Cleanse Your Work Palate: What to Do In-Between Jobs

Being laid off or getting fired are, unfortunately, common events that many people will have to deal with at least a few times over the course of their professional career. While you may feel remorse for friends and family members when this type of event happens to them, you can feel a sense of panic or extreme stress when it happens to you.

Of course, some people who are currently out of a job may have quit on their own accord, and this may have been because of poor management or another similar type of issue. In any case, this professional gap can be stressful, but you can more easily navigate through this tumultuous time without scars by following a few tips.

1. Keep Calm and Focus

After losing or quitting a job, you may understandably feel confused or even hurt. It is normal to feel these emotions, so embrace them for a short period of time. During that period, consider everything from meditating to working out, blogging and more to get your mind off of the pain. You can and should spend time reflecting on what may have gone wrong in your previous position so that you can learn from it.

However, you should not dwell on negative emotions tied to those life lessons, but let them go so that you can move on with your life. Embrace this break from a work routine by spending more time with friends and family, relaxing, having fun, and enjoying the resulting reduced stress levels. After all, this break is only temporary, and you may soon find another job. By adjusting your line of thinking so that you focus on the transient nature of this break, you may be able to relax and enjoy a sense of calmness.

2. Enjoy Your Free Time

When you are not working regularly, you may have many hours in your day to enjoy at your leisure. Think of this time as a vacation of sorts that you can use to regroup and focus on your physical and mental health. Use it to reconnect with loved ones and to focus on nurturing these relationships.

You can explore new hobbies or interests that you have been meaning to try, such as taking dance lessons, cycling and more. If you have the funds to do so, you may even travel without concern about getting back to a job. Your trip will be much more relaxing than it would be if you had the stress of job responsibilities looming over you.

3. Make a New Financial Plan

A lot of individuals out of work for even a few weeks may begin to feel financial stress related to a lack of incoming funds. While you may want to enjoy your time off of work, practice moderation so that you can avoid overspending. Consider reducing your personal expenses so that you can conserve your savings. For example, you may cut back on cable TV, your entertainment expense, restaurant meals and more. You may also find a side job that can offset your lack of full-time income.

This could help you to stretch your savings for a longer period of time and reduce the financial strain that you may be feeling. If you are offered COBRA health insurance, consider the benefits associated with taking advantage of extended coverage for as long as it is available to you.

4. Get Back on Track

It is easy to get lazy when you have ample time to yourself each day. You may find yourself sleeping in regularly, spending hours watching TV and more. However, this can create boredom and may even lead to depression.

To prevent it, make a to-do list of items that need your attention around the house. Focus on improving your skills by working toward a new certification. Attend professional networking events and job fairs. You could even volunteer for an organization that supports a cause that you feel strongly about so that you feel productive each day. Another smart idea is to revise your resume and update your LinkedIn profile accordingly.

5. Start Looking for a New Gig

Many people will take a few days or even longer than week to enjoy their time off of work and regroup after quitting or losing a job. That is perfectly fine; however, you do not want to spend too much time taking it easy. The sooner you start looking for a new job, the sooner you may be able to start working and get your career and finances back on track.

While looking for job postings online, you should also network with personal and professional contacts to learn about jobs and to potentially get your foot in the door. If you are out of a job for an extended period of time, ensure that you follow forums, blogs, trade journals and more so that you can keep up with industry changes that may be relevant when you interview for a new position.

Tomorrow is Another Day

Regardless of why you are currently out of a job, your lack of gainful employment can seem like a stressful setback. You may even take your lack of income and your employment issues personally, and this could lead to depression. When you follow these important tips, however, you can navigate through this rough patch more comfortably, and you may more easily find a great new gig that takes your career to the next level.

Author Bio:

michelle_lauryMichelle Laurey is a freelance writer who enjoys fitness, relaxing in the fresh air, trying to live a healthy life and daydreaming about visiting new places (and actually visiting them). Her best ideas and problem solutions appear while she’s riding her bicycle. You can reach her via Twitter.

Practical Ways to Monetise a Blog

Owning a blog is like having a dream. You might have a lot of ideas and a lot of content, and you might even be telling people about it—but what good are those ideas and readers if you aren’t making much money from it? Upgrade from just having a dream and turn your blog into something that you can be proud of that makes money, draws in fans and gets you noticed.

