Can personal injury lawyers make a case for marketing? Some law firms may overlook marketing, or focus their marketing efforts on expensive TV spots or brochures. In fact, personal injury lawyers stand to gain a great deal from a vibrant marketing strategy that encompasses marketing techniques such as social media and blog posts.
With some careful planning, personal injury lawyers can use marketing to drum up new business and build good relationships with their clients.
What are some of the ways personal injury lawyers can make the most of marketing?
Raising Brand Awareness
Marketing helps raise the profile of personal injury lawyers. Through mediums such as Facebook, a personal injury lawyer can raise awareness of what they do and how they can help potential clients.
Raising brand awareness in this way keeps a law firm in their followers’ minds, making it more likely that they will turn to them if they need to.
Authority and sound knowledge are important traits in any lawyer, and marketing can be used to establish that.
From helpful blog posts to website content, or even a white paper, personal injury lawyers can use marketing to let clients know that they are reliable, experienced, and trustworthy.
Sharing Informative Content
Part of establishing authority is sharing genuinely helpful content.
For example, the article “You Need a Personal Injury Lawyer Now“, points out how important it is for clients to speak with personal injury lawyers as soon as it seems a lawsuit is forthcoming.
Sharing helpful information such as when to contact a lawyer, how to make a claim, or what different aspects of the law mean for the layman are all ways marketing can be used to connect with clients.
Finding New Clients
Marketing such as social media or blog posts can help personal injury lawyers to find new clients, boosting their business. Good SEO will help lawyers to attract clients who are searching for them.
A strong social media presence can be used to gain new clients, and high quality content will give them a reason to stay and learn more about the firm.
The law can seem dry and dusty to the casual browser. A strong marketing campaign can help to combat that, by establishing a brand personality for a personal injury law firm.
From getting to know individual practitioners to breaking down legalese into everyday language, lawyers can use marketing to connect with their clients on a personal level.
A helpful, friendly and open online presence can be used to foster trust and establish the personal injury lawyer as someone to turn to for any legal needs.
Personal injury lawyers shouldn’t overlook the importance of metrics. Website or blog statistics and social media metrics can be used to give lawyers an insight into their visitors and clients. Who are they? What are they looking for? Which marketing strategies are working well, and which could be performing better?
By measuring results, personal injury lawyers can build an even more effective marketing strategy.
From their website landing page to their social media profiles, personal injury lawyers can use marketing to raise their profile, establish their trustworthiness, and forge long lasting client relationships.
About the Author: Tristan Anwyn is an author who writes on a range of topics including social media, SEO that works, and how to improve your marketing.