For those business owners who have been a little slow to the search engine optimization (SEO) party, what are you waiting for? As more and more people running companies have discovered in recent years, SEO is a great means (and albeit a pretty necessary one) for companies to spread the word about their brands.
Sure, some companies either don’t want to take the time and/or effort to utilize SEO or they just think that there are other means by which to spread the word regarding their brands. In both of those cases, it is the business owner and brand that come out the losers.
With that in mind, why should SEO be front and center in promoting your brand the remainder of this year and beyond?
Piecing the Brand Puzzle Together
For starters, search engine optimization is not the sole part of the brand promotion puzzle, but a rather large one.
To effectively get your brand in front of as many eyes as possible, keep these tidbits in mind:
- Know who is doing your SEO – If you feel confident enough in doing your own SEO (in-house), then make sure you hire the right person/persons to oversee it. SEO is more than just sticking a few keyword links in copy and hoping readers click on them. You need a strategy, a strategy that you will need to review and likely tweet from time to time. If going outside your business makes you feel more comfortable, make sure you are set on hiring an SEO agency that comes with results and not broken promises. The SEO agency or agencies telling you that they can turn your website into an overnight sensation is the same agency or agencies you should run from. Proper SEO doesn’t blossom overnight, so don’t be fooled;
- Make SEO part of the mix – Just like all the ingredients needed to turn out the best cake or pie, your brand needs the proper mix of items. While the right keywords and links that work (meaning they are not broken when a reader tries to click on them) are critical, so too is having strong content, not to mention promoting it regularly and efficiently on social media. All the great SEO in the world means little or nothing if the content is lackluster and/or you are avoiding social media like the plague. Put all the pieces of the puzzle together for the best results;
- Review what you are doing – Finally, don’t get stuck in the mud when it comes to your SEO needs. Some businesses may think that just because their SEO efforts appear to be working that there is no additional work to be done; far from it. Whether you are doing the SEO work in-house or outsourcing it, make sure it is reviewed periodically. The businesses which typically succeed are those who are thinking about tomorrow, not yesterday.
If SEO has not been on your business radar up to now, then hire the best talent available to get it working today.
About the Author: Dave Thomas covers a variety of business topics on the web.