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Method 1: Affiliates

Affiliate linking is essentially telling your customers to go buy something from a specific website. For example, https://www.amazon.com/ has an affiliate program that lets bloggers put Amazon links into their posts and if the readers click on those links to buy a product, the blogger gets a cut of the money. This is great for bloggers that do a lot of reviews on products such as beauty items, electronics and appliances. This method is recommended for bloggers of all sizes because if even a single person makes a purchase, you benefit from that purchase and it’s not based on your traffic.

The best type of posts to write for a blog that uses affiliate linking should involve lots of lists. For example, the top 10 budget keyboards you can buy or the top 5 microwaves of 2017. These lists are overused and not very original, but it’s the best way for consumers to look up different products to make a decision on what to buy. Plus, you also expose your readers to a lot of different products links in a single post.

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Method 2: Ad Revenue

Ad revenue is very slow but depending on the number of impressions you get, you could make a considerable amount of money from just advertisements alone. However, many people hate advertisements and with the popularity of easy-to-use ad blockers, you might not get very much money until you have thousands of viewers.

Adverts work on every type of blog but it’s best if you have a lot of content on your website for people to browse. Making several posts a day is recommended if your revenue solely relies on advertisements. If you think you have high-quality content, then you can install scripts to your website that kindly ask for the viewer to disable their ad blockers. If you rely on ad revenue, then it’s a good idea to get involved with social media in order to draw in as many viewers as possible.

Method 3: Patreon and Paid Blogging Sites

There are websites such as the ones listed on https://www.guestposttracker.com/blog/get-paid-to-blog that will actually pay you for writing on guest posts on their blogs. These bloggers typically ask you to write something very high-quality that relates to their subjects, but this is a great way to get some extra income and build up blogging experience.

How Patreon works is simple. People can browse Patreon or click your Patreon link to read more about what it is you do. If they want to support you, then they will donate a set amount of money that you can choose on a monthly basis. Most Patreons offer a “thanks” tier of $1 per month, and it scales up depending on what you want to offer. For instance, if your Patreons pay you $5 a month, you could give them access to an ad-free website. If they offer you $10 per month, then you could add them to a special mailing list where you keep them updated with your future plans.

Is It Time to Turn to the Pros for SEO Advice?

If your company’s brand recognition efforts are stuck in neutral, what do you plan on doing about that?

Whether you have been in business for many years or are rather new to the business world, getting your brand recognized is one of the important (yet sometimes daunting) tasks you will have.

Stop for a moment to think about why brand promotions are so important.

For starters, millions of consumers are all about the digital age these days, so reaching them through the Internet is critical.

Sure, you should still be putting time and effort in when it comes to other modes of marketing and advertising, but what you do online can go a long way in determining whether or not your brand will ultimately be successful.

That said do you have the tools and resources in-house to accomplish your brand promotional goals? If not, will you expend the time and effort (including expenses) to find those who will help you with such needs?

Simply ask yourself, is it time to turn to the pros?

Why SEO is a Key Ingredient

If you’re not fully up to speed on search engine optimization (SEO), one of the reasons it is so important is because of all it encompasses.

For one, SEO gives your brand the opportunity to be seen and heard on countless blogs, blogs that are read by millions of consumers on a daily basis.

With that in mind, how do you get started?

As Miguel Salcido, owner of Organic Media Group SEO agency notes, “The key is letting an experienced agency SEO consultant put together a customized SEO strategy for you free of charge, thereby allowing you to match up with your competitors.”

That SEO strategy (which really is not all that complicated) should include at least the following:

