For business owners, advertising and marketing are the fuel that drives the company. You can’t sell anything if people don’t know about your business and why it’s different than your competitors. Traditionally, advertising has been done through three different mediums: print, radio, and television. This article will discuss all three and how you can benefit from utilizing them.
Long before the days of the Internet, print was king for marketing. While some businesses may think that print marketing is a waste of ink—but they’re wrong. Many people still rely on print newspapers to catch up on local news or read magazines for information and entertainment. These publications are a great way to advertise your business and snatch the attention of your audience with a single image. They’re especially useful for advertising about specials or sales that your business has. Even just a small space to work with can be a powerful tool for bringing in traffic through your business. Ensuring your audience sees your image is clearly important which is why you should consider investing in paper creasing machines for your collateral.
Once radios started being used more frequently by people, businesses realized how they could use them to promote their products and services. Even today, people still use radios—in their cars, while they work, at home, and more. This gives you a unique opportunity to reach an already-listening audience. You can utilize radio marketing effectively by creating a short song or jingle that can get stuck in people’s heads. It may be slightly annoying, but it works. People respond well to rhythms that are easy to predict and remember. This is because the brain believes that they are right in their prediction. Use this psychology trick to keep your target audience thinking about your products and services even after the advertisement is over.
Perhaps the real powerhouse of marketing is the television. If you want your business to be memorable, then you need to make a great visual statement. There are two different ways that you can go about this depending on what kind of business you own. For those who work in product-based industries, you can make people interested in by showing them just how good your products look and work. People see your product and can imagine what their own lives will be like—all because of your targeted TV advertising strategy. For those businesses who are more service-based, your best bet is to display just what you bring to the table. If you can communicate to an audience just how much they need you, they’ll come running.
Whether you’re just starting your business or looking to expand your customer base, you need to consider the three main mediums for marketing. Each has its strengths and weaknesses. You should consider which is best for your business if you can only support one.
Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.