A Beginners Guide to Online Growth!

With the boom that is being experienced within the world of e-commerce, it is no wonder that more and more online businesses are popping up all over the place. This is a good thing that you should take advantage of and use to finally get you in a position that you are doing what you love and able to leave that job that ha a dead end. There is a lot that you need to make sure that you keep in mind before you even begin this journey for your business needs. Having this information beforehand will help to reduce the number of mistakes that you will make when you get ready to begin your online business. Let us take a look at a few of the things that you need to make sure that you keep in mind before you start this journey.

Market to the Right Demographics

There is something to be said about making sure that you are sending the right message to the right people. One example of this would be to make sure that if you are going for a crowd that is into surfing, then you do not want to target people that are into buying customized dog collars. The key to being popular is to make sure that your marketing is hitting the mark in the demographics you are aiming for. This can save you a lot of trial and error that many beginners will make when trying to get their business up and running. The next tip will be just as important as you will want to make sure that you look at the method of getting paid for your goods and services.

Setup a Payment Gateway to Accept Payment

Having a way to accept payments will be just as important as the business end of things. This is why you need to make sure that you set up a payment portal that is reliable, safe and easy. This is a step that many people will forget about as it will not be at the top of their thought process. Knowing how to find a good payment gateway and how to get it set up will be a very important process that you have to make sure that you keep in mind.

Accept Multiple Forms of Payment

There is no need to move forward if the payment side of your business is not in place. Even once you get the payment gateway established, you will need to make sure that you are accepting all forms of payment. Many businesses lose out on potential customers due to the fact that they limit the types of payment that they are able to accept. If you only accept cash, then that will reduce you from being able to be an online business. If you only accept Visa then you are not getting the customers that have other forms of credit cards that they use online.

Mobilize

Make sure that you are making yourself mobile ready to deal with all of the customers that will be doing business with you on a regular basis. More and more people are living online and as such, they want sites that are mobile friendly. Nothing is more frustrating than having a site that has not been optimized for mobile devices and as such will not display the correct way. This can hurt you in the fact that customers will not want to do business with you as well as it may affect the ability for you to accept payments.

Offer Feedback Options

A customer having the ability to leave feedback is one of the most important things that you can do in helping to build a customer base that will in the end trust you. Having the ability to accept this feedback as well as helping to listen to the feedback and take the advice that is being given to you via the customers. The feedback that they are able to provide to you will help you to better cater to their needs and allow you the chance to make things better for your business and thus allow you to improve on areas where you are a little weak.

Market the Business as Much as Possible

Marketing the business is as essential as the other parts of running the business. If you fail to market it correctly, then your efforts will not be as successful when trying to get new customers to come and check out your business. The ones that you do have will get bored as there will not be anything there to help and keep the customer engaged. If you are not sure what you need to do in the marketing of your business, then you can always hire a firm that will handle all of the details for you.

As you are able to see, there is a lot of running your own business and the more that you understand from the beginning, then the better results that you will have. Following these tips, will make sure that you have a business that will be profitable and will go a long way in helping to give you a sense of accomplishment.

Have Content/ Products that People want

There is no use in having products to sell if the people do not want to buy them. This will involve a lot of research to see what people are and are not into and what types of goods or services that they are seeking out. A little research, in the beginning, will lead to a lot better results for you down the road. Look closely at the things that are doing well and those that are not doing so good and shift your focus on these accordingly. Take ideas from established online stores like Oroton outlet to have a clear idea and implement them in your case. This will help to lead to you having a lot better results with getting products sold in a timely manner. After you have established the selection of products that you are going to sell, you will then want to make sure that you focus on the marketing of the products.

The Expert Seamstress: How to Run a Successful Fashion Business

If you are an expert seamstress, then it may be very easy to turn your abilities into a money-earning career. There are some steps, however, that you will need to take along the way. Here are some points you may want to consider to turn your fashion ideas into a money-making proposition.

Create a Business Plan

You will want to consider the type of sewing that you want to do for the public. Making a list can be a great place to start. Then, think about the supplies that you will need to carry out each one of those activities like an embroidery machine, a regular sewing machine, thread, fabric, tape measures and manikins. Make a list of the cost of each of your expenses and figure out what you need to charge your customers to make money from your sewing passion.

Choose a Location

Many seamstresses work from their home while others choose to open a storefront. Others choose to meet with their clients at a location of the client’s choosing. Decide on which choice is right for you, but remember that you will need a place to work on projects for clients. Often times, businesses find tax advantages or grants that make one location more favorable over others.

Decide on Marketing

You may be a great seamstress, but unless others know about your skills, then you cannot make money using those skills. Therefore, you will need to advertise. Consider creating a website showcasing projects that you have completed. Spread the word using social media. See if you can write guests blogs on other people’s sites to introduce them to your services. Make sure to claim your Google My Business account and your spot on Google Maps.

