Big data analytics is a powerful tool that can be used to improve almost every aspect of your business, including marketing.
By implementing this technology, you will be able to process and analyze a large quantity and variety of marketing data, and gain valuable insights that can help you enhance the effectiveness of your marketing efforts.
In order to get the most out of big data, you have to try to stay up-to-date with the latest big data marketing trends.
Here are four big data marketing trends you should watch out for as 2015 rolls along:
Big Data Will Improve Personalization
In an Infosys survey, about 86 percent of respondents indicated that personalization influenced their choice of products to a certain extent, and 25 percent said that personalization had a significant influence on their choice of products.
Another study, which was conducted by McKinsey, revealed that businesses that regard data-driven personalization as a main priority when they are making marketing and sales decisions increase their marketing ROI by at least 10 percent.
While many businesses and marketers are still struggling with personalization, they will have greater success in the near future as big data analytics tools and platforms become increasingly easier to use.
Better Customer Engagement through Lead Scoring
According to an article entitled “4 Big Data Marketing Trends to Watch This Year“, lead scoring enables businesses to analyze information about potential customers, so that they can determine whether or not they are strong prospects.
Then, they can rank strong prospects based on perceived value and direct their big data marketing efforts towards prospects whom they have the best chance of converting.
Lead scoring combines big data analytics and human oversight to maximize the potential of customer data. The difficult task of going through massive quantities of data will be performed by algorithms, while marketers only need to oversee the results.
As such, they will be able to evaluate leads more accurately and efficiently.
Integrating Big Data with Mobile
According to a recent study conducted by Ovum, it is estimated that mobile will be the sole form of Internet access for more than one billion people around the world in 2015.
Therefore, mobile is expected to become an increasingly important source of data for businesses.
Businesses can take advantage of this trend by integrating big data with mobile to obtain more valuable consumer insights.
Pre-targeting is a marketing tactic that enables businesses to target consumers based on what they are going to do rather than what they have already done.
Businesses can create pre-targeted ads by using big data analytics to predict their customers’ preferences and send them personalized marketing messages while they are in the buying phase.
Big data analytics can do wonders for your business.
It can help you gain a better understanding of your target consumers’ habits and preferences, so that you can devise effective marketing strategies to attract, engage and convert them.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.