7 Growth Features You Can Use To Stand Out In Crowd

7 Tips on How to Become a Top Business Competitor

If you’re just starting, or well into the business world, you would know to start up and maintaining a business is not easy. There are plenty of obstacles you will encounter along the way that you will need to overcome. It’s all about the effort you are willing to invest in your business that is going to make it succeed. A business is like a machine you have to make sure all of the compartments are well managed and looked after, or it will slowly deteriorate.

Decide on a Niche

One of the biggest decisions you can make as a business owner is choosing your market. Establishing what and who you want to sell to can help determine the projected outcome for the first years sales. You want to make sure you can create your own path in that market, it will give you the upper hand against the competitors. For example, there is a company that provides their clients with game show buzzers and other equipment.  Employee satisfaction is always the first and foremost growth tactic, so coming up with an idea of providing them with entertainment is undoubtedly out of the mainstream. It’s always helpful to think out of the box or do some research to find out what you can do differently from the others.

Providing Top-Notch Customer Service

Consumers are attracted to a company that provides value. Quality customer service goes a long way. Not all companies hold their employees to the same standard, and that is why it is key. The first representative your consumer speaks with sets the tone and establishes the impression of the company at that moment. You want to make sure that the consumer is treated like a valued friend or family member. That is why it is important to show your employee appreciation and acknowledge their hard work. The more you invest in the culture of the company, the better the morale and service of the employees will be.

Developing Your Company Brand

You want to make sure that your brand reflects your values. Transparency is important in a company, it allows the consumer to feel confident, also adds an element of trust. The only way to gain credibility is by keeping up the high standard of quality you have provided from the beginning. When the majority of competitors start to slack on their performance is when the business suffers the most.

Become Solution Oriented

You want to develop a loyal customer base. The consumer wants will feel secure in knowing that there are multiple methods of contact in case there are any problems. It is always a good idea to plan out the possible problems that may occur in advanced so that you have a solution ready. The more efficient the resolution, the higher the probability of the consumer’s returns.

Use Upselling to Your Advantage

Upselling is a technique that is used in a variety of different brands. It makes the sale more appealing to the buyer. Promotions are used to boost sales, they also help with the retention of consumers. About 34% of in-store consumers prefer and use the promotions they are sent from companies they have previously bought from. Everyone likes to save a dollar or two when it’s possible. You can also consider creating package deals, or periodic sales if your market allows.

Create a Footprint Online

E-commerce has taken the free enterprise market to a new plateau. You can now expand your brand from national to international quickly and from the comforts of your home. It also creates a convenience for those individuals that don’t have the opportunity to physically go into the store. The goal is to always make any exchange between the company and the consumer as smooth and simple as possible. The internet provides you with so many different methods of advertisement. The website also gives you the opportunity to personally and create an engaging environment for the consumers.

It is always a good idea to make the website user-friendly, for individuals that are not as technically savvy as others. Also, another element a lot of consumers like is when they have the ability to give feedback. Good reviews bring in more customers. Allowing them to express themselves also makes them feel as if their opinions matter to the company.

Find Ways to Reinvent the Company

Every so often you have to update and readjust to the standards of current society. Every company goes through a facelift, where they change or almost reinvent themselves. It’s usually a positive change and a sign that they are trying to keep up with the times. Innovation is another key component to keeping your brand relevant. Never stop doing your research on methods to grow or expand your business and products.

As an entrepreneur, you want to keep in mind the brand you create is a reflection of you. It doesn’t take money to create your own individuality within your market. You just need to instil your values and effort into your brand, and your company will exude originality.

Which One Is Better – Digital or Old Fashion Marketing

One of the questions that concern the majority of modern marketers the most is the one regarding the ROI of traditional marketing in the digital world. Most importantly, what they want to know is whether it’s worth it to invest in the old fashion marketing in 2018, in the first place. Unfortunately, this is not a question that has a straightforward answer. Why? Well, because it all depends on your industry, the nature of your business and the specific situation/effect you need to deal with.

For instance, there is a speculation that about 50 percent of all small businesses don’t even have a website. Now, characterizing all of these business owners as non-tech-savvy or stating that all of these businesses are non-profitable and non-efficient would be outright wrong. In fact, about 41 percent of them claim that this decision doesn’t come from the fact that they can’t conduct a proper digital marketing campaign (or couldn’t at least outsource this function) but due to the fact that they don’t really need it. Nevertheless, it’s impossible to dispute the effectiveness of digital marketing in 2018.

1. Digital marketing has better analytics

The first thing you need to understand is that digital marketing has much better analytics than its traditional counterpart. John Wanamaker, one of the titans of the industry back in the day claimed that half the money he invested in marketing was wasted, yet, that he could never reliably know which half. Nowadays, this is no longer the truth. You see, through various platforms and tools, you can reliably know just how many visitors your website received, how long were they there, as well as where they came from. Aside from this, you can also study separate demographics and, in this way, figure out which methods give the best results on which demographics.

