Is It Time to Turn to the Pros for SEO Advice?

If your company’s brand recognition efforts are stuck in neutral, what do you plan on doing about that?

Whether you have been in business for many years or are rather new to the business world, getting your brand recognized is one of the important (yet sometimes daunting) tasks you will have.

Stop for a moment to think about why brand promotions are so important.

For starters, millions of consumers are all about the digital age these days, so reaching them through the Internet is critical.

Sure, you should still be putting time and effort in when it comes to other modes of marketing and advertising, but what you do online can go a long way in determining whether or not your brand will ultimately be successful.

That said do you have the tools and resources in-house to accomplish your brand promotional goals? If not, will you expend the time and effort (including expenses) to find those who will help you with such needs?

Simply ask yourself, is it time to turn to the pros?

Why SEO is a Key Ingredient

If you’re not fully up to speed on search engine optimization (SEO), one of the reasons it is so important is because of all it encompasses.

For one, SEO gives your brand the opportunity to be seen and heard on countless blogs, blogs that are read by millions of consumers on a daily basis.

With that in mind, how do you get started?

As Miguel Salcido, owner of Organic Media Group SEO agency notes, “The key is letting an experienced agency SEO consultant put together a customized SEO strategy for you free of charge, thereby allowing you to match up with your competitors.”

That SEO strategy (which really is not all that complicated) should include at least the following:

  • Goals in place – First and foremost, what are your goals you want to accomplish with an SEO plan in place? Once again, this is where turning to the pros can make all the difference in the world. With a qualified agency running the show, you not only get sound advice and implementation of your search engine optimization goals, but you turn over one of the more important responsibilities for your brand to professionals. In doing so, you take the pressure off yourself to come up with all the answers as to how to best promote your brand;
  • Website loading – When was the last time you looked at your company’s website? On a scale of 1 (poor) to 10 (great), how easy is it to move around on? Face it; many of today’s consumers are leading busy lives, lives wherein they don’t have time for failing websites. If your site is slow to upload, has broken links etc. it is a recipe for disaster. A qualified SEO consultant (or team) can analyze your site, seeing where the breakdowns are coming from;
  • Guest blogging – Have you been a regular participant in guest blogging? If not, you are again missing out on potential customers and an improved revenue stream. When you guest blog for others (and you should reciprocate the offer for appropriate businesses and individuals), you have the opportunity to get your brand out in front of countless eyes. This is all possible by adding a keyword link back to your site, be it in the copy itself or the bio. As such, consumers (and other businesses) can then visit your website, learning all there is to know about your products and services;
  • Social media – Finally, where’s your social media game at these days? If you say that it is in development or even non-existent, you have work to do. As Salcido points out, “A comprehensive social media plan includes content promotion, engagement, analytics, and more. It’s a way to further push your brand out in the world, and create discussion. Optimize your social media strategy, and your company will grow.” That said if you haven’t been pushing social media up to this point, you really need to reconsider that idea. With a well-planned social media itinerary in place, you can reach out to countless consumers (along with other businesses), setting your brand up for more exposure. Whether you use Facebook, Instagram, Twitter, Snapchat or other such sites, don’t be a stranger in the world of social networking.

When you go to the pros for SEO advice and implementation, you get the opportunity to give your competitors something to think about.

That thought eventually will be how can they catch up to what you are doing?

 About the Author: Dave Thomas covers business topics on the web.

 

Is SEO Outdated? No!

There’s a buzz online at the moment that SEO might be outdated. It’s been taken over by other forms of marketing like content and social media. Indeed, in a few years, experts have predicted that the majority of content online will be images and video. What does this mean for SEO? Well, it’s not dead yet, and we have a feeling that it’s going to be around for quite a long time. Here’s why.

The Way People Search Hasn’t Changed

We’ve seen updates in tech and changes to how people go online, but the way they search for products and services is the same. Even if you are using voice software, you’re still inputting keywords. Software like Siri will still produce the websites that have the highest ranking. Therefore it’s difficult to ignore the importance of SEO.

It’s Still Effective

The right forms of SEO can still be effective in increasing traffic to your site. You should be focusing on making SEO subtle by ensuring that keywords and links fit organically within the content. If you do this, there’s no reason why it can’t still be your main form of marketing. You’ll get the results and won’t have to deal with those pesky penalties.

It Can Be Completely Invisible

One of the main issues most marketers have with SEO is that the methods are visible to the user. But they don’t have to be. In fact, by optimising images, it’s very unlikely that site visitors will notice anything different at all. Crucially, you still get the impact using a technique like this, and you can learn more in the following infographic.


Infographic Createdby Digitalico Media

Casting the Net Wider: Reach More People Today

If your business has a core group of customers but struggles to reach people further afield, you have a clear problem. It’s impossible to grow and expand a business when it’s stuck in a very tight niche. You need to find ways of casting the net wider and reaching more people if you want to make your business bigger and better. When you do this, you mustn’t forget your core customers who provide the business with its base.

