Your business may be small, but you can do many things to get the word out about your company and brand. Never let the size of your company get in the way of letting the people know about your company itself. The key to advertising is to not spend too much on ad campaigns. Rather, some of the most effective advertising methods your small company can rely on are free while others may cost a bit more for a well-balanced marketing strategy. Here are some tips that will help you advertise your small business more effectively.
Appropriate Advertising for Your Industry
Before you even start thinking about spending one cent on advertising, you need to develop a picture and plan for what kind of advertising is going to work best within the type of industry your business operates. If you get this wrong, then you will be wasting countless dollars on the wrong type of advertising campaigns and the wrong target audience.
For example, it does not make any sense to take out a local newspaper ad if your goal is to promote an online business model where Search Engine Optimization (SEO) methods of improving your website’s rankings would do a far better job at reaching potential customers. Making a list of which advertising avenues will give you the best bang for your buck and which avenues are totally free is a good starting point for your small company to use for developing an intelligent approach to advertising that is cost effective.
If you are operating an online digital business, you must take the time to understand the various avenues of social media at your disposal for reaching out to potential customers. From your website, blog and email campaigns to advertising on high end social media platforms, you have the potential to attract literally millions of visitors to your website in a short period of time. Even putting together a useful, regular Vlog or podcast to help your customer base with common problems or issues in your area of expertise can help with your website traffic. These methods will help your audience better understand why you are a trustworthy and knowledgeable authority in your industry which will make purchasing from your company again and again an easy choice.
However, take note: some of these approaches may be a little time consuming, but often they do not require that you spend a huge amount of money to reach your customer base. What you put in will determine what you will get out.
Real World Sales
While so many companies are moving online these days, your small company may find that there is a lot of potential for reaping high profits through digital means. However, especially for brick and mortar businesses, in-person sales and advertising are still an important part of revenue. People still like to go shopping and see products in person, so it helps to have appropriate signage outside your establishment—especially for sales and special occasions. Signs must be eye catching and recognizable from down the road. This is what truly attracts customers to want to visit your location to do business.
Be sure to make your signs professional and appropriate for your industry. For example, if you would like to advertise for a high-end real estate open house event, you wouldn’t want to simply write on the back of a leftover Christmas sale sign. You would want to find a real estate sign company to print up professional, event-specific signs. This will show potential customers that you put in the time and effort to create a high-quality experience, down to the last detail.
Word of Mouth
Word of mouth buzz for your products and services can have a huge impact on your overall sales. Your goal as a business should be to under promise and over deliver on products and services. Do what is required to make sure that people are happy with their experience when doing business with your company—and then do a little extra. If someone is pleasantly surprised by how good you really are, they will tell their friends. This could involve giving away product for free or providing excellent customer service, for example, to help generate positive buzz about your company.
If you boast the best products, make sure they are the best products but also make sure your staff provides the best service. This is what will cause customers to spread the word about their great experiences. The people they tell about their great experience will want to have those kinds of experiences for themselves and turn to you in the future. Be careful though—if you fail to deliver what you promise and cause disappointment, negative feelings and stories about such experiences will quickly spread and, deserved or not, your reputation will take a hit. This can sabotage your earning potential in huge ways. In business, the customer is king and making them happy is a formula that yields major profits.
Investing the time and effort into your advertising strategies will start to generate the interest in your company that you’re looking for. But, do not stop there. Keep looking hard at how well your advertising methods are working. If something seems to work badly for your company, replace that advertising approach with an approach that does work for you. Savvy business owners are always looking for new and inexpensive ways to market their business and get the word out there.
Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.