On the other hand, with the introduction of concepts such as the Internet of Things (IoT) and the increasing influence of biometrics in the digital world, this might soon change. What we mean by this is that we could soon have a similar insight into the effectiveness and properties of the old-fashion marketing tricks and methods. Needless to say, exciting as this may sound, this is still quite far down the line.

2. Traditional marketing is mostly non-intrusive

The next thing you should understand is the fact that the traditional marketing tends to be quite non-intrusive, especially when compared to a digital marketing. Think about it, every time you receive an email from an unreliable source, you feel like your privacy has been violated. After all, how did they get your email? This happens even if you did give them your email and then forgot about it soon after. With traditional marketing, such a thing doesn’t really happen. A person walks by a billboard or receives a leaflet, which is something they consider normal, even mundane. This means that their defense mechanisms are still down, which, directly influences your potential success rate.

3. Specific scenarios may mandate specific needs

Another thing you need to keep in mind is that there are some scenarios in which you can’t apply to a certain group of marketing methods. For instance, imagine hosting a stand at a show and being forced to decorate your stand. Without promotional materials like flyers, brochures, signs or a durable mesh banner, you wouldn’t be able to do much in terms of on-spot branding and customization. You don’t even have to have banners and signs specifically made for the occasion. You’re bound to have some extras in the storage room or, if the need arises, you can remove them from one location in order to display them in another. It really is that simple.

4. Reach is in favor of the digital

One thing everyone has to recognize is the fact that digital dominates when it comes to the reach. Even when it comes to retail and offline sales, it’s inevitable to mention the power of digital marketing. According to one statistic, about 78 percent of all offline sales come as a direct result of local mobile searches. Even when it comes to regular stores, you have no way of knowing how many people checked prices online before deciding which store they should visit. Therefore, even the smallest and the most localized of businesses can benefit from an online presence. Not only that but they might even find local SEO to be incredibly cost-effective.

5. Digital provides a customized user experience

Probably the most significant advantage of the digital marketing lies in the fact that it offers every user a customized experience. Just compare TV to services like Netflix (or even YouTube). The reason why the first is on the decline while the latter two are on a rapid growth is due to the fact that they give their audience full control over the content they browse.

Sure, some would argue that online ads may act in a more “traditional” sense (with a strong negative connotation), yet this is easily solved with a plugin such as AdBlock which is something that about 30 percent of all internet users resort to. When it comes to content marketing, on the other hand, the only reason why someone would click on the link is if they’re genuinely interested in the topic discussed. Once again, one could argue that this is not the case with click-bait and black-hat, in general, yet, with the current state of Google algorithm and anti-black-hat measures, this is no longer as big of a problem as it was in the past.

In conclusion

As you can see, the question of whether you should go for digital or traditional marketing is an absurd one, to begin with. The successfulness of your digital marketing campaign can be enhanced by promoting it through traditional means, while a giveaway of promotional materials can be multiplied by doing so online. In other words, each of these methods gives by far the best results when multiplied, meaning that it’s by far the best to go with both. The best thing is that there’s literally no reason for you to choose. Just make sure that your marketing budget can take it.

Customer Loyalty: Does Your Small Business Have What It Takes To Keep It?

Customer retention is a difficult topic for a small business. It’s not that they can’t keep the customers, it’s getting them in the first place that’s often the problem. Small businesses often flounder before they have a chance to grow and a lot of that is to do with their placement as a small fish in an ocean of sharks. Whether you are running a small business store on Etsy, or you’re marketing yourself as a solopreneur who is offering a solution to a problem, you need to know how to retain your customers so that they trust your mini brand – even before it becomes a mega one.

Returning customers are crucial to the success of a small business and the way to get them coming back for more is in your retention strategy. You need to be so good, that customers see what you’re doing and fall in love with it. It’s ensuring that you work closely with IT experts to roll out your carefully crafted software to other companies, working with agile testing teams and pushing yourself to do more for your customers. Online customers spend three times more money than customers do in store, and if the service that you offer – or the solution you provide – is one that is effective and reeks of perfection, you’re going to see loyalty from your customers. You are the only one who can decide whether you have what it takes to retain your customers, though, and if you can’t, you’re going to sink. Here are four short ways to create that customer loyalty that’s going to secure your bottom line.

Experience Peaks. Customers will buy whatever they’re interested in, but you need to keep them hooked for more. If they’ve enjoyed the product that you sold in the first place, they’ll buy again. However, you need to keep the deal sweet. Maybe once customers have bought from you once, you then send a discount code to them to be able to buy again. The promise of the same product that they love being cheaper is a bonus and keeps the experience peaked for them.

