Own a Small Business? 4 Advantages of Exhibiting at a Trade Show

Every small business owner should invest time and energy in exhibiting at trade shows. The cost setting up a booth is minuscule compared to the payoff. Attending and participating in trade shows is an intimate and effective way to boost almost any business. The following are four advantages of exhibiting at trade shows.

Face-to-Face Interactions with Customers

Exhibiting at trade shows gives small business owners an excellent opportunity to interact with potential customers in person, building rapport and establishing a connection between the business and its customer base. People are far more likely to invest money in a business that they believe cares about them and their communication. Never underestimate the value and importance of connecting with customers in person. This will help customers feel as if they are an actual part of a small business’s operations. The goal of any small business owner should be to build a community around their business. This can be achieved by showing up and personally meeting the very people who comprise your collective of customers and target audience. But if you don’t have time to do this yourself, consider investing in promotional modeling, or assign one of your assistants or employees to be there.

Gauge Customers’ Needs and Interests

In addition to the aforementioned benefits, getting to know the people you are trying to sell products or services to will help you to better gauge their interests, desires, and individual needs. Your customers are far more likely to give you feedback in person rather than take the time to respond to survey questions. When you’re visiting with them, be sure to actively listen to their responses. Take note of the things they tell you, and implement their ideas where possible.

Effective Platform to Launch New Products and Services

Trade shows are perfect places to try out new products and services. As a small business owner, you will be able to see, in real time, all reactions to your new products and services when you test them out at a trade show, rather than jumping straight into marketing and selling them. This method of previewing what a business has to offer is time-tested and will allow you helpful analytic data before investing time and money into innovations that won’t work so well.

Networking

Trade shows are attended by people from all facets of business, marketing, and various other industries. Making friends at these events opens opportunities for your small business to reach more people than ever, and the friendships made at trade shows will, undoubtedly, supply you with fresh resources and means to market and sell your business more effectively and on a larger scale. No small business can succeed alone. It takes an entire team to reach any real level of success.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Losing Focus? How to Identify Your Marketing Audience

Effective marketing is essential to getting your business the exposure it needs to bring in new customers, and to retain old ones. Without careful planning and execution, not only will you fail to increase your business’s exposure, you will also be wasting money on ineffective solutions. One of the greatest pitfalls of marketing is catering to the wrong audience. A skateboarding equipment brand may find sales dropping if their marketing solutions are geared toward the elderly, whereas an in-home care service may find a disinterested audience in younger generations. Your target audience will determine if you should be marketing through newspapers, television ads, YouTube and social media, billboards, and so forth. The following are some tips to help you better identify your audience so that you can focus your solutions into only the most effective campaigns.

Surveys

Putting out a survey can help you gather important demographic information about the types of consumers visiting your website and the kind of products they are interested in buying. Knowing who is already following your product and service will help you better cater to them as well as reach out to more within their demographics. Surveys like these can also help you measure how satisfied your current customers are with your products, and if you need to make changes to better suite their needs and interests. Many television producers, for example, are often surprised to find that the demographic they are marketing toward is very different from the one that is actually watching their content, often resulting in changing the content to better satisfy their majority fan demographics.

Read Visitor Reviews and Comments

Your website should contain areas for product reviews and user comments. While surveys give valuable feedback to you, potential customers are also interested in knowing what works for what demographics. Reviews and comments work both to give your customers an open-ended medium to convey their experience with your company, and to give you insight into what your customers think that interested parties should know before purchasing your products and services. Once you understand the typical customer experience with your company, you can better convey that in your marketing campaigns to paint a satisfyingly accurate preview to future customers.