  • Goals in place – First and foremost, what are your goals you want to accomplish with an SEO plan in place? Once again, this is where turning to the pros can make all the difference in the world. With a qualified agency running the show, you not only get sound advice and implementation of your search engine optimization goals, but you turn over one of the more important responsibilities for your brand to professionals. In doing so, you take the pressure off yourself to come up with all the answers as to how to best promote your brand;
  • Website loading – When was the last time you looked at your company’s website? On a scale of 1 (poor) to 10 (great), how easy is it to move around on? Face it; many of today’s consumers are leading busy lives, lives wherein they don’t have time for failing websites. If your site is slow to upload, has broken links etc. it is a recipe for disaster. A qualified SEO consultant (or team) can analyze your site, seeing where the breakdowns are coming from;
  • Guest blogging – Have you been a regular participant in guest blogging? If not, you are again missing out on potential customers and an improved revenue stream. When you guest blog for others (and you should reciprocate the offer for appropriate businesses and individuals), you have the opportunity to get your brand out in front of countless eyes. This is all possible by adding a keyword link back to your site, be it in the copy itself or the bio. As such, consumers (and other businesses) can then visit your website, learning all there is to know about your products and services;
  • Social media – Finally, where’s your social media game at these days? If you say that it is in development or even non-existent, you have work to do. As Salcido points out, “A comprehensive social media plan includes content promotion, engagement, analytics, and more. It’s a way to further push your brand out in the world, and create discussion. Optimize your social media strategy, and your company will grow.” That said if you haven’t been pushing social media up to this point, you really need to reconsider that idea. With a well-planned social media itinerary in place, you can reach out to countless consumers (along with other businesses), setting your brand up for more exposure. Whether you use Facebook, Instagram, Twitter, Snapchat or other such sites, don’t be a stranger in the world of social networking.

When you go to the pros for SEO advice and implementation, you get the opportunity to give your competitors something to think about.

That thought eventually will be how can they catch up to what you are doing?

 About the Author: Dave Thomas covers business topics on the web.

 

How to Build a Strong Online Presence

A couple of years ago, BIA/Kelsey conducted a survey of over 100 sample consumers. A subsequent data analysis revealed that 97% of modern consumers use the Internet when researching local products and services. The percentage is probably the same today, but seeing how the number of both Internet (according to ITU data, it grew from 2.1 to 3.4 billion today) and mobile users (according to Cisco research, the number quintupled since 2000) grew immensely since then, you only now have a lot of more potential customers online. The bottom line is, for most people in the 21st century, their first introduction to your business and your brand is by discovering it online.

A strong online presence will not only increase your brand’s reputation, but it will also establish you as an authority figure in your particular niche. So the biggest question is this: How can you exactly stand apart from every other business that is trying to reach new customers online? According to last year’s findings from the Kauffman Foundation, there are over 530,000 new business in the US every month, so if you really want to differentiate yourself from the competition, you will have to use certain branding and marketing methods to increase your online presence.

Properly Optimizing Your Site

At this point, there is no valid reason why you should not have a business website. But surprisingly, according to the findings from the US Small Business Administration, over 50% of small businesses in America do not have an official website. When you consider how many people are searching for products online, this fact is troublesome, to say the least. Nevertheless, assuming that you already have a website, you have to make sure that it is properly optimized. It has to be mobile-friendly and it needs to have frequent information updates.

Going Beyond Blogging

Regularly updating your blog will build trust and help you define your brand’s voice, but you should not limit yourself to blog posts alone when creating new content. Instead, you should develop multiple forms of content such as infographics, eBooks or short, online videos. Dr. James L. McQuivey of Forrester Research argues that the only one minute of video is worth around 1.8 million words– that is an equivalent of 3,600 typical web pages. So just ask yourself do you really have the energy to write almost 2 million words? And even you are a quick writer, and write let us say, two pages an hour, it would take you two and a half month of writing to achieve the impact of 60 seconds of video.

Increasing Visibility through Email

And while many people today are quick to dismiss email, the fact is, email marketing is still ridiculously effective. A recent McKinsey & Company study found that email is still a more effective way of acquiring customers than social media. The researchers explain that the main reason for this is that more than 90% of consumers still use email on a daily basis. According to their report, email is 40 times more effective than Twitter and Facebook combined. This is one of the reasons why companies in the highly-competitive travel industry depend on email to boost their visibility and increase conversions. Therefore, if you are not sure where to start with building your online presence, maybe it would be a good idea to start with the most “primitive” tool you have at your disposal.

Conclusion – Staying on Your Toes

For instance, while we mentioned that you should definitely try some other forms of content rather than sticking to blogging, you have to keep in mind that guest blogging is powerful tool. While guest blogging is primarily used for link building purposes, it can also help you earn credibility and drive your site’s traffic. Simply put, if the audience of an established website (think Forbes or Entrepreneur) enjoys your posts, they will surely visit your site and possibly follow you on social media.