Broaden the Scope of Your Brand

The very first thing to do is broaden the overall scope of your brand. If people see your business as only being for a certain kind of consumer, they will be unlikely to even listen to what you have to say. That’s why you need to actively demonstrate how the business is changing and why this matters to your customers. Set up a marketing campaign that is directly aimed at people who have never used your business before. Confound their expectations and brand your business differently. On top of that, you will have to start selling things that have a broader appeal.

Be More Open and Communicative

Being open and communicative about your business is really important at times when you are trying to branch out and reach new people. If your business is closed off and not open to new people, it’s unlikely to do very well at all. So, to ensure your business doesn’t fall behind and lost traction, you should make sure your business has a presence in social media. And when you interact with people on these platforms, make sure you’re open and willing to be humorous. When you do that, more people will see the human side of your business.

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Improve Your Website and Make Sure Content is Optimized

You’ll need to build a new website for your company if you want to make sure that it has the online presence required of modern businesses. If you run a construction company, this is just as true as if you run a tech startup. People often forget that all kinds of businesses need this strong online presence. There are companies that offer general contractor website design services if you do run that kind of business. But no matter what type of business you run, make sure the website is modern, easy to find and easy to use. You should also post content on there that is fully optimized to improve your SEO ranking.

Build Trust Over Time

Trust is important when it comes to the relationships between customers and businesses. If people don’t trust your brand, they won’t trust what it says or what it offers. So, it’s really important that you aim to build trust over time and don’t take customers for granted. It will be a slow process, so don’t expect to see instant results overnight. It simply won’t happen like that. Be prepared to prove your business is changing and appealing to more people. Eventually, the change will happen and people will begin to recognize it as well.

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Present Your Business In The Right Way

For businesses both small and large, the manner in which they are perceived by those outside the company is really vital. Your business, in essence, has a kind of public face with which it faces the world. You need to ensure that this is a positive one, one that promotes the kind of values that your business lives for, and one which is likely to serve you well further down the line. However, it can be difficult keeping on top of this, and you never know exactly what people think of your business the whole time. But as long as you are paying close attention to a few key areas, you should find that people think quite highly of your brand. Let’s take a look at what those areas might be.

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Customer Service

Ultimately, nothing is so important as what kind of treatment your customers receive. No matter what, there is no excuse for poor customer service, and that is well worth bearing in mind at all times. Go out of your way to improve your business’ customer service. Hold an away day with all of your frontline staff, those who actually communicate with the customer, and build up techniques together for impressing the customer as fast as possible. The interactions your business has with its own customers are the most important way to promote the right image for the business, so bear this in mind.

Website

All businesses need a website these days, and if you are clever about it you can use your website to promote your business in a specific way. The website is going to be the first thing that many people even see of your business, so its design and layout and the way it sticks to your branding is really important. To make sure you get it just right, hire expert custom web design services, as they can ensure that it is exactly what you need it to be. With a strong website which really draws people in, it is highly likely that customers will think well of your business.

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Emails & Letters

In all communications with anyone outside of the business, it pays to always think about how it makes your business look. It is a good idea to use letterheads on letters, and signatures on emails, to give that professional touch which people love so much. Politeness is also important here, as even the slightest hint of rudeness can dramatically turn someone off from your business immediately. Above all, however, you need to ensure your communications are always perfectly in line with your branding, whatever you might have decided that to be, as anything short of this is unlikely to be effective for the ongoing growth of the company.

Advertising

Let’s not forget the actual advertising you put out into the world, either. This should always be carefully constructed to promote the best and most accurate possible image of the business, as that way you can ensure that it is doing exactly what it is meant to do.

Are You Getting The Most Out Of Your PPC?

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You’ve no doubt seen all the YouTube ads for PPC, and read countless other blog posts before coming to this one. Now, if you’ve decided that PPC indeed is for you, it’s important to make sure it’s really working for you. PPC can be a great addition to a small business’s marketing tactics, but only if it’s executed the right way. Here’s how to make sure you’re getting the most out of your PPC.

Attach Offers to Your Headlines

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Offers always catch the customer’s eye, no matter what it is that you’re trying to sell. However, certain markets are going to react better or worse to different formats of offer. To apply offers in the best way possible, make sure you’re experimenting with the way you’re displaying your discount. Sometimes it’s better to present a discount in the form of a percentage rather than a given amount of money, or vice versa. It’s always better to word it in a way that makes the discount appear higher where possible. For example, don’t say “30% off for a limited time and an extra 20% off your first order.” Instead, simply say “50% off for a limited time only.” I’m sure you can tell which one’s going to be more eye-catching and click-worthy!

Use the Right Ad for the Right Audience

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Whether it’s on Google or Facebook, matching your ad to the audience you’re trying to sell to is exceedingly important. On Google, for example, if you’re targeting users who are searching for a certain keyword, adding this keyword to your ad will instantly improve your click-through rate and quality score. If you’re looking to attract customers in a certain location, then it’s even better for you to throw the location into the ad. When creating Facebook ads, you’re given the flexibility to target specific age ranges, locations and genders, so make sure you’re changing the creatives according to the group you’re going after. If you’re selling several different products, and your website is getting a decent amount of traffic as it is, then you can also play around with dynamic remarketing for ads on Facebook and Google.