VI-Party. Most people don’t like getting unsolicited emails, but customers who sign up with your product will expect to be notified of changes, upgrades and extras. Give them loyalty points and an early access pass to new releases. They’ll love the exclusivity and it keeps them coming back to you for more of the things that you offer.

Get Online. Whichever way that you do it, you need to be where your customers can connect with you. Get onto social media and be a part of the community. Having access directly to the people in charge of the product that has been sold is a bonus for customers and they can feel like they are heard.

Stay Passionate. You’ve made something successful enough for people to want to keep coming back for more. All you need to do now is ensure that you keep up the momentum that you’ve set for yourself.

Customers will always go with the popular brands; make yourself one of them and keep your loyal base coming back for more.

World-Class Customer Service Tips You Should Never Forget

Customer service is something that all businesses today need to master. After all, it does not cost a lot to smile and provide a few friendly words. Of course, effective customer service goes a lot further than this. It is viewed as an opportunity to secure new customers and to strengthen relationships with existing ones. It is important to recognize that the way you act has a massive impact on your brand, and with the Internet how it is today, one bad move could be stuck with your company forever. With that being said, continue reading to discover some world-class customer service tips you should never forget.

You need to give credence to customer complaints – There is only one place to begin, and this is with handling customer complaints. No one likes to receive a complaint from anyone but it is part of being in business. How you deal with complaints makes a huge difference. View this as an opportunity to improve your company. You also need to make sure that you remain consistent in tone and process. The CARP method is a good one to use. This means you should control the situation, and then acknowledge the dilemma. Once you have done this, refocus the conversation and then problem-solve so that the consumer leaves content.

You need to communicate clearly – Another important tip to follow when it comes to achieving world-class customer service levels is to make sure that you practice clear communication. There are so many different factors that impact communication, for example, tone and styling, and your employees need to be aware of this. They also need to make sure that they do not confuse your customers with technical jargon, colloquialisms, or slang. You also need to make sure that you use positive language, avoiding negative words at all costs.

You need to recognize when it is right to outsource – The best businesses today are those that outsource and do so effectively. You should not just outsource any old element of your company. You need to make sure that it is something that is going to benefit your business. For example, a medical answering service could benefit a healthcare practice because it means employees have more time to focus on patient care.

You need to give your customer service team the right tools – Last but not least, you need to make sure that your customer service team has the right tools so that they can provide the right support to people that call. If you do not have any software in place that enables your customer service representatives to pull up accurate client records, for example, they are never going to be able to provide them with an efficient and effective support service.

So there you have it: some of the world-class customer service tips you should follow to help your business achieve more. Don’t overlook the importance of your customers and what they mean for your business. Without them, you would not have a business.

Key 21st Century Tech For Your Business

It doesn’t matter whether your small business is focused on importing the latest aerodynamic ball bearing, providing accountancy services to SMEs or building an eBay empire, you will need to move with the times if you are to succeed. One of the main reasons companies fail to expand and instead see their business vision begin to crumble is because they are resistant to change. To thrive, you need to welcome new initiatives, working methodologies, and software. Take a look at these vital pieces of technology that every startup, new or established, should be chomping at the bit to obtain.

The Cloud

Rather than looking up and admiring the cumulus that you see above your head, the cloud that you need to consider is one that will revolutionize your business. Your office should be a digital workplace, where people can upload and download necessary documents, images, and files from the virtual environment; namely, the cloud. This online storage function means that you no longer have to worry about USB sticks or your hard drive. Instead, your staff team can all have access to these documents at the same time from virtually anywhere on the planet. This increases productivity, leads to fewer hardware issues affecting work streams and increases collaboration.

Workplaces are no longer rows of desktop cubicles. They are open plan, foster teamwork and water-cooler moments, and are designed to encourage collaborative ways of working. It makes sense that technology would echo this ethos.

CRM Software

While you are keen to utilize the millennial’s platform of choice and have a well maintained Facebook page, Twitter feed, and Instagram grid, how well do you know the customers that you drive to your site? CRM software or Customer Relationship Management, analyzes the traffic to your website. It will focus on their buying habits, the products they look at most on your site and the referral that led them to your company. This can aid you in constructing a nuanced and targeted marketing campaign when launching a new product. CRM software is the perfect technological solution to try and maintain customer loyalty and expose your brand.

Payroll Automation

While it may seem a little random to include a piece of software that completes a business function that you can do yourself, the automation of payroll can free up a ridiculous amount of your time. At least half a day can be spent on this mundane administrative task. Working out 401(k) considerations and tax allowances can be mind numbing. Instead, you could invest in a software package that periodically sorts out payroll for you. This leads to fewer chances of human error, looks more professional and allows you to work on more pressing areas of your strategic vision.

