Fortunately, there are a number of ways your business can put its brand in the spotlight by going the mobile route.
With brand mobility in mind, here are some handheld ways your brand can take advantage of the mobile revolution:
Consumers of all kinds use their smart phones for just about everything, including shopping and researching brands. This gives your business a unique marketing opportunity, especially when it comes to texting.
That’s right; text message marketing is a great way to take your customer outreach to an entirely new level. Whether you go the short code or long code route, text marketing gives your brand the ability to reach consumers anywhere.
You can send quick promotional texts, offer up mobile coupons, and even send last minute sale reminders directly to the palms of your customers’ hands.
Text message marketing also makes in-the-moment advertising a possibility, which is hugely beneficial when it comes to reaching on-the-go customers.
Mobile Business Apps
If you truly want to take advantage of everything mobile technology has to offer, then you need to create your own mobile app.
The article “Mobility – IT’s Challenge and Opportunity” mentions the growing demand for mobile technologies in business environments.
By creating your own mobile app, your business can offer its customers all the functionality of your website on their mobile devices. Whether that means a mobile shopping cart or a full-fledged mobile version of your website, a mobile app can bring your business to life on a handheld level.
Gone are the days when consumers had to wait on hold for hours just to reach a customer service representative. If you’re brand is product-based, service-based, or both, then you already know how important customer service is.
Mobile customer service is a growing trend among companies of all kinds. With mobile customer service, your business can answer troubleshooting questions through text, provide customers with mobile-friendly instructional videos, or talk one-on-one with customers directly on their mobile devices.
Many companies are even taking customer service a step further by offering mobile video chatting.
No matter which customer service route you take, just know that taking a mobile approach can drastically improve customer satisfaction for your business.
Although QR codes have been around for quite some time now, they are still worth mentioning. Customers have come to rely on QR codes to get information on everything from pricing to store hours to product details.
By taking advantage of QR codes, you’re making it easy for your customers to quickly find information on your brand and its products. You can even use QR codes to share special offers and coupons with your customers.
And, because QR codes are compact and readable at any size, you can feature them on all of your marketing materials.
From mobile marketing to hand-held customer service, making your brand mobile is easier than you think.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile technology and customer outreach.