Network

Make sure that others in related businesses know about your services. Consider letting bridal boutiques who do not have their own seamstresses know about your services. Join community groups so that you get to know others in the community who might need your services such as putting logos on company shirts. Attend area trade shows where you can interact with local people to tell them about you and your business. Take advantage of these opportunities by practicing your elevator speech beforehand.

If you have the skills of a seamstress, then you can make money using those skills. Use these ideas and your own ingenuity to go into business for yourself.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

Should You Ever Change Yourself To Get The Job You Really Want?

Nowadays, the ever-changing workplace is making it more difficult to find a career that we truly love. It seems that once we’ve got our heart set on something, the goalposts move. This can be very frustrating, and so, it begs the question, do we have something wrong with ourselves, or if it’s actually the job role? When we are looking for the job that we really want in life, we feel like we have to bend over backwards to get it, but in making the necessary changes, should you ever actually alter yourself intrinsically to suit the job that you really want?

Think About Who You Really Are First

You need to figure out who you are before embarking on any career trajectory. We can spend a lot of time thinking that we need to alter our personality to suit a role, but is this really the correct approach? It’s far better for you, especially in the job interview stage, to let your natural personality shine through. The big problem is, if you end up being rejected for this job, you can take it personally, and think that the next time you need to change something about yourself. But it’s far better for you to invest in yourself rather than to make yourself fit a specific box-ticking exercise.

When You Have A Questionable Background

Sometimes we can feel like the perfect fit for the role, but there are issues on paper. Sometimes this can be a very concerning problem, especially if you have prior convictions. But it can be possible to go to an expungement attorney to have the criminal charge “erased” depending on what the charge is. When you have a questionable background, but you have made the journey beyond that point and have learnt your lesson in life, the employer will see this. Everybody deserves a second chance when they are truly sorry for what they have done. And if you feel that there is something on your record holding you back, it’s far better for you to be honest about it if you can’t get it stricken from your record.

What Happens If You Don’t Get On With The Role?

And sometimes we work so hard in getting the necessary qualifications, going through a draining interview process, and we finally get the job, but something isn’t sitting quite right. You could feel like it’s a waste of years if you get to this point, but rather than feel depressed at the thought, consider it to be a life lesson. A lot of people feel that they have to fit a certain role in order to be accepted for a specific job, and this can restrict us in a personal and emotional sense. As we go through life and try to find the roles we were meant to fulfill we can lose a sense of who we are. And when it comes to finding the perfect job, it’s more about trusting your instincts and what you really want out of life, not what you think is the most lucrative prospect.

 

 

How the Workplace Is Changing in 2018 (And How You Can Keep Up)

Guess what: The workplace of today isn’t the same as the workplace of even a few years ago. There are forces at work that are influencing who you hire, why you hire them, and even why people come looking to you as a possible place to work.

Take the generational shift: Baby boomers are retiring in greater and greater numbers. And they’re going to be replaced by millennials—in greater and greater numbers.

And despite worries about the cost of education and debt, those millennials are entering a workplace where employers are competing for incredibly qualified workers. That means what they offer to potential employees has to be innovative and competitive, too.

We keep hearing about the incoming robot revolution, and automation is going to change the workplace. But no one really knows what that’s going to look like. In fact, the jobs that get replaced may be supplemented by jobs that are new.

What else is the workplace going to look like? This graphic gives some details.

Please include attribution to https://zerocater.com with this graphic.

How the Workplace Is Changing in 2018 InfoGraphics

 

5 Ways Your Security Team Can Help Keep Your Company Safe

Business owners have a lot of responsibilities. This includes responsibilities to customers, employees, business partners, suppliers and the government. One of the most important responsibilities a business owner has is managing security operations. If you ignore security, it can put the well-being of the entire company at risk. Below are five things you should make sure your security team has covered to ensure that your business remains protected.

Secure Your Network

In today’s interconnected world, the biggest threats to businesses aren’t necessarily criminals that show up in person. Today, some of the biggest threats to businesses are hackers, cyber criminals, malware, viruses, Trojans and other cyber security threats. It has been estimated the annual cost of cyber-crime will rise to $2 trillion by 2019. Make cyber security a cornerstone of your security operations for your business.

Screen Your Employees

Your human resources department is actually directly related to security. If you don’t properly screen your employees with criminal background checks during the hiring process, you could hire criminals that are likely reoffend while under your employment. This could mean losing money to theft. It could even mean being sued when customers or other employees are put at risk.

Provide Radio Communications to Security Staff

In regards to securing your physical buildings and grounds, you will need to have security personnel on hand to deal with intruders and other security threats. However, your security personnel will not be able to accomplish much without the ability to efficiently communicate. Companies like Altech Electronics provide radio communications solutions specifically designed for security purposes.

