If you’re involved in the financial services, travel, luxury gifts or home design industries, most of your clients will be well off. As a result, you need to know a thing or two about marketing to them. So how exactly should you go about it?
Offer Concierge Style Options For The Affluent
Wealthy clients want VIP treatment and privileges that other people don’t get. They’re looking for exclusive clubs with private or limited membership. And they want a bunch of other options, like special benefits and luxury options. Remember, this isn’t about value for money necessarily. It’s about the experience of your customers.
Pro marketers often offer their wealthy clients so-called “Private Client Areas” on their websites. These places where private customers can access information that they rest of the general public doesn’t have access to. Think about including special “how to” guides, as well as detailed information on subjects that might be of interest.
Ensure That Your Brand Communicates Its Benefits
As a brand, you need to do all you can to make sure that you communicate the benefit of your service to your customers. But your wealthy clients want a little more than something that’s just distinctive. They want something that reflects the type of people that they are. That means that you must make your marketing as sexy and as appealing as possible. You need lots of great graphics and amazing illustrations showing off what you do according to http://www.prosperitycoaching.biz.
Get A Swanky Address
VIP clients want exclusivity. And they also want to know that they’re getting a service from the very best. Affluent clients aren’t going to want to meet you at your 1960s office on an industrial estate. They want somewhere that’s both opulent and convenient. Of course, you don’t have to actually buy your own luxury address office, just for the sake of entertaining your VIP clients. You can hire one to act as your client-facing address, while you conduct your operations elsewhere. Find out at yourvirtualofficelondon.co.uk about virtual offices in your area.
Offer A Money Back Guarantee
The wealthy have a lot of money. But that doesn’t mean that they want to throw it away. Companies that offer a money back guarantee give wealthy clients the option of turning down a service if it isn’t good enough. Just because they are rich doesn’t mean that they want to be treated poorly. Most clients will never make use of the money back guarantee. It’s just there to provide reassurance.
Always Be A Consummate Expert
Wealthy people don’t want to throw their money away speaking to individuals who don’t know what they’re doing. They need people who are clued up on their subject and can help them. Make sure that you display your experience and credentials publicly. And if you provide advice in a specialist area, make sure that it’s the best. If you’re an accountant, for instance, make a point of publicising how much tax on average you save your clients. If you’re a holiday booking expert, direct customers to your positive reviews online.