Everyone running a business wants their company to be as successful as possible.
That said some running companies fail to capitalize on a number of opportunities around them. In failing to do so, dollars are lost and growth is tempered.
With that being the case, stop for a moment and review where your brand is winning and where it may in fact be losing.
One area where you may be coming up short is with your blog.
Those companies investing the time and energy into their blogs are typically the ones who see new business opportunities come through their doors on a regular basis.
Meantime, those companies giving their blogs minimal time and effort are typically the ones who see competitors snatching up new business, business that quite frankly could have fallen into the former’s laps if they just would have invested more time with their blogs.
When you take a moment to think about it, are you linking up with blogging success?
Links and Their Importance
While you never want to be writing blog posts that come across as simply trying to sell something, you do want posts that are linking up with success.
For example, if you are doing some guest blogging for other sites, inserting a relative link in a post that runs back to your website is perfectly fine.
The key when doing this is always making sure that the link flows naturally within the copy, not standing out like a sore thumb. An example of a bad linking strategy would be inserting a link to healthcare when you’re a Realtor and your blog focuses on real estate topics.
Even though this is not rocket science, it can be a little tricky at times, leading you to consider working with a guest blogging service.
That service provider can assist you with a link building guide, directing you towards natural links in your blog posts.
If you’re unsure of how to go about finding the right guest blogging service, start by doing a Google search.
While there are plenty of such services out there, you should be able after some research to whittle down the field in a rather short period of time.
Once you have the guest authoring service you want working with you, make sure to focus on:
- Quality content – First and foremost, quality content sells. Using the example of the Realtor, he or she wants blog content which speaks to consumers looking to buy or sell real estate. Remember, consumers have a plethora of sites they can turn to in order to learn more about buying or selling the home of their choosing. Your content should be something that resonates with the consumer, not something they have seen time and time again. Also make sure your content has a call to action at the end. This is a great means whereby you can engage the consumer, encouraging him or her to act moving forward;
- Marketing your content – As great as your blog content may be (and should be), what if just about no one was familiar with it? Working with a guest authoring service allows your content to be pushed in front of countless eyes, eyes that oftentimes will turn to their wallets or purses and make purchases with you. Your content should be marketed on all the major social sites for business needs (LinkedIn, Facebook, Twitter etc.). As any social marketing expert can tell you, there is more to it than just doing the occasional share or tweet. You need to engage with others doing the same thing, along with responding to consumers when they come to your social sites with inquiries etc. Be sure that the social media conversations go both ways, allowing you to be seen as a leader in your respective industry.
There is so much potential sitting there in your blog, but are you putting it to work?
In order for your blog to link up with success, you must put in the time and effort to nurture the blog.
If you do that, you could very well be linking up with success.
About the Author: Dave Thomas covers blogging topics on the web.