You follow all of the best practices, create killer content and have a clear call-to- action button. You know that you’re doing everything possible to improve your conversion rates, but people just aren’t buying your product.
Pinpointing your target audience throughout the marketing funnel is what makes the cash register ring. Sure, you want to market to the masses, but to be truly successful, you need to hone in on your target audience.
Throughout the marketing funnel, you have only once chance to capture attention and build brand awareness. But how can you do that when you’re marketing to the masses. Unfortunately, you can’t. Before anything else, you need to create your ideal customer with buyer personas. Where do they hang out? How old are they? Where do they do most of their shopping?
Creating buyer personas allows you to segment your audience, creating leads that are not only most likely to convert, but also become return customers. Simply put, high-quality leads are the gold standard for any type of business.
Targeting people who are most likely to buy is an awesome way to begin your marketing funnel strategy; however, you’ll probably never maximize conversions with this approach. Although high-intent leads are considerable the most valuable, the competition to win their affections is brutal.
User actions vary throughout the marketing funnel, so you need to know what your target audience wants. And how do you do that? Research their behavior!
Below is a few consumer-based action you need to analyze during the consideration phase:
- Did they join your email list?
- How long did they stay on your website?
- Did they download anything from your site?
- How many pages did they visit?
Create Brand Loyalty
Your sales funnel goes far beyond the first purchase. You want to convert first-time sales into repeat customers. You want them to become your brand’s advocate both online and offline. This is where loyalty goes into play.
Quality of your product or service is key. From stellar customer service to easy checkout, the entire customer experience needs to memorable. Positive interactions with your brand is what keeps consumers coming back for more.
Create loyalty programs that are the icing on the cake. Not only do they build a strong foundation for repeat business, they also create a buzz in your chosen niche.
The buyer’s journey starts long before the first sale. Getting to your ideal customer now will lead to long, fruitful business relationships that last a lifetime. If you’re unsure about how to target your ideal customers with your marketing, be sure to get in contact with a digital marketing service with plenty of experience reaching audiences for your industry.
Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.