In today’s hyperconnected era, we’ve already moved most of our businesses to the digital landscape. AI-powered tools and cloud technology have become extremely sophisticated, helping you improve your team’s productivity and reduce operational costs.
This is exactly why the processes of automation and orchestration have become a must in the small business ecosystem. The idea behind them is logical- software will do your repetitive tasks, while you will focus on more creative aspects of your job.
Still, even though they’re similar, these processes are not the same. As its mere name says, automation means the using different tools that will make your everyday tasks faster and minimize the human error. But, to get the most of your business automation, you need to leverage orchestration, too. It helps you coordinate the tools you use and build a centralized management system to improve the overall workplace productivity.
It Improves Collaboration within Teams
Effective communication is the backbone of every successful business, irrespective of its size. And, precisely because of that, these processes need to be highly automated. With a proper automation or orchestration tool, both project managers and employees can share information, download files, and collaborate in real-time. The process of orchestration is all about centralized data location, these tools allow an uninterrupted flow of information, enabling everyone in your team to solve problems instantly and launch promotions from a single dashboard. This way, you will be able to establish a standardized working environment, eliminate the complexity of using cross-platform projects, save money on IT support, and most importantly, increase the overall workplace productivity.
It Minimizes Human Errors
In almost any industry out there, one of the most common problems employees face is a bunch of repetitive tasks they need to handle every day. This is where the process of business automation and orchestration comes to shine. Automation tools will do these tasks for you, allowing employees to focus on some more complex aspects of their jobs. Aside from taking your task management to the next level, these tools also help you avoid some of the most common mistakes humans make, making your business more efficient.
Let’s take an example of customer support. Even though this is still a pretty new concept, chatbots are expected to dominate the digital industry in the years to come. AI-powered, these tools are highly flexible and they’re constantly gathering information and learning in order to provide exceptional customer services.
It Reduces Operational Costs
Business orchestration gives you the opportunity to minimize your expenses. According to the recent report done by Cisco, those businesses that invested in their workflow automation have reduced their operational costs significantly. Namely, they assessed numerous organizations that have automated the lifecycle of their services. Obviously, by these processes allowed them to coordinate all their tools, leave repetitive tasks to them, and build a standardized networkwide interface, which helps them deliver their services much faster. And, better performance results in a higher ROI.
It Helps You Boost Customer Satisfaction
Today, there are tens of thousands of small businesses just like yours. So, to attract new customers and inspire them to choose you over your competitors, you need to bring value. And, one of the first steps you need to take is to invest in highly personalized user experience.
Let’s take digital marketing as an example. To make your customers happy and deliver the right products and targeted content to them, you first need to know who they are. And, there are numerous tools that will help you automate your customer segmentation process and gather all the data you need to create better relationships with your customers.
The same goes for customer support. It needs to be impeccable. The functionality and intelligence of business orchestration tools help you gather your customers’ data, find out what the most common problems are when using your products, and try to fix these problems immediately to boost their satisfaction.
Those agencies working with numerous clients find it difficult to analyze their clients’ data and create extensive client reports. These processes sometimes take 5 hours per client, which is too much. On the other hand, there are numerous automated reporting tools that will create extensive and highly personalized client reports in just a few seconds. This is definitely something you shouldn’t ignore.
It Makes your Workflow Centralized
According to the Cisco’s report mentioned above, 69% of respondents said, when orchestrating their businesses, they focus on establishing a strong IT plan that helps them merge together all deployed technologies. In other words, they want to create a centralized and a highly coordinated management system that will enable their teams to complete tasks more effectively. This means unifying and coordinating different tools and platforms to attain better efficiency and control. s
It Boosts Transparency within an Organization
By implementing the process of automation, you’re actually investing in building a single knowledge base that is constantly expanding. This way, both project managers and employees will be able to track their performance in real-time. They have an immediate access to any project or task and are able to make changes immediately. At the same time, your every input, rejection, or change is recorded and can be seen by anyone in your team. This is just one of numerous aspects of transparency and, it not only helps people get their work done, but also builds trust among them.
Back to You
Business automation and orchestration are two immensely important aspects of your business and they are constantly intertwining. So, instead of separating them, you should merge them together. By implementing the techniques mentioned above, you will be able to boost your ROI, as well as improve your team’s productivity.
Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on Technivorz.com