A Beginners Guide to Online Growth!

With the boom that is being experienced within the world of e-commerce, it is no wonder that more and more online businesses are popping up all over the place. This is a good thing that you should take advantage of and use to finally get you in a position that you are doing what you love and able to leave that job that ha a dead end. There is a lot that you need to make sure that you keep in mind before you even begin this journey for your business needs. Having this information beforehand will help to reduce the number of mistakes that you will make when you get ready to begin your online business. Let us take a look at a few of the things that you need to make sure that you keep in mind before you start this journey.

Market to the Right Demographics

There is something to be said about making sure that you are sending the right message to the right people. One example of this would be to make sure that if you are going for a crowd that is into surfing, then you do not want to target people that are into buying customized dog collars. The key to being popular is to make sure that your marketing is hitting the mark in the demographics you are aiming for. This can save you a lot of trial and error that many beginners will make when trying to get their business up and running. The next tip will be just as important as you will want to make sure that you look at the method of getting paid for your goods and services.

Setup a Payment Gateway to Accept Payment

Having a way to accept payments will be just as important as the business end of things. This is why you need to make sure that you set up a payment portal that is reliable, safe and easy. This is a step that many people will forget about as it will not be at the top of their thought process. Knowing how to find a good payment gateway and how to get it set up will be a very important process that you have to make sure that you keep in mind.

Accept Multiple Forms of Payment

There is no need to move forward if the payment side of your business is not in place. Even once you get the payment gateway established, you will need to make sure that you are accepting all forms of payment. Many businesses lose out on potential customers due to the fact that they limit the types of payment that they are able to accept. If you only accept cash, then that will reduce you from being able to be an online business. If you only accept Visa then you are not getting the customers that have other forms of credit cards that they use online.

Mobilize

Make sure that you are making yourself mobile ready to deal with all of the customers that will be doing business with you on a regular basis. More and more people are living online and as such, they want sites that are mobile friendly. Nothing is more frustrating than having a site that has not been optimized for mobile devices and as such will not display the correct way. This can hurt you in the fact that customers will not want to do business with you as well as it may affect the ability for you to accept payments.

Offer Feedback Options

A customer having the ability to leave feedback is one of the most important things that you can do in helping to build a customer base that will in the end trust you. Having the ability to accept this feedback as well as helping to listen to the feedback and take the advice that is being given to you via the customers. The feedback that they are able to provide to you will help you to better cater to their needs and allow you the chance to make things better for your business and thus allow you to improve on areas where you are a little weak.

Market the Business as Much as Possible

Marketing the business is as essential as the other parts of running the business. If you fail to market it correctly, then your efforts will not be as successful when trying to get new customers to come and check out your business. The ones that you do have will get bored as there will not be anything there to help and keep the customer engaged. If you are not sure what you need to do in the marketing of your business, then you can always hire a firm that will handle all of the details for you.

As you are able to see, there is a lot of running your own business and the more that you understand from the beginning, then the better results that you will have. Following these tips, will make sure that you have a business that will be profitable and will go a long way in helping to give you a sense of accomplishment.

Have Content/ Products that People want

There is no use in having products to sell if the people do not want to buy them. This will involve a lot of research to see what people are and are not into and what types of goods or services that they are seeking out. A little research, in the beginning, will lead to a lot better results for you down the road. Look closely at the things that are doing well and those that are not doing so good and shift your focus on these accordingly. Take ideas from established online stores like Oroton outlet to have a clear idea and implement them in your case. This will help to lead to you having a lot better results with getting products sold in a timely manner. After you have established the selection of products that you are going to sell, you will then want to make sure that you focus on the marketing of the products.

SmartPhone Evolution: Apps to Enhance Marketing Productivity

Marketing doesn’t always happen at your desktop. In fact, marketers are more mobile than ever before, and they need to stay productive while on the go.  Apps for superior marketing productivity can:

  • Make communicating simpler
  • Boost collaborative efforts.
  • Maximize your time.
  • Automate your workflow.