Finally, if you are not convinced that investing in your online visibility is essential to the success of your company, one fact will undoubtedly convince you – your competitors are already doing it. And if your business falls too far behind, it may become irrelevant in just a few years time. For that reason, you need to build your online presence, and increase the “findability” of your website, products, and services, if you want to stay one step ahead of your competitors both.

Oscar is a writer from Sydney and one of the editors at Bizzmarkblog. He enjoys conducting research in the vast fields of business and marketing and writing about the useful insights he gathers on a daily basis. Follow Oscar on Twitter.to stay updated with his latest posts.

Knowledge is Power: How to Make Your Brand a Leading Authority in the Industry

When your business is able to project an image of itself as a fountain of knowledge, all kinds of positives follow. People will know that they can trust your company, and that means they’ll be more likely to buy from it. You can also then begin to grow your share of the market and become dominant. But how can you make your brand a leading authority in your industry? These steps will help you get there.

Offer Valuable Insights on Social Media and a Blog

If you want to become a leading voice and authority in your industry, you need to think about how you’ll get your voice heard. There are two key ways in which this can be achieved. First of all, you’ll need to provide insights on social media. It’s free and easy for people to follow your account on Twitter, so give people a reason to do so. If they feel like you’re offering something important, people will follow you and your reputation will grow. You should also start up a blog that people can read and track. Reseller link building can help your blog become more popular and get more traffic.

Write Guest Posts Too

As well as writing great content for your own blog, you should write guest posts for other websites and blogs. When you do this, your thoughts and ideas will be exposed to people who have never even visited your blog before. It’s all about exposing new people to your way of thinking. If they like what they read, they will head over to your blog and find out more about your ideas. So, if you are offered the chance to write guest posts, go for it. And if you’re not offered these opportunities, you should go looking for them.

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Don’t be Afraid to Say Controversial Things

Sometimes, the best way to grab people’s attention is to say things that they weren’t expecting. If you can do this, they will sit up and take notice. That’s exactly what you want and need. Your business will never become a leading authority within its industry if people aren’t listening. And people are always interested in hearing from people who think differently and come up with new ideas. So, don’t shy away from saying things that defy conventional thinking and logic. It’s a really good way to gain a foothold and get your name out there.

Speak at Events Whenever You Get the Chance To

Public speaking allows you to get up on the stage and have your voice heard. If you or someone else who works for your company can do this, your business will reap the rewards. There is no reason why you shouldn’t give it a try and see what happens. The more you can speak in front of people, the more people will see your business as a leading authority. So, whenever you are offered the opportunity to speak at an industry event or something similar, grab it with both hands. You can’t let those kinds of opportunities escape you when you are trying to become a leading voice.

Entice More Customers To Your Restaurant With These Delicious Marketing Hacks

Are there always a few empty tables in your restaurant each night? That certainly won’t be good for business! All successful restaurants are busy every night, and you should aim to be turning people away at the door. Not sure why you aren’t experiencing all this buzz about your business? Maybe you aren’t getting the marketing right. Here are some delicious restaurant marketing hacks that you can use to entice more customers.

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Get Involved With Food Bloggers

When you are planning your restaurant marketing strategy, consider getting some local food bloggers involved. In fact, many restaurants host special menu tasting nights whenever they launch a new menu. Invite lots of food bloggers to come and try your food. If they love it, they will rave about it in their blog! But make sure you invite bloggers who have a large following. This is a great way to get some free advertising and content placed on blogs that are read by a lot of people!

Run Competitions

Is there really no such thing as a free lunch? Well, there can be if you offer one to your customers! That doesn’t mean you need to give away lots of food for free, of course. But you should hold regular competitions. You can run them on social media. For instance, post a tweet saying that someone who retweets it will win a free meal. Loads of people will be hitting that retweet button to try and get their hands on the prize! And they will post your tweet to all their friends. This is a quick way to get a load of new followers and customers in hardly any time at all!

