Still, marketing is a numbers game.

The reason is analytic software. Today, it’s easy to see who is doing what and why without basic math skills. The program does it all for you and prints the info in easy-to-understand chunks. More importantly, it shows you where there are flaws and what needs fixing. It’s incredible the number of strategies that have glaring flaws yet continue regardless. To put it into simple terms, it’s because the people in charge don’t use the analytic software.

Reverse engineer the data to locate the solutions. For example, go back and see where the leads came from in the first place. Then, compare the different sources to the success rate. Are there some which provide better conversions than others? Use this to figure out what gets you the best quality results, which in turn should reveal the best quality leads. Although it’s easy for analytic software to take a backseat, you need to keep on top of it on a regular basis.

Do any of the above seem like mistakes you are making currently? Could they be the reason lead generation is suffering?

The Exciting Future Of Robot Development

There’s a lot the future is going to bring us. Considering everything going on in the world right now, we know things are going to be extremely different in 5 or 10 years time. And there’s no future possibility more exciting (or daunting, depending on who you ask) than the idea of robots operating in our society.

Sure, we already have forms of AI in our phones and in our houses to play music and record the shopping list for us, but what about actual walking and talking robots with semi-human faces? Are they on their way? With that question in mind, here’s some technological developments in the works regarding our mechanical counterparts right now.

There’s a lot of imagination surrounding the future of robots, and the future isn’t so distant…

Humanoid Robots are On Their Way

But don’t worry, we’ll still be able to tell them from any other humans out there! The idea about having robots take jobs away from people, considering the rates of unemployment out there currently, but having an AI to take part in potentially dangerous tests and experiments to save any human from having to participate can be seen as a huge success.

The idea of bringing cybernetics into the work sector is something that’s debated a lot, but also focused on as something we can move into to make the working world both safer and easier. Check out articles on Human Paragon if you want to know more about this in particular; there’s a lot artificial intelligence can perform or pick up on that many humans cannot, and it’s this idea of efficiency in human form that excites a lot of companies out there.

AI Looking After Your House

We already have Amazon’s Alexa and Google Home to sit on our coffee tables and tell us the weather, but is there bigger ways an AI can take part in your household? Apparently, yes. Already there’s an app to allow these technologies to control the lights and the heating in your house, as long as there’s an electronic connection between the two.

And we see it all the time on the TV and in movies; the sci-fi genre is often based on the idea that an AI is in control or on the rise over humans. But it won’t quite work out that way in reality: they simply make running a household a lot more convenient and easy, and they can order things online for us. You can turn off the categories of data they take on you, and they can always be switched off or unplugged if you’re worried about what they’re gathering.

What are your thoughts on the coming implementation of robots? If you’re someone who likes the idea of a technological world, this is something to look forward to. Don’t worry, the security surrounding these ideas aren’t as bleak as the media can make them seem, but you can always choose what AI comes in and out of your house.

Five of the Best Marketing Automation Tools for Small Businesses

The day in the life of a small business owner is likely full of endless emails, conference calls, meetings, strategy sessions, and the occasional lunch break if they are lucky. Before they know it, the day gets away. This is why business owners depend on marketing automation. A robust marketing software prevents marketers from having to spend their time taking care of repetitive tasks such as creating email campaigns, audience segmentation, gathering web analytics reports, CRM management, and social media management.

While the initial set-up of these features is essential and involves careful strategy, once they are ready to go, automation can make all the difference. According to a study conducted by Venture Beat, 80 percent of marketing automation users saw their numbers of leads increase, and 77 percent saw a lift in the number of conversions. So, what are the best tools to get started? Read on for the best-rated marketing automation tools according to the leading business technology review site, TrustRadius.

HubSpot

HubSpot, one of the largest and most popular inbound marketing automation tools, is said to be used by over 18,000 customers in more than 90 countries. Marketers can set up email marketing campaigns, create landing pages, handle SEO and social media management as well as a host of other tasks. Reviewers of HubSpot on TrustRadius praise the product’s easy-to-use interface, practical training sessions, and ease of uploading content and creating landing pages. However, the integrations are still lacking, and users did find it difficult to get the level of reporting and analytics they truly needed for social media campaigns.

Marketo

Mid-sized companies enjoy the multiple uses of Marketo. In addition to the typical marketing automation tools, Marketo also allows marketers to personalize websites and optimize mobile engagement. Where Hubspot is still working on expanding their integrations, TrustRadius reviewers are impressed with the number of software tools Marketo can connect to for automation functions. Creating and scheduling email automation is also quick and convenient to handle according to TrustRadius reviewers. On the negative side, many cited that the complicated user interface and overall slowness in data reporting can bring a bit of frustration to marketers who are always on the go.

Hatchbuck

If you are looking for some help in managing workflows, automated sales alerts, and numerous helpful integrations with a smaller but just as strong system, Hatchbuck may be the best option. Small businesses are known to favor this system in comparison to mid-sized and larger enterprises. Reviews by TrustRadius users conveyed enjoyment with the drag and drop email creator, fast customer service, and quick email automation services. TrustRadius reviewers are not too fond of the challenge in creating custom reports and feel the campaign creation process could be a bit less clunky and more straightforward.