Never Stop Testing

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 This is the golden rule of PPC – test, test and test again. Even if you get to a point where you feel there’s absolutely no room for improvement, continual testing can open your eyes to some pretty glaring holes in your PPC campaign. Depending on the scale of your business, your time could be a bit stretched, and you might be able to benefit from PPC management. I came across a pretty helpful article on this: PPC Management: Do You Really Need It? This Will Help You Decide! Whether you outsource it or not, there’s no doubt that continual PPC testing is essential for your long-term success. Whenever you’re thinking of tweaking something in your PPC ad – whether that be the ad copy or the image, make sure you’re testing it first, so as to ensure you have some data to track your overall progress.

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Apply these three tips, and you can rest assured you’re getting the most from your PPC!

 

6 Reasons You Need Outside Help With Your Website

If you’re thinking of building your website yourself, there are a ton of tutorials and things online that could help you. You could very well build yourself a basic website. However, for business, you’re going to need outside help with your website. Why? Here are 6 reasons:

An Objective Point Of View

When you get outside help with your website, you get an objective point of view. Of course, all final decisions are yours. However, you have somebody else to look at it and tell you what they think. They’re not connected to the business or site like you are, so they’ll give you more of an objective perspective and be far more likely to tell you the truth. When working with an expert, this insight can be valuable!

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Design Expertise

Working with a website professional helps you to get their design expertise. They’ll know which colours are ideal for your site, and why. Have you ever considered the psychology of colours? If you haven’t, they will. They’ll also consider things like your font and images, and what effect they’ll have on a viewer. Even the placement of an image or link can make a big difference to the reaction your website gets, and they’ll know this.

SEO Expertise

Not only do you get design expertise, you’ll get SEO expertise with the right company. Having a great looking website is all well and good, but you need to consider SEO. Otherwise, people won’t be able to find you as easy as you’d like when searching for your services in the search engines. If you’re not sure whether your current site is up to scratch with SEO, a free website audit could help you.

Regular Updates

You likely don’t have all that much time to update your website, especially to update it as regularly as it needs to be. If you work with the right company, they’ll update your site when it needs it. A site that isn’t being updated regularly can easily go stale!

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More Time To Focus On What You’re Best At

You don’t want to spend too much time focusing on your website. You just want it to look its best, work its best, and get you results. You don’t want to have to build things yourself and go through tedious tutorials. You’ll have more time to focus on what you’re best at when you get outside help with your website.

Troubleshooting

You want your website to be there for your audience 24/7. That’s the whole point. However, you’re not likely going to be able to fix all of the issues you experience with it yourself. Things can go wrong. Servers can go down, for example. What would you do if you’re suddenly getting calls from people asking why your site isn’t working? Working with an outside company should come with troubleshooting and great support, so you can get these issues fixed asap.

Now you should see why having an outside team to help with your website is invaluable. Thanks for reading!

 

 

Is There A Best Kept Secret For Brilliant Sales?

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Every company is looking for the ultimate secret of how to ensure that customers keep buying. The sales always rise, and the money continues to pour in. That’s what you want, isn’t it? That is your ultimate goal. Well, I’m afraid to tell you that there isn’t a best kept secret of how to get the best sales. There are just a few basic guidelines you need to follow that will get your business to a brilliant level of success. Are you ready to get started?

Style Is Everything

It doesn’t matter whether you are selling on or offline, your presentation needs to be on point. You can’t afford any slip-ups here. If your business site doesn’t look amazing online, customers are going to click away before they make a sale. If your shop looks out of style, you’ll get very few customers walking through the door. There’s no guaranteed way to ensure that your business looks stylish. The best option is to hire a designed to sort this out for you. If you’re working online, you can hire a web designer, and if you’re in the real world, an interior designer is your greatest ally. But even they make mistakes. You need to know how to connect the design of your business to the message you want your company to send.

All The Ways To Buy

Don’t just give customers one source for purchases, make sure they have multiple options. If there’s one thing that analysts have learned watching the market over the years, it’s that customers like choices. They want their decisions to be in their hands, and this includes how they make purchases. They want to be able to decide between buying on credit or debit. With a merchant services account, you will be able to accept credit card purchases in your business. That’s crucial, particularly if you are selling expensive services or products. Not everyone will be able to afford a straight up sale. Online, you should be offering customers multiple ways to purchase from a buy button on Twitter to a fun and easy to use app. The more options you give them, the more sales you’ll receive.

Excellent Service

Don’t forget about the quality of your service. For an online business, this is easy to arrange and establish. I suggest that you ensure your website is fast and easy to navigate. You should be hosting the site to ensure there are no speed or accessibility issues. Remember, a customer only has to click on once and find they can’t access the site for you to lose their business. Offline, it’s all about the employees you have hired. Customers won’t be interacting with you personally. Instead, they’ll be talking to your employees. Their service needs to be impeccable, and they must always recognise the power of consumer opinion.

Ahead Of The Curve

Last but not least, you should always be looking for ways to improve your business. Try to profit from new ideas that have entered the market. For instance, recently shops are allowing customers to make purchases as they walk around the store. The aim of this is to make it more like buying online. If you own a large retail store, you may want to look into this possibility.

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