If you are a new startup, then it is essential that you bring your A-game to your marketing game before you even have enough experience to really know what you are doing. That is why it is essential to consider the different components of a campaign. Here are some tips on different marketing components along with basic tips you need to consider.
Almost 90 percent of adults see at least one television commercial every day. Therefore, it can be an important way to let customers know about your product. Using experienced TV and film actors can help deliver a powerful message. Consider which stations are most likely to connect with your target demographic.
Social media can be very useful in building company trust as people often use it to find out more about your entity. People often check their favorite social media platforms multiple times a day, so make sure that they see you interacting with your customers when they do. Hiring a brand ambassador or influencer who already has a following can be key to building your audience quickly.
Your company needs a well-organized website. With about 50 percent of all traffic coming from mobile devices make sure that it is optimized for all types of devices. Customers are unwilling to wait for your website to load, so make sure that your landing page loads in under a second. Make sure that your content is informative and well written.
Depending on who is in your targeted audience, radio can be a powerful way to reach them. Work with an experienced advertising director to create advertising that will capture the essence of your company in under 30 seconds. Then, play your ads on stations where your targeted audience is found.
While some insist that newspapers are dead, they can be an important factor with some targeted audiences. If you are trying to build a local business in a community that still has a newspaper, then advertising there may bring people in your business’ front door. Additionally, if your niche market has a popular newspaper, then appearing there can be a great way to build your brand’s authority.
The right mixture of each of these components depends on your targeted audience. Get to know them and you will learn where your marketing dollars will be most effective. Then, hire the best experts that you can to deliver marketing that will connect instantly with your target audience.
Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball. @LizzieWeakley