Marketing on Wheels: 4 Advantages of Car-Wrap Advertising

There are many choices for marketing platforms these days. There are more traditional options like print, TV, the radio, and billboard space. There are also a large number of options for launching advertisements via the internet. Choosing the correct platforms for your marketing campaign can be a challenge.

However, there is one option you may have not considered at all. This is advertising your products or services via a vinyl car wrap. Car-wrap advertising can be an effective choice for many businesses due to the distinct advantages car wraps have over other choices. Below are four benefits of car-wrap advertising.

Mobility

Marketing can end up as a fixed investment. If you purchase billboard advertising space for a month, you won’t be able to move that billboard if you aren’t producing any leads from that location. With a car wrap, however, you’ll be able to move that advertising to wherever you want. If one location doesn’t work out, you can try another.

Cost-Effectiveness

Another big benefit of obtaining a vinyl car wrap that advertises your business is that it’s a onetime investment. You’ll be able to continue using it for months or even years. This is not the case with other advertising platforms. Obtaining TV commercial airtime in perpetuity, for example, can cost a small fortune. You won’t, however, have to make future payments to keep your car wrap.

Attention Grabbing

People are inundated with advertisements every single day. This includes on TV, on the radio, in print, on the internet, and nearly everywhere else. Consumers have become so immune to e-mail advertisements, for example, that they automatically filter them as “spam.” Vinyl car-wraps, however, are not that common. Due to their uniqueness, they can still grab and hold people’s attention long enough to transmit your marketing message.

Added Protection

Another added bonus of vinyl car wraps is that they protect the car from minor damage like scratches and small dents. This can decrease a car’s physical depreciation and protect its value overtime. The wrap can also be removed by a professional without hurting the car’s paint job. When you want to change it, it’s a quick and easy job.

Overall, car wraps have significant advantages over other kinds of advertising. Certainly give them some consideration for your future marketing campaigns. The great thing is that you can use an older car as your marketing vehicle with a car wrap. Take it to a service like Huntington Beach Transmissions to be worked on to prepare it for the road. You can turn almost any old clunker into a revenue generator with a car wrap.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley