How Digital Transformation is Shaping Industries

Nowadays, we live in a primarily digital world. Almost everything has transferred online or became digitized these days. The fact of the matter is that technological innovations and advancements are disrupting industries left and right. Simply put, modern technology is forcing industries to take on a new approach, in order to remain relevant in the market, as well as remain efficient. However, technology isn’t the only reason industries must consider a digital approach.

As a matter of fact, it’s the consumers and their purchasing habits and behavior, as well as their tendency to follow the latest trends that also forces industries to adapt. If you don’t adapt, in order to meet consumer expectations and needs, your competitors will most definitely outrun you. Companies across various industries must simply develop a more consumer-centric solution, in order to continue providing a seamless customer experience. That being said, here are a few ways how digital transformation is shaping industries.

Chasing a competitive advantage

Newest innovations on the market are always regarded by companies as an opportunity to outrun competitors. The main reason so many companies across various industries are prioritizing digitalization is that it may allow them to gain a competitive advantage. It only takes a single business to disrupt an entire industry and drastically change the rules simply by adopting a new technology or developing a new approach.

That’s why most companies are in one way or another prioritizing digitalization. As a matter of fact, 47% of company CEOs stated that they are being pushed towards adopting a digital approach for their business by their board of directors while 56% stated that their business digitalization efforts are already increasing company profits. In essence, while some companies are considering digitalization others are already implementing new strategies and approaches. In other words, the digital transformation is bound to happen across various industries sooner or later.

Improving efficiency

The fact that every industry is about to experience a digital transformation is evident. Even the industries that are less likely to consider digitalization, such as oil and gas sector are in fact, doing so. Resource exploration industry has so far avoided digitalization but even they have to adapt to modern trends and innovations. The main reason is that a digital approach enables the oil and gas sector to improve efficiency, reduce operational costs and streamline entire processes, among other things.

That being said, oil extraction professionals that are keeping up with the latest technology have implemented an ecommerce solution. As a matter of fact, reliable oilfield equipment zone essentials can be easily bought and acquired online, thus reducing the downtime and maintenance costs for mission-critical equipment on the field. Not only that but artificial intelligence and automation are also making their way into the resource exploration industry, helping operators streamline the processes of detection and exploitation of natural resources.

Meeting consumer demands

As mentioned before, consumer habits are oftentimes one of the main reasons why industries and companies develop a new approach. After all, if you’re not relevant to your customers you will lose a battle to your competitors. Consumer demand for increased and improved connectivity, as well as their increasing interest in smart devices and IoT (Internet of Things), has already made an impact on various businesses ranging from retail to ecommerce and so on. These demands have made their way even to the automotive industry.

Nowadays, one of the rising trends in this industry is self-driving and highly connected vehicles. Therefore, the cars of the future won’t be able to fly anytime soon but they will surely be able to drive themselves. Vehicle manufacturers and sales dealerships are also adopting a digital approach for their consumers. As a matter of fact, 75% of consumers who are interested in buying a vehicle will conduct their research online. Moreover, a digital approach in the automotive industry is also there to serve new consumer needs, especially since 56% of millennials would rather avoid interacting with salespeople in person.

Reshaping the logistics

The distribution and logistics industry is also experiencing vast changes due to the digital transformation. Logistics and distribution providers are practically being forced to adopt a new approach because their clients are doing so as well. For example, retail and ecommerce sectors are leveraging the newest technology to its fullest potential, thus making numerous promises to their customers, such as next-day or even same-day delivery, in order to boost customer experience. Also, manufacturers in the automotive industry want materials delivered at the right time for production, in order to avoid having to store materials around.

These demands force distribution and logistics providers to step up their game and deliver on their clients’ expectations. Even though logistic providers aren’t part of major brands per se, they still feel responsible for representing those brands through their services. Therefore, as manufacturers and retailers implement their digital approaches, distribution and logistics providers must become an extension of their clients’ brands, in order to remain competitive and relevant.

The world is already reshaped by the digital era and it continues to be transformed. As technology continues to advance, the increasing need for new solutions challenges various industries. Even the industries that are reluctant to transform will eventually have to do so. That is if they wish to remain successful and competitive in the market.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on Technivorz.com

Working Overseas Can Improve New Graduates’ Career Prospects

Once you graduate, you’ll need to gather precious experience in order to get a good job. This gives you the opportunity to try doing different things and see for yourself which type of work you’ll enjoy doing the most. Another thing you can use this period for is travel. Visiting foreign countries and spending some time working there can be very beneficial for building your career in the future. And if you’re in search of more reasons for living and working overseas after graduation, here are some of the them.

Widening your horizons

While you were a student, you managed to get a broader view of life by reading books, watching films and documentaries, as well as through occasional trips. Once you decide to work overseas, it’s like becoming one of the characters from those stories and films, and this is one of the benefits of changing your surroundings. By getting first hand experience with a completely new place and culture, you’ll be able to see and learn things that you never could from books and TV. Coming into contact with new people, ones whose everyday lives differ greatly from yours will enrich you intellectually and spiritually, as will trying new food, listening to new music and simple making new friends. Embrace this as a huge plus for building any career in the future, since you’ll be more prepared for dealing with people from all over the world.

Learning a new language

Any new skill you acquire can help you progress in life and business, and this is especially true for learning languages. The difficulties of sitting in classes and having to do your homework in order to learn the basics of a language are replaced by throwing you straight into the fire and making you communicate with people, which is definitely the best way to actually be good at speaking a language. Adding another language to your CV might just get you in front of other candidates when you decide to apply for that job you really want.

Gaining experience

There is a huge difference between being taught about something at university and being able to do it in practice. Finding a job overseas can help you a lot in this area. For example, studying English language and literature can be amazing, but even if you’re a native speaker, once you actually have to start teaching groups of children or adults, you might feel nervous and unprepared. This is why you should be additionally trained in one of the incredible Monkey Tree TEFL courses. Institutions like this one offer you the opportunity to further develop your professional skills, learn from people with classroom experience and gain confidence necessary for actually stepping in front of a class. This is an effective way to advance in your career, no matter what part of the world you choose to work in afterwards.

Becoming better at adjusting

Any employer will be more than happy to hire somebody who is able to adjust to new people and circumstances quickly. Just like anything else, the ability to adjust is something you can upgrade by practicing. And what better way to achieve this than by moving and having to adapt to new living conditions in a strange place, where you don’t really know anybody. The way you handle new situations and how fast you do it can be a significant factor when building a career in any business, so make this one of your strengths by getting a job abroad.

Broadening your contact network

You met a lot of people while you were studying and you made some very useful and interesting contacts. However, by moving to another country you can widen your circle of acquaintances and potential business associates. Not only can the professional connections you make abroad vouch for you when you decide to try for a new job, but they can let you know when there’s an opening in the companies you’d like to work in as well. This can prove to be a huge advantage over other candidates applying for the same position as you. And since many of these people will, just like you, be from various countries, they can actually open doors for you all over the world, so that you aren’t limited to your country only. Finally, when you get to meet experts in your own field, there’s always a good chance for you to learn something new or discover some innovative ways of using the knowledge you already have, which can be a valuable asset.

If you’re ready for a change and trying out something younever have before, the period after your graduation is the perfect time forthat. So, pack your stuff, grab your passport and go for it!

Tracey Clayton is a working mom of three girls, passionate about traveling, marketing and everything tech related. Her motto is: “Live the life you love; love the life you live.”

How the Workplace Is Changing in 2018 (And How You Can Keep Up)

Guess what: The workplace of today isn’t the same as the workplace of even a few years ago. There are forces at work that are influencing who you hire, why you hire them, and even why people come looking to you as a possible place to work.

Take the generational shift: Baby boomers are retiring in greater and greater numbers. And they’re going to be replaced by millennials—in greater and greater numbers.

And despite worries about the cost of education and debt, those millennials are entering a workplace where employers are competing for incredibly qualified workers. That means what they offer to potential employees has to be innovative and competitive, too.

We keep hearing about the incoming robot revolution, and automation is going to change the workplace. But no one really knows what that’s going to look like. In fact, the jobs that get replaced may be supplemented by jobs that are new.

What else is the workplace going to look like? This graphic gives some details.

Please include attribution to https://zerocater.com with this graphic.

How the Workplace Is Changing in 2018 InfoGraphics

 

5 Audiences Your Business Should Cater to in 2018

The digital world is helping to wall off audiences from each other, creating niche markets that would not have existed in past business generations. This is actually a prime advantage for companies that are correctly placed to handle it. Here are five audiences that your business should cater to in 2018.

Millennials

The rising generation of young adults is quickly becoming the number one consumer in the marketplace. They are definitely in charge, and their total spend is only increasing. If you are not marketing to millennials, then you are missing a significant part of your sales, regardless of the industry that you may be in. Provide free Wi-Fi for customers, and offer online purchases and communication options. Millennials tend to prefer indirect communication and speed over anything else.

Women

Women have always been the number one spenders and households. It was a joke in past generations that they held the purse strings even though they did not necessarily have the highest income in the home. Will today, they have the highest income in the home in many cases. They also still hold the purse strings. If you are not catering to women, then you are definitely missing out. The feminist movement is putting power in the hands of new audiences, and commerce must move with it.

Geeks

Geek culture is quickly becoming much more mainstream than it was a decade ago. It’s becoming much more acceptable to embrace things like video games, anime, and fantasy genres. Focusing on this demographic can improve your sales quite a bit. If you’re a T-shirt company, consider following the example of sites like Capsule Corp Clothing by offering designs based on popular franchises, such as Dragon Ball tank tops. Your marketing outreach may benefit as well from using geeky franchises as inspiration.

Seniors

An often forgotten and overlooked audience, but one that is just as ready to spend money, is the senior citizen community. Baby Boomers will soon be the largest segment of the population in the United States. This is also true in many Western countries. Look to them for certain industries, and make sure that you do not keep them out while you are trying to market to one or more of the other groups mentioned here.

The International Community

There is no reason to limit your sales function to any geographic location. The Internet has given you more than enough power to move beyond any border and sell to anyone who is in need of your products or services. Make it happen internationally!

Guest author, Dixie Somers, is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.

Millennial Trends: Create a Workplace That Works for You

When people talk about Millennials, they see them as a generation dependent on cell phones, always on the go and very aware of environmental issues. But realistically, this description is applicable to almost anybody in the modern, civilised world. What distinguishes Millennials from others is the fact that they know how to use the new technologies to their advantage and they use the availability of the vast knowledge online to be informed and involved in important issues.

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Thus the workplace has evolved not only to suit their needs but also to be a better environment and more oriented towards the human factor.

Work and fun go together

It’s not unheard of that you can have fun in the workplace. But usually that means that you do the job you love, and more and more it means that you need some time to relax and reset during work hours. Many companies practice this way of thinking by having recreational areas where workers can play board and video games, read books and other literature in the specially designed nooks and use some of the stress-relief techniques, such as barefoot walking on the grass, gardening or yoga. Some companies even have masseurs on staff and psychologists.

Flexible work schedule

If your company can allocate the time and resources, try implementing flexible working hours. If it’s too much trouble, then try a flexible start of the workday. For example, if you usually work from 9 a.m., then allow for employees to arrive between 9 and 11. Not everyone is a morning person and this flexibility can contribute to a great extent to the productivity of your workers and their satisfaction with their job.

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Listen to their ideas and opinions

As a generation which uses the Internet for research and to be up-to-date with happenings in the world, their ideas might bring new perspectives and approaches. Sometimes they can even suggest strategies which will help you recreate your image and brand, being that they follow the newest trends when it comes to their interests and education. They are the generation that is competitive by trying to be the best in their field of expertise thanks to their diligence and dedication. So their opinions and ideas, no matter how extreme or far-fetched, are usually based on extensive research and observations.

Be transparent

Every employee wants to know what the goals and objectives of their employer are. Also, they would like to know where they stand in that organisation and how their work contributes to the company’s success. But the difference between Millennials and other employees is that they are going to leave if they think that you are doing something behind their back and at their expense. The fact is that you should expect nothing less from the generation growing up in an evolved society which is well aware of all the violations of human rights and is not afraid to voice their disagreement and outrage.

Technology

Millennials are very well educated on what technology you need and how it operates, and they can be a positive example to other employees how to modernise their everyday workload and provide better results. Another aspect of Millennials’ work habits is that they don’t waste time and energy on everyday verbal communication, but preferably stay in touch with all their co-workers and team members via software like Skype, for example. This way the place is not a problem for performing tasks and work-related activities, and therefore the productivity doesn’t suffer.

Office design

Millennials attribute great value to the look of their office space since they are supposed to spend a big portion of their day there. Their ideal office is collaborative with no walls, open and promoting interaction between employees. This doesn’t mean that privacy should be excluded or replaced. Also, Millennials are more prone to bright places, but will always choose windows with direct sunlight protection such as custom made curtains made by Eiffel for example, since they don’t like anything preventing them from doing their jobs to the best of their ability.

In the end

It’s important to recognise everything listed here not as something Millennials need in order to work for you, but what you as an employer must have to achieve maximum productivity for your company. A happy employee is a productive employee, and having Millennials on staff can only motivate others working for you to perform their duties to the best of their ability as well as to exchange knowledge and thus find the best approach to execute an old task in a new, more effective manner.

5 Reasons Why Millennials Find Temporary Work Satisfying

It’s a hot topic in the news: Young people are leaving higher education burdened by more debt than any other generation. In fact, in just over ten years, debt for people younger than age 30 has almost tripled.

So what does student debt have to do with temporary work and Millennials? Turns out, plenty. With more debt comes an associated delay in life achievements such as buying a house, getting married, and even moving out of a parent’s home. Because those milestones come later, Millennials are also seeking out alternative options for work in order to both secure employment and find a better work-life balance than previous generations. All that’s led to an embrace of non-permanent positions by that generation.

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http://www.akkencloud.com/5-reasons-why-millennials-find-temporary-work-satisfying/

 

#Marketing to a Young Audience Made Easy

If your business relies on the interest and participation of young people, you need to target them. Targeting young audiences is not something that can be done in the same way to other forms of marketing. It’s best to take an approach that’s specific to them. Here’s how to do that.

Reflect Them

Young people engage with companies and brands on a much more personal way. There are many reasons for this. For a start, they are growing up in the age of social media. Brands are not distant entities that churn out products. These days, most companies have a presence and a voice of their own. They become more like people than corporations. This is something that you have to keep in mind when you are producing marketing content for your brand. You won’t find success if you’re stuck in the past and not willing to give your brand a human face.

Everything Must be Mobile

Nearly 90% of young people have a mobile device that they use to browse the internet. This is something that brands like yours have to be able to take advantage of in order to find success. The website you use has to have a responsive design. That way, customers will be able to browse it when they’re on the go or using their phones. It’s young people who are driving the movement away from desktop browsing and towards mobile browsing. So, if you can create an app, a good mobile-friendly site and have plenty of social media accounts, you should do well. Companies like GravityDigital can help with online marketing if you are struggling, so don’t be afraid to get help.

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Focus on Achieving Comments and Shares

If you want to know where to find young people, the answer is clearly on social media. This is where the vast majority of young people are most accessible for companies. There are many more young people than old people using Facebook and Twitter. That means there is no better way to engage with them. Focus on creating content that creates some kind of buzz and interest on social media platforms. It will have to be humorous and playful in some way if you’re going to grab people’s attentions. And if you succeed, you’ll know because you’ll be plenty of shares, comments and likes. That’s exactly what you should be aiming for.

Don’t Worry About Loyalty

Many business owners are still hung up on the idea of loyalty. The old types of brand loyalty are not really applicable anymore. If you want your brand to be relevant to young people, then there are other ways to do this. You have to be moving forward and trying new things all the time. If you’re not, then young people won’t hesitate to move towards another brand. You can’t expect brand loyalty or take customers for granted. That’s why it’s important not to get complacent off the back of some early success. When you’re selling to a young market, their interest can fade quickly.

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