LeadSquared

For those who do not have the resources or time to invest in a system like Hubspot or Marketo heavily but still want solid automation results, LeadSquared may be the answer. In addition to the general inbound marketing features, LeadSquared can also help with event and webinar marketing as well as social profile integration. TrustRadius reviewers liked the system’s value when compared to other products, the number of APIs available, and very knowledgeable support staff. On the other hand, users need to watch out for a less than satisfactory user interface, and the difficulty in setting up drip marketing actions.

The Wrap Up

Regardless of a marketer’s comfort with automation, the budget they are working with, and the level of help their team needs to implement marketing strategy; there is a viable option out there for everyone. Marketers just need to be sure they know the most important features they need to take care of repetitive marketing tasks and increase the overall marketing ROI.

Chanell Alexander currently resides in Atlanta, GA. When she’s not traveling and trying new restaurants in the Metro Atlanta area, she writes about the latest technology and tools for TrustRadius,

 

 

 

Don’t Dilly Dally About Data

Do I need a cloud server or should I use a hard drive? Is it worth hiring a data management expert? What type of security do I need? What penalties are there for not remaining compliant? These are just some of the questions that are probably swirling around your head when thinking about data issues in your company. You probably think that you have time to ponder these and make the right decisions, but you don’t.

You may not know that nearly one-third of all companies on the market will be exposed to a cybersecurity issue at some point this year. That means if you haven’t already made the right decisions your data could already be vulnerable. You don’t want that, so let’s look at the ways that you can prevent it. You need to make snap decisions here as soon as your business is on the market or even before.

DO Use A Cloud A Server

You have probably been toying with the idea of either hiring or buying a cloud server for your company data. It’s time to stop thinking about it and start doing it. While some people like to point out the security holes in cloud servers, they are nothing compared to hard drives. Someone can hack into your hard drive from their home in minutes if it’s connected to a network. Or, they could just walk into your property and walk out with all your customer data. With a cloud server, it’s far more complicated because then the data is kept off-site.

When you are thinking about cloud servers, do make sure that you research different companies rather than opting for the first one you find online. Quality of service can vary dramatically here.

DON’T Think Your Industry Is Special

It isn’t, and this is a big mistake that business owners are making right now. It is true to say that some companies need to worry more about data than others. For instance, if you work in the medical sector, you need to make sure that you are remaining HIPAA compliant and you can learn more about that on sites like www.nahs.co. But, all companies are held be similar data guidelines and regulations. In Europe, for instance, The GDPR recently came into full force. This impacts every business with ties to Europe, and that brings us to our next point.

DO Hire An Industry Expert

If companies should learn one thing from the new GDPR it’s that data laws can change fast. You can learn more about the GDPR on www.cio.com. While companies were given two years warning here, it still wasn’t long enough for some businesses to get in shape before the strict penalties were imposed. That’s why you should hire a data compliance expert. They can help make sure that you do remain completely compliant and that your business is up to date with changes to the law.

We hope you find this information useful and start making quick decisions on how to protect your business from data issues right now.

 

 

What is mobile marketing automation?

There have been a lot of new terms that business people, customer service representatives, and marketers have come to know over the last few decades. Take mobile, for example: Where once we used to be desktop or laptop based work spaces and free time, in the past few years mobile has re-made how we do nearly everything. And mobile has grown at a pace that few expected when it was first introduced. In fact, mobile-only users are now expected to top over 50 million in just a few years. That means those people may not even have a laptop, at all.

So marketers have to figure out how mobile users are different than other users, and marketers also have to figure out how to use automation when possible in order to make their more complex job easier. How do they do that? This graphic explains it.

What Is Mobile Marketing Automation?

Six tips to improve your video marketing strategy

Marketing is an integral part of any business. In the past, businesses have used email and content marketing to get their message out there. Presently, online videos are trending, and businesses are using them to increase their outreach.

The reason why video is a very effective marketing medium is that it is very engaging and captivating. Using videos on a landing page can increase conversion by more than 80%. A video is a very powerful tool that businesses are presently using to reach their audiences.

If you have been using videos for some time and have not really gotten any result, chances are there is something wrong with your video marketing strategy. In this article, we are going to be looking at six tips that can improve your video marketing strategy. Ensure that you take a review of IPage before making a video for your business.

  1. Start with a story

Telling stories in your video is going to make it more appealing to your audience. When you tell them a story that has a link to something they are going through, they are likely going to connect with you. Most viral video usually has a fun and engaging story.

A simple video without any story is likely going to give you an average or no result. On the other hand, if you add a compelling story to your video, the results are going to be mind-blowing.