Customer Profiling

One way to gain significant insight into the audience you are reaching is to do background research on the customers you have. What else are they interested in? What other companies are they looking at within your industry? How is your product or service being used? What other companies are taking an interest in your products and services? This can be difficult to determine when companies and consumers are answering surveys and leaving comments with ambiguous internet personas. Name matching services are available online to help you identify the individuals behind acronyms, usernames, and even foreign characters. It is much easier to build a clear picture of your current demographics when you know who is interacting with your company, and a little research can help you find everything you need to crack the mystery caused by online pseudonyms.

Run a Market Analysis

While marketing to your current customer demographics is very important, it’s also important to seek to expand your audience if you want to bring in greater sales opportunities. Finding new audiences to reach can be difficult, however, because some audiences will be receptive to the sort of thing you provide, while others will be entirely disinterested. Once again, a skateboarding equipment brand won’t find much luck trying to market towards an elderly demographic, but they might be able to reach a greater audience by targeting teens, children, and based on current YouTube trends, even pets. While common sense plays a large part in deciding on a new target demographic, you can also gain great insight by doing a market analysis. Look around and see what audiences are being targeted by other companies in your industry, and see how effective or ineffective their methods of reaching them are. Following current market trends will help you keep your marketing campaigns relevant and on top of the industry, and allows for greater opportunities to expand your customer base.

You cannot have an effective marketing campaign if you don’t know your intended audience. Knowing what demographics you are already reaching, as well as what audiences you could be reaching based on current market trends, will allow you to make educated decisions for your marketing solutions. Don’t let your promotional content fall on deaf ears. Find your audience, find out how to reach them, and maintain awareness to continue to meet the needs of your customers.

Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.

5 Reasons to use Managed Payroll Services

Companies nowadays are trying their hardest to streamline their business functions. The question that’s faced by many firms is — whether they should keep performing the jobs at hand in-house, or should they outsource the tasks that do not generate any significant value, or generate revenue for the company.  This gives rise to services that offer to manage the payroll of your firm.

Though HR functions, such as payroll, earlier used to be managed in-house essentially. Nowadays, the story has changed. A greater need for efficient functioning has driven companies to hire a managed service provider to outsource the payroll. These services offer a 100% automated, on time and efficient payroll management. These skilled and experienced experts take care of your end-to-end payroll. So, it’s high time entrepreneurs hire efficient payroll services for small businesses. Dh Payroll is one of the greatest payroll service providers in the UK. It helps small businesses to manage their payrolls efficiently and minimize the errors.

 Benefits that are bestowed upon businesses due to payroll service providers

Efficient payroll services take off the pressure from you. They reassure you that your employees shall get paid their salaries, on time, every time. Most services also provide the additional facility of managing your businesses tax regulations, so that you don’t face any dreaded penalties. These services act as a crucial catalyst in the transformation of your business into something greater, and much more organised. So, let’s see how managed payroll services can help us reap benefits, shall we?

  1. Stay in control: Many owners may feel that outsourcing payroll may lead to a loss in their control over certain things. But when working with a flexible payroll service provider, you don’t have to function with an all-or-nothing strategy. You can simply choose which functions to hand over, and which to continue performing in-house.
  2. Risk-management: Now, we all know payroll and tax regulations are complex matters. With the right partner, you can have access to expertise in such crucial and nuance fields. This is especially beneficial for small businesses, which are anyways short of in-house payroll expertise. You will be provided with efficient, secure, and accurate services which will ensure compliance with regulations. This will protect your company from the risk of payroll theft and fraud.
  3. Greater accuracy: When it comes to crucial matters such as payrolls, you need to get the numbers right till the very last digit. Or else you can get into trouble and let your employees down. With ever changing tax rates, different time sheets, varying benefits and coverage, it can get quite tricky. Hiring such services shall ensure that your payroll is on point, and your staffs are getting paid the correct amount at the correct time.
  4. Cut down costs: Just like every other business, in the rest of the world, you too are aiming to cut down costs so that you can boost up your profits. These services allow you the flexibility to transform your fixed overhead costs into a variable nature. This is really important during a slump, as your business grows or falls, so does the service costs.
  5. Time-saving: When your HR department is not spending such a considerable portion of the time on maintaining the payroll systems, it can work on something even more beneficial for the company. They can focus their time, skill, and energy on other functions that shall increase the efficiency and productivity of the firm. And in turn, it shall help reach your business goals at the lowest possible cost.

