Branding is such an important part of marketing that entire companies are devoted to helping businesses develop their brand.
There are logo design companies, companies that will help you come up with a memorable name for your business, licensing companies that help you get your brand name on products, and more.
One of the latest trends that businesses are having a lot of success with is mobile applications.
More companies are coming out with branded mobile apps and the growth appears to be exponential.
As the following article shows, if you’re still wondering if and/or how your mobile app can help your brand stand out, read on.
When a customer opts in to download your mobile app, they’ve instantly become vested in its success.
You’re both on the same page as far as wanting this relationship to work. You want them to like the app and find it useful. They want to like the app and for it to be useful to them.
The very fact that they’ve downloaded your mobile app connects them to your business in a way no other branding campaign has been able to accomplish in the past. Your customer is now on your team. Congratulations!
Increases Brand Recognition
Ad men decades ago learned that repetition is the most powerful tool in advertising.
That’s why you keep seeing the same television commercials being played over and over again. That’s why you see identical ads being shown in magazines and subscriptions. That’s why vehicles made without logos installed on the chassis are unheard of. Car manufacturers want their logos prominently displayed for every driver on the road to see.
The more a person sees a logo, the more they learn to recognize the brand.
When a person downloads and installs your mobile app, you’ve plastered your company logo on their mobile device screen, where they’ll see it multiple times every day. Way to go!
Adds Revenue Stream
There’s no cheaper way to add a revenue stream to your business than with a mobile app.
Once you have a developer create the mobile app for your business, you can use it countless times. Pay once, use forever.
Other ways to create revenue streams pale in comparison.
What are you going to do? Open up another retail location for hundreds of thousands of dollars? Build a second website that will languish on the Internet and bring in small trickles of money? Sell stock in your company and give away part ownership.
No. These are all sorry excuses for growth compared to the trendy, easy mobile app.
Once you get the app developed and start distributing it, you’ve added yet another way for your company to bring in cash. Nice job!
You’re going to love the ease of use and lack of complexity in your company’s mobile app.
Just having one available will improve your brand because it lets people know you’re up with the times, always growing and looking for new ways to improve the customer experience.
That’s a great rep to have.
About the Author: Kate Supino writes extensively about best business practices.
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