  1. Keep it short

Videos do not need to be very long in order for them to be captivating. Presently, a lot of research is going video marketing. The results of these researchers have shown that customers prefer watching a short video. The obvious reason for this is because they have a very short attention span.

When making a video for your product or services, you need to have it in mind that your customers or prospects are busy and may have a lot of issues to attend to. The ideal length of a video ranges from 30 seconds to 1 minutes.

  1. Make your video interactive

The behaviour of your customers is changing by the day. If you don’t keep pace with it, you are going to be left behind. You will agree that making a video is expensive, even more, it takes a lot of time and effort. Video contents that are very interactive usually go viral. If you want to get more out of your videos, you have to make it more interactive. If your videos are interactive, your customer will follow you closely.

  1. Add a call to action

Making a great video content without any call to action is a complete waste of time and resources. Businesses that create excellent content, but do not have a call to action, usually struggle and find it difficult to increase their revenue.

Use the last few seconds at the end of your video to tell your customers or viewers what you want them to do next. You should add links that will take your viewers to your sales page or your membership site.

  1. Use data effectively

Data is what runs the business world. If you ignore the valuable data from your business, you are going end up making the same mistake over and over again. Having a data gathering strategy will help you chart the progress of your video content. In the long run, the data you have collected will show you the kind of videos your customers love.

  1. Optimize your video

This is something you should never ignore. If you do, all your hard work is going to go to waste. Optimizing each of your video content is going to make it easier for your customers or audience to find it. One of the most effective ways to improve your ranking is to transcribe your videos.

Applying the tips in this article will improve the overall outreach of your business.

Benefits of Implementing Business Intelligence for Small Businesses

In the past, small business owners had to gaze in a crystal ball to get their hands on big data, while the CEOs of larger corporations bathed in it. However, this is no longer the case as business intelligence is now more readily available for small businesses as well. For years this powerful tool was the backbone of many successful companies as it allowed them to act on data-driven insight rather than pure speculation. What’s more, BI has the ability to process huge streams of data that otherwise wouldn’t be humanly possible, and seeing as how there are 2.5 quintillion bytes of data being generated every day, this has almost become a necessity. What are some actual benefits a small business owner can expect from implementing such a tool? Let’s find out.

Understanding customer behavior

Knowing who your customers are, their shopping habits, and more importantly, their likes and dislikes is essential for providing excellent customer service. This is where BI comes into play with its capacity to understand customer behavior by going through all of the company’s sales records, as well as other, more public data sources, such as social media and various other blogs and forums, to provide valuable insight. With the data collected, small business owners can work on upgrading and personalizing their customers’ experience further, in hopes of driving more sales. A happy customer is a loyal customer, and knowing exactly what makes them tick will ensure that a successful retention strategy is in play.

Identifying and predicting trends

Sometimes anticipating customer needs before they even arise can be hugely beneficial. Picking up on the latest trends before your competition is a real game changer. Luckily for us, BI can actually make sense of big data to the degree of finding clear patterns which are relevant for identifying trends, as well as predicting them. This predictive analysis is absolutely vital for making informed business decisions that would, otherwise, be mere guesswork. It will, therefore, allow small business owners to funnel their resources into something more lucrative with almost no risk involved and significantly increase their profit margins in the process.

Improving operational efficiency

Another thing worth mentioning is how BI helps you organize the internal structure of your business. Small business owners simply don’t have the luxury of paying staff members that don’t deliver but they have no real means of knowing who these low performers are. Well, sophisticated business intelligence software can help you to get rid of such managerial inefficiencies by pointing out the areas that need improvement. Naturally, this saves entrepreneurs a lot of time and effort and opens up their business for expansion. Indeed, growth is the most exciting aspect of any small business venture and allocating resources smartly plays a huge role in its development, especially early on.

Scouting the competition

Unfortunately, understanding all the intricacies of your business is simply not enough for achieving success because your business isn’t located in the vacuum but in the open market with thousands of similar enterprises vying for domination. Consequently, you need to be more aware of what your competitors are up to if you wish to outsmart them. What are their services and products? What’s their target audience, and how does it differ from yours? These are just some of the basic questions you need to answer. In addition, once you’ve gathered this intel you can then proceed with the implementation of strategies that will effectively set you apart from your immediate competitors. This, of course, will enable you to stand out from the crowd a bit more and get you noticed.

Determining optimal pricing

Finally, the pricing of your products can affect the final outcome of your sales and whether or not you’ll earn a profit at the end of the day. Yet, the answer is somewhere out there buried beneath terabytes and terabytes of data you need to dig through. This is why big corporations had the edge for all these years as they reaped the rewards of their BI pricing strategies and inventory management. By analyzing big data, it is easy to determine the right price tag and identify the products that are not selling very well.

To sum up, with big data not shrinking in size anytime soon, powerful tools such as BI are a necessity for adequate business operations nowadays. The benefits are there, small businesses just need to reach out and grab them.

Guest Author, Raul Harman, s a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing.  While he’s not enjoying travel, football and great food, you can find him on Technivorz.com.