So, these are five benefits that you can achieve with the use of hired payroll services. Payroll processing has to be strategically carried out, in order to ensure successful carrying out of business operations. And hiring payroll service providers is one of the strategies that you can put to use.

Author Bio:

Eada Hudes works as a writer for Dh Payroll. She can lend you expert tips on diverse topics ranging from relationship to fashion, making money, health and so on. Her write-ups are a window into her thoughts and knowledge.

4 Things That Change When Your House Becomes Your Workplace

With 70% of people working remotely at least once a week, the odds are high that you won’t be stuck in the office. And, since the internet has made launching a startup a piece of cake, you might find your new office is your home.

Aside from a welcome mat at the door and inspirational quotes on the walls, your workplace might look similar to before. Usually, this isn’t helpful because it encourages freelancers to slip into bad habits, they kind they would never do in a traditional office.

With that in mind, there are some things you should change and you can find them underneath.

The Lighting

It’s the back end of autumn and winter is almost here, so your home will reflect that fact. Lots of homeowners take lighting seriously because they want to create a dark, cozy mood to go with the new season. With lots of lamps and lanterns around the living room, you’ve pulled it off to a T. Sadly, they need to go as it isn’t a productive atmosphere. Natural and artificial lights boost serotonin levels as well as a person’s mood, making them happy and more likely to be productive. Therefore, the curtains and table lamps are out and the blinds and focal light fixture are in.

The Mess

There is never enough time to clean up, plus you spend most of the day out of the house. It makes sense to leave it until you come home to tidy up. Now that you’re in the house from morning until the evening, this is an unproductive routine. The brain sees clutter and takes it on board, causing the mind to feel littered and unorganized too. From a work standpoint, this isn’t healthy for productivity. A commercial cleaning service will sanitize the area and make it simpler to perform basic tasks. Stop calling it “organized chaos” because it’s a cop out!

The Main Room

Typically, people spend the majority of their time in the kitchen or living room as they have focal points. Plus, it’s practical to watch TV where there is a set and to cook where there are utensils. For work purposes, it’s better to switch up which room you spend your days in. Otherwise, you’ll get easily distracted and do nothing. The obvious example is sitting watching television rather than sending emails or writing content. A bedroom, especially a spare room, should become your office as it has zero diversions. After a while, you’ll get into a healthy work routine.

The Name

Correspondence to and from a residential address is a sign you’re not a big fish. As soon as clients and customers recognize this, they might bounce due to a lack of trust. All it takes to change this is to come up with a new name for your home, something corporate-like. As long as the zip code is the same, all of your mail should forward to the same address.

Another option is to hire a P.O Box and use their location for customer and client services.

Why You Need to Use Behavioral Segmentation

How do you current and potential customers find you? That is the conundrum for every company in today’s day and age. Unfortunately, it’s not enough to have a location, or to have a location that’s close to others who might add synergy to your business’s stability.

And while technology might seem like it would be an easy way to garner a wider, more solid core of customers, in fact websites and email aren’t enough either. Add to the mix social media (and the realization that one site isn’t enough either) and you’ve got a very confusing mix of how to reach people.

 But luckily, data has given us some insights into what we do need to know about our customers—not just where they live but what their lives look like and how their internal lives work, too. So how do you segment what you know and what you need to know? This graphic explains it.

Why You Need to Use Behavioral Segmentation

Unique Marketing: 5 Ways to Increase Sale for Your Business

Gone are the days when you could drum up business just by putting an ad in the paper. Today’s consumers expect a lot more flash and bang than the kind offered by old-school advertising. Here are just five ways to give it to them. 