If you’re not taking advantage of apps that can help your marketing workflows, you may be wasting opportunities for growth.  Here are 6 mobile apps to enhance your marketing productivity.

1. Slack

Slack has become a marketer’s best friend in nearly every industry. Teamwork is at the bedrock of marketing, and this communication app makes teams far more efficient and productive.
slack

You can ping team members, check out archived chats, and make on-boarding of new team members or clients easy.

Other Slack features include . . .

  • Open communication channels for different projects and teams
  • You can go mobile, or use Slack on your desktop
  • Internal and external sharing, including files, docs, and other assets
  • A flexible browsing interface
  • Read-state synchronization

Slack also integrates easily with a number of software ecosystems, such as Google Drive, Zendesk, Dropbox, MailChimp, and major social media channels like Twitter, Facebook, and Instagram.

2. Toggl

Marketers who freelance often need to have billable hours ready to go if a client asks. Toggl does just that, timing you how long it takes to complete a task, or a number of tasks of one client project.

toggl

Toggl is also great for timing how long it takes for you to do a certain task to help you tweak your workflow to become even more productive. You can even send detailed tracking reports from the app to clients.

Other Toggl productivity solutions are . . .

  • Charts for easy user digestion, also great for clients
  • Day-by-day productivity breakdown for tasks
  • User-friendly single click time tracking feature
  • Usable online and offline

The Toggl app is also geared for companies. Marketing managers can use the app data to tweak workflow for optimal productivity. This could have a big impact on marketing agency profits.

3. UberConference

The UberConference app simplifies conference calls by taking glitchy video software out of the boardroom. There is no pin or software to download with this productivity app, and you won’t need to decipher who is talking. UberConference shows you the profiles of all conference call members, and when they are speaking.
uber

A few features marketers can use include . . .

  • HD audio for clearer conference calls
  • Screen share option
  • Admin login with call controls
  • Social media integration
  • Document sharing
  • Compatible with Slack for chat messaging

This mobile marketing app also allows you to connect to conference calls while on the go. Whether you need to hash out client contracts, or connect with the team on an urgent issue, UberConference is a productivity powerhouse.

4. Noisli

Not all productivity apps are about production. The Noisli app doesn’t have scheduling features or note taking capabilities. However, this productivity app is all about heightening your focus to get in the zone. By providing background noise conducive to your workflow, you will simply get more done.

noisli

Marketers can find more focus using these Noisli features . . .

  • 16 different sounds (white noise, rain, wind, water, etc.)
  • Customizable by mixing sounds together
  • Adjustable volume for mixes
  • Built in timer and text editor
  • Colorful backgrounds for relaxation

“The service is mainly used as a concentration booster during work by coders, programmers, bloggers, writers, students, and translators,” Noisli founder, Stefano Merlo told CNET. “Noisli is also used by many teachers in the classroom as a base for creative writing classes or for exercises/games in elementary school.”

5. SocialPilot

This next productivity app is geared for social media marketers looking to automate their workflow. The SocialPilot app is a newer alternative to Hootsuite and Buffer with more advanced options for mobile marketers. It allows you to organize nearly every aspect of your social media scheduling.

socialpilot

Marketers can leverage SocialPilot for . . .

  • Full automation of scheduling social media posts.
  • Tracking all social accounts in the dashboard calendar.
  • Enhanced visibility via customized Facebook branding.
  • Bulk scheduling with a CSV or TXT file.
  • Team sharing with contributor and moderator settings.
  • Client management features for agencies.

This new productivity app for marketers can make social media management far more efficient. In fact, more than 75,000 agencies and marketing professionals trust SocialPilot to do just that.

6. Cloze

Have you ever wanted a personal assistant? Well, how about a virtual AI powered personal assistant you don’t need to pay? The Cloze app can make that happen. It is essentially a CRM that doesn’t require you to enter any data. The app automatically pulls your contact’s information, social media activity, and personal history, delivering one easily digestible place.

cloze

 The productivity wins for marketers include . . .

