Buying online products or services is always intimidating for me. And not just me, consumers mind get flipped with the following sort of questions:
- Is the seller legitimate?
- Is the product reputable?
- Could I get this item at a lower price elsewhere?
- Am I likely to be scammed or dissatisfied with my experience?
You faced it somewhere while contemplating a deal. Didn’t
To most of us, the next logical step is to look around what others are saying about the seller and the product. Of course, we Google that.
- 72% of buyers don’t commit purchases until they have gone through reviews –Insights from Testimonial Engine.
- 93%of local buyers consider online reviews to make their opinion about a company –BrightLocal 2017 report.
If you Google “flooring companies Vancouver bc”; Yelp will be the first search result.
It’s just one query; there are a lot. Every industry keyword with every location – Google loves to rank Yelp at the first page.
Yelp comes as the first name that’s so much synchronized with local ratings and reviews. With an average of 138M site visitors every month, its 206th most popular website globally according to Alexa.
While the site has nearly 4.7M visitors daily, it results in 200K calls daily to businesses. Statistics say that 98 percent of Yelp users made a purchase from a business they found on Yelp.
Well, Sites like Yelp, YP, Hotfrog or CanPages do have an impact on businesses. And these rating websites seem a good thing for your business, right? Leaders like Stigan Media suggest retailers go for Digital Ads this holiday season. They should bring more foot traffic and page views on your website.
Do a check.
Here’s the deal with rating and review sites.
Yelp, YP, or Angielist are more of competitive battlefields,and they use to stack businesses right there among each other making it easyfor buyers to comparison suppliers. A couple of bad Yelp reviews can easilymake Yelp users move to another store. If your listing does maintain a highrating, competition is still fierce.
Data Proof: Studies have concluded that only one five star difference on Yelpcan influence the user’s decision to choose one service provider over another.
Let’s consider an example to understand the behavior of Yelp’s Sphere.Let’s say the agency, DC web design Ottawa paid for a potential buyer to click on a search ad, and the paid click can get user’s attention on another competitor on Yelp. You can feel the risk. It’s just areal barrier local service providers handle.
They pour efforts, time and their money into beating out the competitors to get their advertisements in the top-ranked pages with the sole intention of getting valuable clicks, and ideally converting them into customers.
But that’s not enough.
Savvy online buyers land on a service provider’s website. Then they’ll move to Google Places, or Yelp or Angie’s List where they can verify that whether business and services are credible. They’ll compare reviews, prices and customer services with other competitors before finally making the decision to purchase.
Wait. Is this thing a solution?
What’ll be the outcome if visitors referred from paid clicks don’t have to leave your website to see what others are saying about your services? Can a strategic stream of ratings or reviews embedded on your website make the difference? Yes, it will work. Many businesses enforce this thing in their UI design. It would surely enhance users’ experience, put your credibility easily visible and further help visitors making their decision to purchase.
Possibly, this can help you build credibility and trust with the many visitors came from social platforms or paid clicks. This would remove any chances of getting land your paid visitors to your competitor’s listings.
Encourage more and more of your existing customers to leave you feedback on Google maps, Facebook Page, Yelp, Angie List, YP and elsewhere.
Some tips to get it done in a well manner:
- Don’t do it manually. When data is
less, you can put it manually. But in the case when you’ve bulk data to upload,
it becomes time taking. Embrace marketing automation applications that enable
webmasters to smoothly integrate ratings into the website and update them as
soon as you get new reviews.
- Don’t try to do all reviews five out of
five. Feed some average ratings between the perfect fives, so you appear more
authentic and trustworthy; rather than looking like a manipulative guy with
- Some clients do reviews their own even
before you ask them. Either they are extremely happy with your work or they
have complaints to show to others. Try to get the ratio of pleasant
reviews/angry notes as high as possible.
An average user goes through seven reviews to buildhis mindset about a company. Google seems to give a decent weight to reviews inlocal rankings. It’s one of the major ranking factors when an agency like SVPruns a local campaign. What are your thoughts on it?
Aggregately, users go through seven online reviews before building an opinion about a provider. Google also seems to allocate an immense weight toreviews when it comes to ranking local web pages. They consider it as one oft he intrinsic factors when an agency like SVP runs a localized search campaign.
Written by Shyam Bhardwaj, blogger and SEO analyst.
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