Host a Challenge

Let your customers choose your new mascot by submitting pictures, videos and drawings. Ask them to snap selfies of themselves using your products or employing your services. See who can create the best hashtag for an annual event. Challenges are a fun way to engage your customers with your brand, and in addition to boosting your sales, they can also bring positive media attention to your company if they go viral. 

Participate in Social Media Trends 

Speaking of viral, you never know when that #ThrowbackThursday photo will get thousands of retweets. Don’t be afraid to hop on the bandwagon of whatever is currently trending. Businesses have gotten a lot of press from things like Gangnam Style parody videos, and the more that you put yourself out there, the more likely it is that you’ll strike a chord with the public someday. 

Hire Promotional Models 

You don’t have to run a clothing line to employ models for your brand. Promotional modeling can be a benefit in many different industries, and it’s something found at expos, conferences, trade shows and launch parties around the world. These men and women can do everything from promoting a specific product to bringing general attention to your brand. 

Offer Freebies 

Everyone loves a freebie, especially when it’s something valuable and not just a pen or key chain with your company’s logo on it. Think about offering doorbusters at your next big sale, or hand out high-quality gifts with the purchase of certain products. You might also choose to distribute prizes and rewards to completely random customers. Intermittent reinforcement is a powerful psychological tool. 

Consider Local Collaborations 

Sponsor a youth soccer league. Pair up with a non-competitor to offer mutual discounts on your services. You’ll find more customers by expanding your reach, and you’ll also establish yourself as a local, trusted brand by becoming a regular part of the community. People will think favorably of your business because they see your name every time that Junior hits a home run. 

Say goodbye to traditional marketing campaigns. Today’s businesses need to have innovative, forward-thinking ads that can capture hearts and minds despite the increasingly short attention span of society. Think outside of the box with your marketing efforts to ensure that people still notice you within the noise.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

5 Ways to Run a Successful Food Truck Business

Running a successful food truck business is a lot of hard work. Yet, many make the mistake of treating it like a hobby. If you are serious about making your food truck business successful, then follow these five tips.

Offer the Best Food

You need good recipes to make your food truck successful. Think about foods that not everyone in town is already serving. Then, find a great source of high-quality ingredients for those recipes. Prepare them to the best of your ability. Finally, test them out with people and incorporate their feedback until you have perfected them.

Get Quality Equipment

You will need to get quality equipment like stainless steel test sieves from a reliable supplier like newarkwire.com to run your business. Think about making a list of all the equipment that you will need to fix your recipes, and then get the equipment needed to prepare them. Buying quality helps to keep costs down in most cases as you will not have to replace them as often. Finally, consider buying more than one of each piece because equipment always seems to break at the most inopportune moment .

Employ Social Media

Part of the secret to running a successful food truck business is to connect with people on social media. It is a great way to let your customers know your location each day. Show them how great your food looks, so they are tempted to come to your location. Social media is also a great way to show customers the personality behind your company, so do not be afraid to post something funny or something that will tug at your customer’s emotions.

Be Dedicated to Customer Service

You need to be sure that your customers know how thankful you are for the opportunity to serve them. Start by offering them quality containers for their food and drink as flimsy containers can be hard to handle in an outside setting. Once they make the decision to order, then make sure to thank them for their order. If there is a problem, then correct it as quickly as possible. Remember that a satisfied customer will brag about your business to a few friends, but an angry one will tell everyone they know including posting it to social media.

Keep the Area Clean

While cleanliness is hard to maintain in any food environment, it can be especially difficult when running a food truck. Concentrate on keeping everything spotless. This includes the outside of your trailer as it will be the first thing that the customer sees. You and your employees also need to be sure that your personal grooming is above reproach.

Keeping these five tips in mind will help you run a successful food truck business. Now, go show them what you have to offer. Stay in a positive mindset and soon your customers will be hunting your food truck down to get your wonderful creations.