  • Compiles all your contacts in one place.
  • Updates contact information based on email signature changes.
  • Links scheduled items to the people mentioned.
  • Reminds you to reach out to people at appropriate times.
  • Organizes contacts by last touch point, location, initial meeting, etc.

“With the relaunch of Cloze, the app is moving away from being an email client of sorts, and instead is meant to function more as a tool that lets you track your contacts and your interactions in a variety of ways,” TechCrunch explained.

Ready to be the Most Productive Marketer on the Planet?

Well, maybe that is a bit of an overstatement. However, a more productive marketer is a more successful one, making you one of the savviest in your industry. From team collaboration to the soothing sounds of deep concentration, there is an app for that.

The right tools can make a big difference for any professional, and the Smartphone evolution has ushered in a variety of mobile apps that have made the mobile workforce fierce. What productivity apps are taking your marketing game to the next level?

How to Rank in Google Using the Best SEO Practices?

There are numerous methods to rank in Google. Ordinarily, Google and other search engines use many similar algorithms to determine a website’s ranking. The most extensive and popular method to rank your website in Google is by exhibiting proper SEO (Search Engine Optimization). Digital marketing evolved as a result of the Internet revolution. SEO, for anyone who doesn’t know, is one of the branches of digital marketing or online marketing. Who knew something like SEO would become popular in the days of conventional marketing.

Search Engine Result Pages or SERPs are commonly used to refer to Google’s pages. In the SEO community, you will encounter a very typical question that says: how high do you rank in SERPs for a particular keyword? However, you must not be dazzled and remain firm on grounds that lead you to your destiny. In this article, we will cover simple yet authentic SEO methods to improve website rankings. Furthermore, you must keep these three things in mind for a better SEO: the quality and amount of the content (off-page content), backlinks, and things you can do to improve within the website (on-page content).

Method 1

Natural Optimization is the Best SEO Practice

  1. The Hunt for Keywords

Google Keyword Planner is a tool that helps you search for the right keywords. You must get familiar with this SEO tool so you can use it to your benefit. If your website is about beauty products, you can search for keywords specific to the beauty industry. In addition, they must have a higher monthly search volume i.e. many people type in that particular keyword in Google search regularly. It is a ‘best SEO practice’ to do ‘keyword research’ at the beginning.

  1. Google Trends Manifest Changing Priorities

‘Google Trends’ is an online facility showing the changing behaviors over a period of time. You see, keywords don’t always remain the same. As a general rule, the priorities in industries keep on changing giving birth to newer search phrases. Therefore, you mustn’t hold on to the same set of keywords forever. Keep vibrant and maintain your website according to the recent trends.

  1. Mobile Optimization is Essential in the Age of Smartphones

You must optimize your website for the mobile audience. Mobiles are handy instruments and quickly becoming the leading search devices leaving behind computers & laptops. If your website doesn’t load quickly on mobiles, Google won’t rank it higher in SERPs. Nonetheless, getting your website AMP-friendly will make it run like a horse in derby race. It becomes responsive to user’s commands.

  1. Adopt Google As Much As You Can

Ensuring your businesses are part of Google Plus and have ‘Google My Business Listings’ will definitely push the rankings upward. Google, by far, is the most popular search engine in the world. We must respect that and adopt Google as much as we can.

Method 2

Content Creation

  1. Content Must Not Be Plagiarized

You must write highly relevant, error-free content for your website. Google appreciates the uniqueness and rejects any plagiarism. Distinctive content creation is easily the best SEO practice. Keep it simple, to the point, and don’t forget to add keywords you want the search engine to rank you for. You mustn’t sell any wrongful information either so the users get what they want.

A graphic designer can help you with the outlook of the website.

  1. High-Quality Content

If your website is in English, not making any grammar, spelling, and sentence structure mistakes can help you earn a good position in SERPs. On the contrary, if you are simply copy-pasting content, Google knows and it will penalize your website for doing that. Your website may never be able to rank.

  1. Significance of Images

Whether you are writing on your website or promoting your website, never forget to add images to the content. Tag them with your targeted keywords which is one of the best SEO practices.

