Although the marketing world is abuzz about short codes, your business shouldn’t overlook the advantages of using a long code service. Long codes are oftentimes a more effective way to market your business on a mobile level.
Here are just a few benefits of going the long code route:
Long Codes in a Nutshell
Simply put; longs codes are 10-digit mobile phone numbers used for texting and calling purposes. They are the same length as standard phone numbers, but because they are longer than short codes, which are usually four to six digits, they are referred to as long.
What does all of this mean for your business? Well, there are a number of long code texting services available that can help improve marketing and communications between your business and its customers.
The following is just a handful of the advantages that go along with choosing a long code texting service…
Familiar Messaging
If you’ve ever received a short code message from another business, the first thing that stands out is probably the format. Short codes are shorter than regular phone numbers that makes them, stand out in a bad way.
Short codes look like spam when compared to other standard numbers on your customers’ mobile call lists. This causes recipients to want to ignore or delete the short code messages they receive.
As the article, “The long and short of a long codes texting service” looks at, it is the fact your messages will have all 10 digits, which makes them much more familiar to recipients.
More Messaging Options
If you’re looking for mobile outreach that has the potential to reach all of your customers, then a long code service is the right choice.
For starters, all mobile carriers support long codes because they use ten digits. This type of outreach is not possible with short codes.
In addition, long codes also support voice. This allows your business to seamlessly switch between texting and calling when it comes to marketing and customer communications. Voice is something short codes simply can’t provide.
Customer Convenience
There’s nothing more irritating than receiving a text message from an unknown sender. With that said, short codes make it impossible for your customers to save and store your business’s number.
Long codes work just like standard phone numbers and are therefore storable on your customers’ mobile devices. This is not only convenient for your customers, but it also adds a level of trust to your mobile marketing and communications.
Not only that, most long code service providers also offer exclusive codes. This means you can use the same code over and over again with the same customer, which is great for your business’s long-term marketing endeavors.
Messaging Versatility
As mentioned above, long code text message services work with all mobile carriers. If that’s not enough of a reason to go the long code route, then consider this: long codes can be used internationally as well.
Additionally, both VoIP mobile devices and Google Voice are long-code friendly.
If you want to improve your business’s texting practices, then give long codes a chance as part of your marketing strategy.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including customer outreach and mobile marketing.
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