With the New Year off and running, what are some of your goals as a business owner? If mobile marketing is not on your New Year’s resolution list, rework that list pronto.
As more and more business owner are discovering over time, mobile marketing can and should play a key role in one’s business plans. Not only does it mean more eyes are checking out one’s brand, but it also opens up the door for increased streams of revenue.
So, where do you start when it comes to mobile marketing?
Have a Game Plan in Place
First and foremost, if you are not up to speed on mobile marketing and all it can offer your company, set aside time to learn the ins and outs of it.
For those who are not tuned-in to mobile marketing, this form of marketing your brand and making more sales is beneficial for the following reasons:
- More consumers are shopping on the go – While visits in person to stores of course still exist, greater numbers of consumers are shopping from their homes, offices, travel destinations and more. If you have a mobile presence, you can catch consumers while they’re out and about, meaning more revenue for your business;
- Spreading the word – Mobile marketing can lead to multiple sales in a hurry. If you target someone on their mobile device, there is a good chance they are out with other people (family, friends, co-workers etc.) at the time. Hit them up on their mobile device with an interesting product or service and they are likely to tell others about it. Before you know it, you are ringing up sales with more than one intended customer;
- Savings over time – Instead of doing multiple marketing campaigns that involve pitches to some consumers who may have zero to little interest in your brand; mobile marketing allows you to focus on those specific individuals who have chosen to opt-in to what you have to offer. As a result, your marketing efforts are focused and stand a better chance of hitting pay dirt;
- Better bang for your buck – According to various reports and surveys, mobile marketing offers you a higher open rate than traditional marketing. A 2012 study from the Interactive Advertising Bureau noted that 70 percent of consumers were open to mobile ads, and prefer receiving such ads on their smartphone;
- Results that matter – Lastly, mobile marketing helps you in recording and analyzing your advertising efforts. Like many companies, you’re likely working with a marketing and advertising budget. With that in mind, you want to know what is working and what is not working so that you can best spend your marketing and advertising dollars.
In 2015, make it the year that your business and mobile marketing combined for a winning promotion.
About the Author: Miguel Salcido has been a professional search marketing consultant for over 11 years. He is the founder and CEO of Organic Media Group, a content driven SEO agency. He also likes to blog at OrganicSEOConsultant.com and share insights into advanced SEO.