Everyone likes to save money and businesses can take advantage of that fact by offering mobile coupons. They are easy to use, convenient and no coupon clipping required. In other words, consumers will use them and that is good news for your business.
Here are a few tips to help you get the most benefit from offering mobile coupons….
Make Them Exclusive
People like to feel like they are special, so providing coupons that are for a single group of people is sure to appeal.
As the article “Getting the most out of mobile coupons” notes, you have several options to work with to create that illusion of exclusivity while appealing to as many people as you can.
- Offer a special code on social media that only your followers will see. To attract more followers, have them tell their friends. People love to share special offers and secret discounts with others.
- Send out a special offer just for regular customers. Do it with an email or text message and let them know it is because of their loyalty to your company. It tells them that you value them.
- Use a coupon for everyone but limit it to certain situations. It can be a buy-one-get-one-free offer or a special discount for orders over a specific dollar amount.
Each of these coupons is different from each other, but all offer that exclusivity that appeal to people. This ensures that you are getting the most out of mobile coupons for your entire target audience.
Use Coupons for More than Sales
While many businesses think of coupons as a way to generate more sales or get new customers, they have another purpose when used in the right way. Coupons can give you information about your customers that you can use to market more effectively in the future.
Don’t just look for the immediate sale, but instead focus on future benefits.
One example is offering a free product or special discount for people that Like your Facebook page or follow you on Twitter. You can use the information you gather to increase your sales in the future.
Choose Your Offers Carefully
When deciding to use mobile coupons, you must think about your ultimate goal.
Are you trying to get new customers? If so, offering a free product with no strings attached may be your best option.
If you are trying to get current customers to try a new product, offering something they want for free with a purchase of the new product may offer the results you want.
If you have an online store, free shipping is always a popular choice for coupon codes.
Another option is to offer expedited shipping at the price of standard. Consider what will appeal to your audience and what benefits your business to ensure that your mobile coupons have the greatest impact.
Mobile marketing is the wave of the future as more people purchase and use their mobile devices.
Creating coupons and special codes that can be used anytime, anywhere is one way to attract new customers and entice current ones to continue utilizing your company for their needs.
About the Author: Joyce Morse is an author who writes on a variety of topics, including business and mobile marketing.