  1. LSI Keywords

You can use lsigraph.com to find the related LSI keywords against your targeted keywords. Use them throughout your content. Google appreciates those pages that include the LSI keywords. But don’t add those that are not relevant. You must use those keywords which are the most relevant to your data.

Tip – Don’t overdo keywords. Keyword stuffing can cost you.

  1. Which Keywords to Select?

You must target those keywords which have less competition. For instance, instead of choosing ‘beauty salon’, you can choose a longer keyword such as ‘beauty salon in Brentwood’ because long-tail keywords are generally easier to rank for. But it must have some searches. Targeting longer keywords is part of the best SEO practices.

Tip – Google Adwords can tell you about the competition of keywords.

  1. Sitemap – A Must SEO Tactic

A ‘sitemap’ is like a complete guide to your website and a ‘best SEO practice’. It is like a road system of your website leading people to the right products or services. Click through rate (CTR) increases by 1 % after creating a sitemap. Google likes sitemaps and you shouldn’t ignore anything that it likes to move up the rankings.

Guest Author, Fizza Arshad, has a passion for writing on various subjects.

Top 10 Most Common #Mobile App #Design Mistakes

The mobile app market is saturated with competition. Trends turn over quickly, but no niche can last very long without several competitors jumping onto the bandwagon. These conditions result in a high failure rate across the board for the mobile app market. Only 20% of downloaded apps see users return after the first use, whereas 3% of apps remain in use after a month.

If any part of an app is undesirable, or slow to get the hang of, users are more likely to install a new one, rather than stick it out with the imperfect product. Nothing is wasted for the consumer when disposing of an app – except for the efforts of the designers and developers, that is. So, why is it that so many apps fail? Is this a predictable phenomenon that app designers and developers should accept? For clients, is this success rate acceptable? What does it take to bring your designs into the top 3% of prosperous apps?

The common mistakes span from failing to maintain consistency throughout the lifespan of an app, to attracting users in the first place. How can apps be designed with intuitive simplicity, without becoming repetitive and boring? How can an app offer pleasing details, without losing sight of a greater purpose? Most apps live and die in the first few days, so here are the top ten most common mistakes that designers can avoid.

mobile1

Only 3% of mobile apps are in use after being downloaded.

Common Mistake #1: A Poor First Impression

Often the first use, or first day with an app, is the most critical period to hook a potential user. The first impression is so critical that it could be an umbrella point for the rest of this top ten. If anything goes wrong, or appears confusing or boring, potential users are quickly disinterested. Although, the proper balance for first impressions is tricky to handle. In some cases, a lengthy onboarding, or process to discover necessary features can bores users. Yet, an instantly stimulating app may disregard the need for a proper tutorial, and promote confusion. Find the balance between an app that is immediately intuitive, but also introduces the users to the most exciting, engaging features quickly. Keep in mind that when users are coming to your app, they’re seeing it for the first time. Go through a proper beta testing process to learn how others perceive your app from the beginning. What seems obvious to the design team, may not be for newcomers.

Improper Onboarding

Onboarding is the step by step process of introducing a user to your app. Although it can be a good way to get someone quickly oriented, onboarding can also be a drawn out process that stands in the way of your users and their content. Often these tutorials are too long, and are likely swiped through blindly.

Sometimes, users have seen your app used in public or elsewhere, such that they get the point and just want to jump in. So, allow for a sort of quick exit strategy to avoid entirely blocking out the app upon its first use. To ensure that the onboarding process is in fact effective, consider which values this can communicate and how. The onboarding process should demonstrate the value of the app in order to hook a user, rather than just an explanation.

Go easy on the intro animation

Some designers address the issue of a good first impression with gripping intro animations to dazzle new users. But, keep in mind that every time someone wants to run the app, they’re going to have to sit through the same thing over and over. If the app serves a daily function, then this will tire your users quickly. Ten seconds of someone’s day for a logo to swipe across the screen and maybe spin a couple times don’t really seem worth it after a while.

Common Mistake #2: Designing an App Without Purpose

Avoid entering the design process without succinct intentions. Apps are often designed and developed in order to follow trends, rather than to solve a problem, fill a niche, or offer a distinct service. What is the ambition for the app? For the designer and their team, the sense of purpose will affect every step of a project. This sensibility will guide each decision from the branding or marketing of an app, to the wireframe format, and button aesthetic. If the purpose is clear, each piece of the app will communicate and function as a coherent whole. Therefore, have the design and development team continually consider their decisions within a greater goal. As the project progresses, the initial ambition may change. This is okay, as long as the vision remains coherent.

Conveying this vision to your potential users means that they will understand what value the app brings to their life. Thus, this vision is an important thing to communicate in a first impression. The question becomes how quickly can you convince users of your vision for the app? How it will improve a person’s life, or provide some sort of enjoyment or comfort. If this ambition is conveyed quickly, then as long as your app is in fact useful, it will make it into the 3%.

Often joining a pre-existing market, or app niche, means that there are apps to study while designing your own. Thus, be careful how you choose to ‘re-purpose’ what is already out there. Study the existing app market, rather than skimming over it. Then, improve upon existing products with intent, rather than thoughtlessly imitating.

Common Mistake #3: Missing Out On UX Design Mapping

Be careful not to skip over a thoughtful planning of an app’s UX architecture before jumping into design work. Even before getting to a wireframing stage, the flow and structure of an app should be mapped out. Designers are often too excited to produce aesthetics and details. This results in a culture of designers who generally under appreciate UX, and the necessary logic or navigation within an app. Slow down. Sketch out the flow of the app first before worrying too much about the finer brush strokes. Often apps fail from an overarching lack of flow and organization, rather than imperfect details. However, once the design process takes off always keep the big picture in mind. The details and aesthetic should then clearly evoke the greater concept.

Common Mistake #4: Disregarding App Development Budget

As soon as the basis of the app is sketched, this is a good time to get a budget from the development team. This way you don’t reach the end of the project and suddenly need to start cutting critical features. As your design career develops, always take note of the average costs of constructing your concepts so that your design thinking responds to economic restraints. Budgets should be useful design constraints to work within.

mobile2

Many failed apps try to cram too many features in from launch.

Like what you’re reading?

Get the latest updates first.

No spam. Just great engineering and design posts.

Common Mistake #5: Cramming in Design Features

Hopefully, rigorous wireframing will make the distinction between necessary and excessive functions clear. The platform is already the ultimate swiss army knife, so your app doesn’t need to be. Not only will cramming an app with features lead to a likely disorienting User Experience, but an overloaded app will also be difficult to market. If the use of the app is difficult to explain in a concise way, it’s likely trying to do too much. Paring down features is always hard, but it’s necessary. Often, the best strategy might be to gain trust in the beginning with a single or few features, then later in the life of the app can new ones be ‘tested’. This way, the additional features are less likely to interfere with the crucial first few days of an apps’ life.

Common Mistake #6: Dismissing App Context

Although the conditions of most design offices practically operate within a vacuum, app designers must be aware of wider contexts. Although purpose and ambition are important, they become irrelevant if not directed within the proper context. Remember that although you and your design team may know your app very well, and find its interfacing obvious, this may not be the case for first time users, or different demographics.

Consider the immediate context or situation in which the app is intended to be used. Given the social situation, how long might the person expect to be on the app for? What else might be helpful for them to stumble upon given the circumstance? For example, UBER’s interface excels at being used very quickly. This means that for the most part, there isn’t much room for other content. This is perfect because when a user is out with friends and needing to book a ride, your conversation is hardly interrupted in the process. UBER hides a lot of support content deep within the app, but it only appears once the scenario calls for it.

Who is the target audience for the app? How might the type of user affect how the design of the app? Perhaps, consider that an app targeted for a younger user may be able to take more liberties in assuming a certain level of intuition from the user. Whereas, many functions may need to be pointed out for a less tech savvy user. Is your app meant to be accessed quickly and for a short period of time? Or, is this an app with lots of content that allows users to stay a while? How will the design convey this form of use?

A good app design should consider the context in which it is used.

Common Mistake #7: Underestimating Crossing Platforms

Often apps are developed quickly as a response to changing markets or advancing competitors. This often results in web content being dragged into the mobile platform. A constant issue, which you’d think would be widely understood by now, is that often apps and other mobile content make poor transitions between the desktop, or mobile platforms. No longer can mobile design get away with scaling down web content in the hope of getting a business quickly into the mobile market. The web to mobile transition doesn’t just mean scaling everything down, but also being able to work with less. Functions, navigation and content must all be conveyed with a more minimal strategy. Another common issue appears when an app developing team aspires to release a product simultaneously on all platforms, and through different app stores. This often results in poor compatibility, or a generally buggy, unpolished app.The gymnastics of balancing multiple platforms may be too much to add onto the launch of an app. However, it doesn’t hurt to sometimes take it slowly with one OS at a time, and iron out the major issues, before worrying about compatibility between platforms.

Common Mistake #8: Overcomplicating App Design

The famous architect Mies Van der Rohe once said, “It’s better to be good than to be unique”. Ensure that your design is meeting the brief before you start breaking the box or adding flourishes. When a designer finds themselves adding things in order to make a composition more appealing or exciting, these choices will likely lack much value. Continue to ask throughout the design process, how much can I remove? Instead of designing additively, design reductively. What isn’t needed? This method is directed as much towards content, concept and function as it is aesthetics. Over complexity is often a result of a design unnecessarily breaking conventions. Several symbols and interfaces are standard within our visual and tactile language. Will your product really benefit from reworking these standards? Standard icons have proven themselves to be universally intuitive. Thus, they are often the quickest way to provide visual cues without cluttering a screen. Don’t let your design flourishes get in the way of the actual content, or function of the app. Often, apps are not given enough white space. The need for white space is a graphic concept that has transcended both digital and print, thus it shouldn’t be underrated. Give elements on the screen room to breath so that all of the work you put into navigation and UX can be felt.

The app design process can be reductive, rather than additive.

Common Mistake #9: Design Inconsistencies

To the point on simplicity, if a design is going to introduce new standards, they have to at least be consistent across the app. Each new function or piece of content doesn’t necessarily have to be an opportunity to introduce a new design concept. Are texts uniformly formatted? Do UI elements behave in predictable, yet pleasing ways throughout the app? Design consistency must find the balance between existing within common visual language, as well as avoiding being aesthetically stagnant. The balance between intuitive consistency and boredom is a fine line.

Common Mistake #10: Under Utilizing App Beta Testing

All designers should analyze the use of their apps with some sort of feedback loop in order to learn what is and isn’t working. A common mistake in testing is for a team to do their beta testing in-house. You need to bring in fresh eyes in order to really dig into the drafts of the app. Send out an ad for beta testers and work with a select audience before going public. This can be a great way to iron out details, edit down features, and find what’s missing. Although, beta testing can be time consuming, it may be a better alternative to developing an app that flops. Anticipate that testing often takes 8 weeks for some developers to do it properly. Avoid using friends or colleagues as testers as they may not criticize the app with the honesty that you need. Using app blogs or website to review your app is another way to test the app in a public setting without a full launch. If you’re having a hard time paring down features for your app, this is a good opportunity to see what elements matter or not.

The app design market is a battleground, so designing products which are only adequate just isn’t enough. Find a way to hook users from the beginning – communicate, and demonstrate the critical values and features as soon as you can. To be able to do this, your design team must have a coherent vision of what the app is hoping to achieve. In order to establish this ambition, a rigorous story-boarding process can iron out what is and isn’t imperative. Consider which types of users your app may best fit with. Then refine and refine until absolutely nothing else can be taken away from the project without it falling apart.

This article is originally posted here.

#Marketing to a Young Audience Made Easy

If your business relies on the interest and participation of young people, you need to target them. Targeting young audiences is not something that can be done in the same way to other forms of marketing. It’s best to take an approach that’s specific to them. Here’s how to do that.