Install Security Cameras

Something else you will need is electronic surveillance of your grounds. Without surveillance camera footage to examine after the fact, it can be very hard to solve or prove crimes. Make sure all significant areas of your grounds and buildings where theft or crime could occur are under video camera surveillance at all times.

Train Employees on Security Procedures

Even employees that are not part of your security staff should be trained on important security procedures. If employees do not know what to do when they come across evidence of a crime taking place, significant mistakes can be made. Employees must also be trained on how to maintain cyber security when dealing with company computer systems.

Overall, maintaining security is one of the most important responsibilities of a business owner. If you ignore security threats, the ramifications can be severe. It can even lead to the end of your business. Make security a priority and make the proper investments to protect your company.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

4 Steps Businesses Should Take Against Bullying in the Workplace

Bullying can be a major problem in some workplaces. From catty gossip to more aggressive intimidation tactics, you may have noticed classic bullying tactics on the job. If bullying is a problem at work, you should take these four steps to combat the issue.

Establish an Anti-Bullying Policy

A no-tolerance anti-bullying policy can help create a safer work environment for everyone. A policy that clearly states your company’s stance against bullying will likely be the most effective. The policy should also spell out the consequences for staff members who violate the anti-bullying rules. Each employee should receive a copy of the policy and be required to sign it. You can also post a large copy of the policy on a wall or reader board so that everyone can review it regularly.

Confront the Person Directly

If a staff member is bullying you or one of your employees, your company should encourage you to confront the person directly in a tactful manner. Monster.com suggests pointing out the negative consequences caused by the person’s actions instead of just focusing on how the bullying makes you feel. You can highlight how the bullying makes it more difficult to accomplish work tasks or convey your ideas during meetings. Try to remain civil during your discussion to prevent making the matter worse. Having an honest discussion with the person may be enough to stop future incidents of bullying.

Consider Terminating Problematic Employees

Firing employees who are known to bully other coworkers may be the best option if they refuse to change their ways. If your company has a business insurance policy with a carrier like Marine Agency, you can review the consequences that your business could face if liability claims are made because of the bullying. You may have to terminate these employees yourself if you’re a supervisor or bring these matters to the attention of upper management who can make the decision. If your company faces liability claims because of these bullies, the insurance for employer liability will cover up to a certain dollar amount.

Keep Records

Documenting episodes of bullying will help you notice a pattern. If you notice that a pattern of bullying is occurring instead of just a few isolated instances, additional measures will need to be taken. It’s important to record the specific dates that the bullying occurred and what exactly happened during each incident. You can record episodes of bullying for yourself or one of your employees who may feel too intimidated to speak up about the problem. Having a record will make it easier for you to take measures against problematic employees.

There are many ways to stop bullying in the workplace from getting worse. By combating the problem early, you’ll have an easier time putting an end to the torment.

Guest author Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

How to Make a Basement Startup a Successful Business

William S. Harley was only 21 when he built his first motorcycle in his friend’s garage. Clear back in 1923, Walt Disney created the first Disney studio in his uncle’s house. In 1974, Steve Jobs and Steve Wozniak started Apple in Jobs’s home in Cupertino, California. Jeff Bezos started Amazon in his home in Bellevue, Washington, in 1994. If you are trying to get your own business off the ground, then make sure you take some practical steps.

Create a Network

It is hard to succeed in business if you live inside a bubble. Therefore, you need to form a network of other professionals who can help you. Harley would not have been able to build his first motorcycle consisting of placing an electric motor on a bicycle without the bicycle builder. The first Apple computers were constructed of parts made by others. Make sure that you connect with others who are good at their jobs.

Market Your Product

You may have the perfect product, but if no one knows about it then it will still be a failure. You must connect with customers who can use their product to solve their problems. You need a plan on how you intend to tell the world about your product. Your plan may include the internet, direct marketing, door-to-door marketing and email marketing. If you do not have marketing skills, then make sure to work with a professional.

Create a Positive Work Environment

While the average American worker usually works 34.4 hours each week, the average micro-business owner usually works 52 hours each week. Make sure that you have a good work environment. Use replacement windows to let the light in as you work. Install work tables and other surfaces so that you have a dedicated area for your main activities. Choose energy-creating colors for your work environment. As you start to hire people, expand the work area so that everyone can be comfortable.

Take Care of Yourself

Getting a startup business off the ground can be hard work. Make sure that you are eating a reasonable diet. Take time to exercise on a regular basis. Get away from it all by spending time doing something that you enjoy. While it can seem like you need to be working continually, doing so will have a negative effect on your enthusiasm and motivation.

Use these tips and your own ingenuity to grow your basement business. You will succeed if you want to bad enough and there is a need for your product.

Guest author Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.