Creating a business can be a dream come true for many. Once you get up and running, it can seem like your next step is to just get more people to know about your business. While there are many ways to market your business to your targeted customers, a major support to your marketing efforts is your business’s reputation. Consider it the base upon which effective marketing is build. Here are 3 specific methods you can use that help to cultivate a marketable business reputation.
One of the best ways to grow your brand name is to sponsor specific community events or teams. For example, you can opt to sponsor a local kids soccer team or host a cancer walk. There are various ways that you can have your business sponsor events. You can opt for a simple monetary donation that shows your logo on the event paperwork. You can agree to use your own building location to host a specific event. You can even ask employees to donate their time to help with community events. Not all sponsorship requires you to spend money, though remember that sponsoring allows you to directly target your marketing and generate leads with a whole new audience.
Showcase Your Green Initiative
There are tons of environmental consultants out there that can help your business go green. From altering your workflow process to consume less energy to perfecting your landscape for optimal oxygen production, there are many ways your business can get on the eco-friendly curve. Start to implement some of these green practices and let the public know about them during your marketing advertisements. For example, let’s say you just installed all new solar panels on the roof of your building to help reduce your energy costs. During your next commercial advertisement, make sure you show the solar panels and explain your initiative to implement greener energy consumption. Consumers love dealing with companies who are concerned with being environmentally-friendly, and along with increasing customer satisfaction, it improves your reputation and creates a healthier workplace environment.
Keep Your Employees Happy
Many businesses tend to overlook their employees as a resource for marketing their business. Your employees are responsible for a lot of word of mouth marketing of your business. When your employees are happy, they foster a great reputation for your business. Take a look at some various ways you can help to improve employee satisfaction at your business. Some easy ways are telecommuting days, dress down days, creating outdoor lounge areas, and so forth, as well as offering health and dental benefits and matching retirement funds.
Cultivating your business reputation in a positive light isn’t overly difficult to do. The above three methods can do wonders for helping your brand grow, and all of them foster gradual but long-lasting goodwill. Remember that your brand is always going to need to be marketed to the public, so you’ll want to continue to stack methods like the ones above to ensure your reputation is one that you’re proud of as time goes on.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan