Gone are those days when print media and television were the prime sources of advertising, the trend is considerably changing in recent years with the influence of the internet.
Yes, it is digital marketing, which is making the whole business world to change from its traditional or modern method of advertising and developing business. Being a business owner, you must keep yourself updated with the digital marketing trends around you. Optimize your website’s strategies with the marketing trends that will rule the digital marketing world. A digital marketing strategy requires to be recurrently revised to stay successful. As we are already into 2019, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.
Along with huge benefits enjoyed by digital marketers, the trends now highlights every business, be it large or small to establish them online. Each of the industry is now turning its focus to digital marketing, which is creating an excellent chance for them to directly reach infinitive numbers of customers, without any geographical barriers.
Changes in digital marketing in 2019:
The predominance of mobile phones would rise by approx. 93% of the general world’s population. Indeed, this would be the fact, as life would begin resolving around mobile phones, which are playing a crucial role in our day-to-day activities.
Mobile devices of various kinds, additionally to smartphones, are other influencing elements to increase digital marketing in 2019. Gadgets, such as tablets, portable laptops with WI-FI and 3G/4G plans seem to grow the trend of digital marketing.
To persuade mobile device users, the micro contents like small images and infographics have also taken a crucial role in the growth of digital marketing. This further increases the importance of having mobile-friendly websites for digital marketing in 2019. It seems that marketers are focusing more on blogging and writing new content in 2019, which is predicted to increase the need for unique information. But, quality does matter for a good SEO in 2019.
2019 is about better customer experience with automation, personalization and AI-powered technology, so to stay ahead of the curve and increase conversions in this year, you will require to get better at producing custom, conversational content- particularly audio and video content- to share with your better-targeted audience. With the new trends of 2019, there are enough ways to attract more customers to your business and satisfy them. However, to stay ahead of the marketing curve in 2019, a lot of work is required to do
So knowing what is there in 2019, which strategies have you implemented in this year? Check out the infographic on Digital Marketing Trends that will be used in 2019:
Authors bio – Abhijit Mandavkar is a Digital Marketing Manager. He plans and coordinates marketing activities of ValueHits, a full-service Digital Marketing Agency based in Mumbai, India. With his experience and expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.