Being your own boss is thrilling, and you want to become a market leader in your field. The effort you have put into launching your company cannot go to waste. Don’t be one of the eighty percent of startups that fails within the first eighteen months of trading. Welcome change and embrace new technologies and your business will thrive.

3 Types of Utilities You Want to Schedule Regular Maintenance on for Your Business

Maintaining your business property requires regular attention throughout the year. While you may take numerous and regular steps to avoid serious repair issues and to promote the quality of your workplace, you may be overlooking the importance of utility maintenance. Your business likely relies heavily on access to electricity, water, and even gas, and these utilities require periodic maintenance in order to keep them functioning well in the years to come. A closer look reveals why these maintenance services are essential.

Electricity Service

If you do not think about calling an electrician unless an issue arises, you are not alone. However, electrical system maintenance should not be overlooked. This type of maintenance work may involve testing the existing system and identifying problem areas that require attention. Through electrical work, serious repair issues may be thwarted. Keep in mind that these issues may otherwise result in accessibility issues or even electrical fires in some instances when they are not identified and repaired as soon as possible.

Water Service

Regardless of the type of business that you run, the ability to access fresh water and to dispose of wastewater efficiently is essential. Any water service issues may result in water damage, sewer damage, an interruption of business activities and more. This type of maintenance service may include looking for small and hidden leaks, repairing minor issues that may be easy to overlook, clearing drains and pipes and completing other similar tasks.

Gas Service

While some commercial properties do not use gas, many properties do have a gas line running through the ground and leading into the structure. Gas lines may run through the building’s walls to a heating system, a water heater, a commercial kitchen, and other areas. Gas maintenance service usually includes an inspection of the main gas line and other gas pipes as well as all connections to identify leaks. Even a minor gas leak can have dangerous consequences and should be fixed immediately.

Some issues with utilities may be easy to identify, but others may remain hidden from the property owner or tenant for weeks or months. Many issues with utilities may result in significant property damage and even physical harm to you, your employees and your customers. If you have not serviced your utilities recently, now is the ideal time to schedule maintenance. Remember to add this type of property maintenance to your annual schedule so that you do not overlook it in the future.

Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.

Want To Maintain A Special Relationship With Your Customers? Use These Tried And True Strategies

What makes your business great? Well, a big part of it’s you. Aww, don’t go blushing on me now. Seriously, it’s your spark of inspiration, your drive and your passion that built your business up from nothing. Your employees look up to you and you take your role as their leader very seriously. Speaking of your employees, they’re no slouches either. They’ve taken your ideas and run with them, using their initiative, their imagination and their work ethic to take your ideas and combine them with their own to take your enterprise to a whole new level. You’ve rewarded them in kind by training, developing and promoting them and ensuring that they’re fairly remunerated for their efforts. Then of course there’s the outsourced help that allowed you to get the specialist provision you needed without the staffing overheads. But there’s one vital component without which it would all be for nought… That’s right. Your customers!

You value your customers and acknowledge that they are the lifeblood of your business. You appreciate their loyalty and want to ensure that you retain their harmonious relationship with your business. But you’re not sure how to maintain this relationship or where to divert your efforts and resources. Here are some strategies to help you to do exactly that…

Your blog

Your blog is arguably your greatest asset when it comes to retaining your customers and improving your enterprise’s SEO. Keep customers coming back for regular, engaging and well written content and not only will you earn their loyalty, you’ll establish yourself as an expert in your chosen field with insights, thoughts and opinions well worth heeding. Just don’t besmirch your blog with low quality content sourced by cheap overseas content farms.

Email newsletters

It’s a tried and true means of customer retention, but one still worth considering even in 2018. Email newsletters offer customers a sense of exclusivity. You can include special promotions and offers designed exclusively for them and you can give customers the opportunity to peak behind the curtain at new developments within your business. Just check out https://www.palomasoftware.com/postman/email-newsletter-software/ to see why email newsletters are a worthy investment. Just make sure that they are only sent out to customers who opt in, especially if you do business in Europe and don’t want to fall afoul of GDPR legislation.

A rewards scheme that gives customers more of what they want

Different customers will be drawn to your business for different reasons and each will want something subtly different from a rewards scheme… So develop one that’s flexible and gives your customers the opportunity to get more of what matters to them. This is where market research becomes an extremely valuable tool. When you have a rewards scheme that’s tailored to the explicit needs and desires of your clientele, you’ll not only enjoy their loyalty, you’ll enjoy knowing that your business is catering to them as effectively as possible.

Your customers are the best and as such it behooves you to take steps to show them how much you appreciate them!