When it comes to utilizing information, big data can be a big help for your business.
The data your business produces and other data found on the web can offer incredible insights into how your business functions and how it can improve.
With big success in mind, here are just a few ways your business can best utilize big data:
Use Website Search Analytics
Your business’s website is the key to unlocking big data’s big potential.
For instance, your website’s very own search tool can provide you with information you need to know about your customers.
By simply looking at the data your search tool produces, you can discover which search terms visitors use the most.
This type of information can tell you which areas of your website are most popular, which areas need improvement, and if visitors are having trouble finding something within your website.
If you’re having difficulty mining the big data from your website’s search tool, Google has a custom search tool that’s free and easy to use.
Keep an Eye on Social Media
Sometimes it’s the big data your website doesn’t produce that ends up being the most helpful. If you really want to know what people are saying about your brand or your business’s products and services, social media is a great place to look.
Social sites like Facebook and LinkedIn are big data producing powerhouses.
By keeping an eye social media, you can engage with a massive consumer audience while also following trends in your industry.
You can also download social media monitoring tools that track all the social data that has to do with your business.
Put Your Analytics Dashboard to Work
Your website produces tons useful data every day.
As the following article looks at, the question can be, Is your big data going to waste?
Well, if you’re not putting your analytics dashboard to work, then it probably is going to waste.
Whether you use Google Analytics or any of the other awesome dashboard tools available, there’s more to your dashboard than page hits.
Instead of just checking your dashboard at the end of each week, utilize the big data information your dashboard provides.
Your dashboard can give you valuable insights into your site’s mobile visitors, conversions, traffic sources, and overall audience engagement. By utilizing this tool, you’ll never waste data again.
Quantify Your Website
If your website’s analytics dashboard is king, then quantifying your website is the entire kingdom.
That’s right; one of the best ways to put your website’s big data to good use is quantification. There are a number of big data benefits that come from quantifying your business website.
Quantifying your site allows you to learn a lot about your visitors including their age, gender, income, how often they visit, and how many of your visitors prefer to visit your site from their mobile devices. With this information, you can better target niche visitors as well as larger consumer groups.
When equipped with big data and some helpful tools, you can truly find success for your business and its website.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media and website analytics.