What’s in Your Social Media Playbook?

If your company doesn’t seem to be getting the love it deserves, could it be that your social media game is lacking?


While some companies are masters at using social media, others fall short on their efforts. As a result, they are missing out on solid networking opportunities and increasing their revenue streams.

So, how can you take your social media game to new heights in 2015?

Be a Player

In order to be a relevant player on social media, keep these tips in mind:

  1. Strategy – First and foremost, put forth a solid strategy and stick to it as much as possible. Let’s say you’re just opening a new business and you want to promote it; how best do you go about that? While you will typically use means such as marketing and advertising, social media is essentially free of charge, other than time and effort. Whether you do the social networking or hire someone to handle the task, there needs to be a sound strategy in play. Which sites will you lean on? Will you share other people’s tweets and posts and how often? Who are you looking to follow? Can anyone following you in turn be a bad follower? These are all things that you should address before going live on a social site;
  2. Focus – While it is okay to have multiple social pages for your business networking needs, don’t spread yourself too thin. Sites like Facebook, Twitter, Google+, Pinterest, Instragram etc. are great for promoting your brand, but there are other sites such as LinkedIn, YouTube and Ryze that should not be overlooked for doing some online business networking. The key here is to make sure you are focused on any site that you socialize on, meaning you post regularly and provide posts that are relevant to each site;
  3. Relationships – One of the first things to avoid if you are promoting your brand on a site like Twitter is buying followers. Sure, your follower numbers will tilt up, but many of them in all likelihood will turn out to be old and/or suspended accounts. What you should be looking for are authentic and relevant followers. In the event your brand involves SEO, having followers tied to SEO is perfect. If your brand is baby clothing and many of your followers are tech folks, are you going to really get much worthwhile out of the follows other than numbers? That doesn’t mean you can’t have such followers, just make sure majority of them have relevancy to what your field of work is;
  4. Consistency – In conclusion, make sure that you are not an infrequent visitor to your social pages. Along with making you look out of the loop, infrequent visits also could mean missing out on customer needs, the chance to gain new customers, and seeing what the competition is doing. Studies abound at which days and hours of the week are the best times to tweet, share, pin etc. Find the days and hours which work best for you, whereby social media will have your full attention during those times.

As a business owner, how do you make social media work for your brand?

About the Author: Miguel Salcido has been a professional search marketing consultant for over 11 years. He is the founder and CEO of Organic Media Group, a content driven SEO agency. He also likes to blog at OrganicSEOConsultant.com and share insights into advanced SEO. 

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