That’s right, more and more loan providers are turning to mobile marketing to get the word out about their payday loans.
With mobile money in mind, here are just a few ways payday loan companies are taking advantage of mobile marketing:
Because most transactions take place in person, payday loan companies depend on the local economy for the majority of their business.
Fortunately, mobile marketing offers location-based services that put your local payday loan provider in the palm of your hand.
With mobile marketing, loan providers can advertise their services to you based on your geographic location.
This means whether you’re at home or on the run, you can receive loan information on your mobile device from the nearest payday loan business.
Loan Information in Short Message Format
Getting to the point quickly and accurately is the key to marketing, which is exactly what SMS mobile marketing provides.
SMS, or short message service, uses 160 characters or less to promote a company’s goods and services. Loan providers are using SMS texts to better inform their audience on the payday process.
Whether it’s something as simple as explaining the fees involved or sending quick reminders that payday loans are a real financial option, SMS mobile marketing is effective.
As the article “How do payday loans work?” asks, well, this can also be explained in short messages that include links to more in-depth explanations.
If you’re not a fan of opting-in to marketing content that’s sent directly to your phone at random, there’s a mobile marketing alternative.
QR codes, or quick response codes, are quickly growing in popularity as a convenient way to learn more about a business without signing up for full marketing campaigns.
Those square-shaped barcodes you see everywhere are QR codes and many payday loan providers include these codes in their print and online advertisements.
You can scan these codes with your smartphone or computer to find out more about what the loan provider has to offer.
It’s a one-time marketing commitment, so you don’t have to worry about being bombarded with mobile messages.
Loan providers are looking out for you, the customer, by spreading the word about payday loan scammers.
As payday loans gain popularity, more and more fraudulent companies are popping up and attempting to con people out of their hard earned money.
Whether it’s with over-the-top fees or using an applicant’s personal information to gain access to their finances, payday loan scams are out there.
As a result, loan providers are using their mobile marketing influence to let current and potential customers know the warning signs of payday scams.
One of the most important aspects of mobile marketing is the instantaneous deliverability of marketing messages.
This is a huge benefit for customers in search of loan assistance because it gives them a direct line to payday loan providers. With access like this, you can rest assured you’re getting the most up to date loan information available.
If you’re interested in learning more about payday loans, opt-in to your local loan provider’s marketing campaign today.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including finance and business.