Text Your Way to New Gym Memberships

If you’re trying to increase membership at your gym, text message marketing could be the answer. That’s right; marketing via text can help you effectively reach a massive mobile audience with each campaign you send.

Here are just a few ways your gym can flex its text message marketing muscle and increase memberships in the process:

resized_textingText Message Marketing in Action

Text marketing is taking the fitness industry by storm and a growing number of gyms across the country are already jumping on the text marketing bandwagon.

From increasing memberships to promoting contests and sending general notifications, text message marketing is proving its worth for gyms of all sizes.

Among the examples:

  • Gold’s Gym – As one of the country’s largest gym franchises, Gold’s is continuously increasing memberships by texting free renewal offers to members who get family and friends to join.
  • CrossFit – Although CrossFit is new to the gym game, it already has a huge following in part thanks to its text marketing campaigns. CrossFit gym owners are sending “workout of the day” texts to members and encouraging them to forward those texts to friends and family, which is resulting in increased membership.
  • Planet Fitness – In order to improve customer satisfaction, Planet Fitness uses text messages to survey its members in order to improve their gym experience. The gym’s marketing team knows that satisfied members lead to word of mouth marketing and more paying members.

Now that you have a better sense of how other gyms are using text marketing, here are a few ways your gym can use text message marketing to its advantage:

Optimize the Opt-In

As the following article looks at, if you’re wondering how to increase your fitness center memberships with text message marketing, it’s important to remember that it all starts with the opt-in.

Sure, a standard opt-in message describing the benefits of joining your gym is helpful, but offering up a freebie is much more enticing. To make the best impression with your first opt-in message, optimize it with an offer such as a free enrollment, discounted monthly rate, or free gym service.

Whether it’s a complimentary personal trainer for the first month of membership or free membership for the first month, offering something of value during the opt-in process is the key to increasing members.

Capitalize on Forwarding

Gyms across the country rely on word of mouth for a large part of their new member marketing, which is exactly where text forwarding comes into play. To help increase word of mouth marketing, you can offer current members unique incentives when they forward your marketing campaigns to their friends and family.

Just make sure you make your messages sharable. This includes making the text message short and informative. Likewise, you’ll want to make sure there is an easy to find “Forward” option under your message drop-down menu.

Send Exit Surveys

check_iStock_000016849530XSmallYou can learn a lot from members who decide to end their memberships. In order to do so, use text message exit surveys to find out more about why certain members are leaving.

Whether it’s because the member is moving to another city or they’re dissatisfied with their gym experience, exit surveys will help you improve your gym and increase future memberships.

When it comes to getting more members through the door, it’s time for your gym to exercise its marketing efforts with text messaging.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and mobile technology.

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