If your business relies on the interest and participation of young people, you need to target them. Targeting young audiences is not something that can be done in the same way to other forms of marketing. It’s best to take an approach that’s specific to them. Here’s how to do that.
Reflect Them
Young people engage with companies and brands on a much more personal way. There are many reasons for this. For a start, they are growing up in the age of social media. Brands are not distant entities that churn out products. These days, most companies have a presence and a voice of their own. They become more like people than corporations. This is something that you have to keep in mind when you are producing marketing content for your brand. You won’t find success if you’re stuck in the past and not willing to give your brand a human face.
Everything Must be Mobile
Nearly 90% of young people have a mobile device that they use to browse the internet. This is something that brands like yours have to be able to take advantage of in order to find success. The website you use has to have a responsive design. That way, customers will be able to browse it when they’re on the go or using their phones. It’s young people who are driving the movement away from desktop browsing and towards mobile browsing. So, if you can create an app, a good mobile-friendly site and have plenty of social media accounts, you should do well. Companies like GravityDigital can help with online marketing if you are struggling, so don’t be afraid to get help.
Focus on Achieving Comments and Shares
If you want to know where to find young people, the answer is clearly on social media. This is where the vast majority of young people are most accessible for companies. There are many more young people than old people using Facebook and Twitter. That means there is no better way to engage with them. Focus on creating content that creates some kind of buzz and interest on social media platforms. It will have to be humorous and playful in some way if you’re going to grab people’s attentions. And if you succeed, you’ll know because you’ll be plenty of shares, comments and likes. That’s exactly what you should be aiming for.
Don’t Worry About Loyalty
Many business owners are still hung up on the idea of loyalty. The old types of brand loyalty are not really applicable anymore. If you want your brand to be relevant to young people, then there are other ways to do this. You have to be moving forward and trying new things all the time. If you’re not, then young people won’t hesitate to move towards another brand. You can’t expect brand loyalty or take customers for granted. That’s why it’s important not to get complacent off the back of some early success. When you’re selling to a young market, their interest can fade quickly.