Reflect Them

Young people engage with companies and brands on a much more personal way. There are many reasons for this. For a start, they are growing up in the age of social media. Brands are not distant entities that churn out products. These days, most companies have a presence and a voice of their own. They become more like people than corporations. This is something that you have to keep in mind when you are producing marketing content for your brand. You won’t find success if you’re stuck in the past and not willing to give your brand a human face.

Everything Must be Mobile

Nearly 90% of young people have a mobile device that they use to browse the internet. This is something that brands like yours have to be able to take advantage of in order to find success. The website you use has to have a responsive design. That way, customers will be able to browse it when they’re on the go or using their phones. It’s young people who are driving the movement away from desktop browsing and towards mobile browsing. So, if you can create an app, a good mobile-friendly site and have plenty of social media accounts, you should do well. Companies like GravityDigital can help with online marketing if you are struggling, so don’t be afraid to get help.

young2

Photo Source

Focus on Achieving Comments and Shares

If you want to know where to find young people, the answer is clearly on social media. This is where the vast majority of young people are most accessible for companies. There are many more young people than old people using Facebook and Twitter. That means there is no better way to engage with them. Focus on creating content that creates some kind of buzz and interest on social media platforms. It will have to be humorous and playful in some way if you’re going to grab people’s attentions. And if you succeed, you’ll know because you’ll be plenty of shares, comments and likes. That’s exactly what you should be aiming for.

Don’t Worry About Loyalty

Many business owners are still hung up on the idea of loyalty. The old types of brand loyalty are not really applicable anymore. If you want your brand to be relevant to young people, then there are other ways to do this. You have to be moving forward and trying new things all the time. If you’re not, then young people won’t hesitate to move towards another brand. You can’t expect brand loyalty or take customers for granted. That’s why it’s important not to get complacent off the back of some early success. When you’re selling to a young market, their interest can fade quickly.

young3

Photo Source

#Technology Can Increase Your #Sales Via These 5 Methods

If you want to increase sales in your business, technology might offer the best solution. These five methods will all allow you to increase sales by using technology to your advantage.

Fast In-Store Checkout

The technology that can be used in your store is advancing all the time. Checkout equipment is very fast and easy to use now. People can even use contactless payment technology if you have the right equipment to make that happen. When people are standing in line, they don’t want to wait around forever. If the queue is moving slowly, they might give up and not bother buying. But when you have technology that allows for fast payment, this is something that won’t become a problem.

checkout1

Photo Source

App Store Sales

Many retailers now use apps as a platform on which they can sell to customers. This is something that you should definitely consider if you want to make more sales. As more and more people use their smartphones to browse and buy things online, you need to get up to speed. It’s the responsibility of every business owner to keep up with the habits of the consumers. Failing to will lead to the business getting left behind and missing out on sales. There are companies that can help with mobile application development if you don’t know anything about that kind of thing.

checkout2

Photo Source

Upselling Online

Online sales are vitally important to modern businesses. Even for businesses that operate on the high street, ecommerce cannot be ignored. It functions as a way of selling to more people than ever before and reaching people all over the world. It’s also a great tool because upselling is so easy when you’re selling online. This is when your website suggests other items that customers might like before they check out. That way, you can often make a few sales rather than just one.

Email Newsletters

It’s a good idea to compile a database of customer email addresses. That way, you can send out a newsletter to people whenever you have updates or offers to inform people of. These newsletters will find themselves in the inbox of anyone who has given you their details in the best. And it helps to keep your business at the forefront of their minds. This is important because you need repeat business if you want your company to remain profitable into the future. It’s very cheap to create and send newsletters too.

checkout3

Image Source

Encouraging People to Spread the Word

When people like your business, they are likely to tell their friends about it. And there are a few ways in which technology and the internet can help you to encourage people to do this. One smart thing that many companies do is make their stores compatible with free wi-fi. That means that when a customer is in the store, they can take photos or send out tweets. This then helps to spread the word, and it’s something that can encourage more people to come to your store. It’s so easy to do as well, so give it a try.

checkout4

Image Source