4 Common Email Marketing Mistakes and How to Avoid Them
Email marketing is easily one of the most effective marketing tactics that a business can employ. However, companies have to be careful not to come across as intrusive and aggressive...
Practical Ways To Define and Reach Target Market on Social Media
In 2020, about 4.41 billion people were using social media. That’s a huge number. You know what it means! If you’re not leveraging the power of social media, you’re missing...
How to Drive Local Traffic to Your Business
Starting a business comes with many responsibilities. But the most crucial factor is to ensure that you have loyal customers. Customers are the backbone of your business and the reason...
Holiday Marketing During A Recession
Similar to the rest of 2020, the holiday shopping season is going to be unpredictable. Usually, the holiday season is a time of joy and prosperity, but this year, much...
Moving More of Your Business Online? How to Ensure a Smooth and Secure Transition
These days, it seems like a lot more business activity is happening in the realm of cyberspace than in the actual physical world. This trend has been increasing thanks to...
Social Media Marketing and The Coronavirus Outbreak
The coronavirus pandemic has dealt a near crippling blow to businesses and companies across the globe. No firm has been exempted from its effects. Many businesses have also closed down...
Pandemic Marketing: How to Communicate Directly with Your Customers Online
In this age of online storefronts and digital services, it can be easy to forget how important direct hu man interaction is to business success. Among the many changes in...
10 Steps to Maintain Your Brand’s Employer Reputation through COVID-19
Now that we’re learning to live with COVID-19, most companies are realizing the importance of employer branding and attracting, retaining and hiring the right kind of talent. As Lori Sylvia,...
Digital Marketing Strategies for E-commerce Website after COVID-19
COVID-19 has had a great impact on e-commerce. It is easy to assume that the industry is doing well given that regulatory bodies around the world have been championing social...
How to Create Quality Marketing Content For Your Business
Are you getting the right number of likes, clicks, and shares for your content? If the answer is no, it's time to take action. Your best bet is to focus...