Join Takeaway Websites

There is currently a big trend for people to order their takeaway meals on websites such as Delivery Hero. These websites show someone who is looking for a takeaway, all the restaurants that deliver in their area. Listing your menu on these sites is a great way to increase sales. Not only that, though, but it is also an excellent method of getting your name out to a wider audience. Someone may order from you who has never heard of you before. They could then dine in your restaurant next time they are in town.

Blogs And Social Media

No business can get away with not having a blog or social media accounts these days. They are important for a number of reasons. Firstly, your blog can increase your website’s SEO. An SEO-driven website will reach the top of Google’s search results, and more people will notice you. Secondly, social media is also good for spreading your business’s name. Make sure all engagement with followers is friendly and professional so that you don’t give yourself a bad reputation.

Meal Deals And Happy Hour

Restaurants may have been using them for years, but you should still offer meal deals and a happy hour. Customers love to eat out when they think they are saving money. So start advertising yours now to fill up all your tables!

Is It Time to Get Advice on Your #SEO?

If your company’s brand recognition efforts are stuck in neutral, what do you plan on doing about that?

Whether you have been in business for many years or are rather new to the business world, getting your brand recognized is one of the important (yet sometimes daunting) tasks you will have.

Stop for a moment to think about why brand promotions are so important.

For starters, millions of consumers are all about the digital age these days, so reaching them through the Internet is critical.

Sure, you should still be putting time and effort in when it comes to other modes of marketing and advertising, but what you do online can go a long way in determining whether or not your brand will ultimately be successful.

That said do you have the tools and resources in-house to accomplish your brand promotional goals? If not, will you expend the time and effort (including expenses) to find those who will help you with such needs?

Simply ask yourself, is it time to turn to the pros?

Why SEO is a Key Ingredient

If you’re not fully up to speed on search engine optimization (SEO), one of the reasons it is so important is because of all it encompasses.

For one, SEO gives your brand the opportunity to be seen and heard on countless blogs, blogs that are read by millions of consumers on a daily basis.

With that in mind, how do you get started?

As Miguel Salcido, owner of Organic Media Group SEO agency notes, “The key is letting an experienced agency SEO consultant put together a customized SEO strategy for you free of charge, thereby allowing you to match up with your competitors.”

That SEO strategy (which really is not all that complicated) should include at least the following:

  • Goals in place – First and foremost, what are your goals you want to accomplish with an SEO plan in place? Once again, this is where turning to the pros can make all the difference in the world. With a qualified agency running the show, you not only get sound advice and implementation of your search engine optimization goals, but you turn over one of the more important responsibilities for your brand to professionals. In doing so, you take the pressure off yourself to come up with all the answers as to how to best promote your brand;
  • Website loading – When was the last time you looked at your company’s website? On a scale of 1 (poor) to 10 (great), how easy is it to move around on? Face it; many of today’s consumers are leading busy lives, lives wherein they don’t have time for failing websites. If your site is slow to upload, has broken links etc. it is a recipe for disaster. A qualified SEO consultant (or team) can analyze your site, seeing where the breakdowns are coming from;
  • Guest blogging – Have you been a regular participant in guest blogging? If not, you are again missing out on potential customers and an improved revenue stream. When you guest blog for others (and you should reciprocate the offer for appropriate businesses and individuals), you have the opportunity to get your brand out in front of countless eyes. This is all possible by adding a keyword link back to your site, be it in the copy itself or the bio. As such, consumers (and other businesses) can then visit your website, learning all there is to know about your products and services;
  • Social media – Finally, where’s your social media game at these days? If you say that it is in development or even non-existent, you have work to do. As Salcido points out, “A comprehensive social media plan includes content promotion, engagement, analytics, and more. It’s a way to further push your brand out in the world, and create discussion. Optimize your social media strategy, and your company will grow.” That said if you haven’t been pushing social media up to this point, you really need to reconsider that idea. With a well-planned social media itinerary in place, you can reach out to countless consumers (along with other businesses), setting your brand up for more exposure. Whether you use Facebook, Instagram, Twitter, Snapchat or other such sites, don’t be a stranger in the world of social networking.

When you go to the pros for SEO advice and implementation, you get the opportunity to give your competitors something to think about.

That thought eventually will be how can they catch up to what you are doing?

 About the Author: Dave Thomas covers business topics on the web.